Inevitably the sneaker world and commercial shoe world will collide in discussions on how influential Pharrell is and whether he is important to adidas’ momentum.
Instead of focusing on that let’s take a look at the latest shoe in the “Hu” series. Last year Pharrel revamped the NMD. This year he actually gets his own signature model in a completely new shoe that has elements of adidas’ past, but is a modern update to the staple tennis shoe market.
The shoe won’t be a performance model as it is an almost seamless upper with very little structural reinforcements or support, but it is a clean design that is obviously a fashion forward release.
Both launch editions acknowledge and pay tribute to the past, with colorways based on two of adidas’ most iconic tennis shoes. The white pair with green detailing is a homage to the Stan Smith while the yellow lacing, yellow sole, and golden heel tab are hallmarks of the Forest Hill, the 1970s court classic.
The Tennis Hu is a breathable summer model which boasts adidas’ key footwear technologies in an updated execution. The shoes’ white upper is constructed using flexible Primeknit.
Its distinct fabric texture continues on to the lightweight EVA midsole as pronounced waffle e structure. The lacing system is built into the shoe’s body and the tongue features a suede tab with the adidas Originals insignia. For the Tennis Hu, adidas and Pharrell take the components of a modern, lightweight runner and cast them on a casual tennis model.
There are pairs currently listed on eBay but the US release is on May 6th.