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New Balance Is Beginning To Get It: Letter to Future Self

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Source: Letter to Future Self (Boris Berian went from working as a grocery store bagger to being an Olympian)

I’ve been saying over and over again that for sneaker companies to thrive in this new era of retail it will take a very self aware and conscious decision to reach buyers where they are. I’ve stated that blogging and video will convert buyers and that if a buyer can see content that brings the athlete closer to where they are (mentally and emotionally) that brand can garner engagement.

Now I don’t have the means to check and see how certain campaigns are doing, I just like it when I see a company listen. Are they listening to me? I don’t know, but if so cut the check.

Anyway, New Balance has generated a content based website built around the premise of writing a letter to your future self. It is exactly what will connect and the website is very well done. Check out one of the videos here:

https://www.youtube.com/watch?v=qd6gR6npm_k

You can submit your own letter as well or check out the looks.

What would you tell your future self?  As team NB looks to what’s next, they reflect on their values, convictions and experiences through a letter to their future self, which reveals not only who they are, but also who they want to be.

Well played NB, well played. Hit the Source Link to visit and read more.