Source: Learn more about applying for Head of Global Content & Digital Marketing at NEW BALANCE
New Balance is looking for a head of global content and digital marketing. Every brand is creating positions similar to this as they bring more of their sales in house with the establishment of DTC programs and improved e-commerce. Consider I’ve written several analysis of brands and their sites and where they could stand to improve their reach to the customer and New Balance is one of those on my list that could stand to adjust the presentation of the brand to shift it away from the harmful association of alt right brand of choice and financial backers of the Trump administration.
I like the new direction that focuses on diversity and niche sports, as well as fitness and support of the running community. Use the source link to read more and good luck on your submission.
