M.O.M stands for Missed Opportunities in Marketing. I often write about marketing strategies that went awry or missed the mark. It’s easy to armchair quarterback on the work being done in-house and by ad agencies for brands. What’s difficult is actually pulling together a campaign from scratch. In these M.O.Ms I plan to introduce concepts…
The shirt, engineered with a proprietary plated knit, releases April 9 on nike.com. Source: Introducing the Nike Polo So I get a rare opportunity to go inside of a Nike Employee Store last week. I have on a pair of Epic Reacts, Nike jogger pants and a Champion heritage tee. A guy behind me has…
The PRJ Test Run 2.0 arrives designed by a woman out of NB’s new design team team made up of apprentices in their Foundry is an amalgamation of 90’s aesthetic and futuristic design using Fresh Foam. Men’s version pictured above. Source: Test Run – Limited Sneaker Releases – New Balance New Balance has taken the…
It’s been super busy on the online shop so I haven’t been able to write on the site as much. Today’s I.T. gives me a chance to link to all of the stories I wanted to write about, but I didn’t. I start with a thank you to Professor Stewart Stevens’ Textile class TXA365 at…
Nike’s anti-theft buckle is different from all previous sneaker anti-theft buckles. This time, Nike’s anti-theft buckle contains RFID tags and uses RFID technology. Source and pic via: https://www.nfctagfactory.com/news/Nike-will-introduce-RFID-as-a-new-means-of-after-sales-counterfeit-detection.html If you haven’t picked up a copy of my book I have signed copies available on the site. You can use the link below: Nike’s Consumer Direct…
Source: The Fine Game Plan Project + Exec is a new series where I’ve decided to seek out footwear executives who are minorities (Black, Latino, Indian, Native American, Asian men and women) who are doing some dope work, but are being overlooked by the larger media outlets. It’s my small part. I really hope you look…
Arizona basketball coach Sean Miller talked with a runner for a sports agent about making a $100,000 payment for Deandre Ayton to play. Source: Report: Arizona coach Sean Miller discussed making payment for Deandre Ayton to play Last year when the FBI’s investigation into the pay to play scandal on high level prospects entering the…
Dylan Dittrich works in the world of finance, and has rigorously focused on investment management and research. While loafers and oxfords are the requisite footwear in his field, he is utterly fascinated by sneakers, owing not only to the fresh kicks, but also the economic, financial, and competitive forces shaping the sneaker economy. After releasing…
Buy my new book, Nike’s Consumer Direct Offense, Amazon & StockX: The Disruption of Sneaker Retail: https://amzn.to/2OjqM5k In this Insider Ties I take the time to look at Kith’s beautifully designed new CMS website and I compare it to a retail chain that has over 40 locations, but has yet to integrate e-commerce into their…
(photo via adidas) In the following video from Kare 11 it’s explained that the new IG shopping experience is primarily targeting women. 20 Brands have been included in the rollout. Details aren’t clear on when smaller brands will be able to capitalize on the new feature. Check out the video below: Now that you’ve done…
Our friend Mikael Kennedy is an interesting guy—a photographer, world traveler, and most recently, rug collector. A few months ago, Mikael came through to our 1901 Lincoln studio to make a pair of bespoke Alphas using one of his prized 100-year old Persian rugs. Source: Introducing: The 100 Year Alpha & Bravo I’m not going…
Source: REEBOK DOES THE ‘UNEXPECTED’ WITH NEW GLOBAL CAMPAIGN I like to think of myself as a lightweight Asian horror enthusiast. I’ve seen the original version of every film that US directors have chosen to screw up. One of the few versions that the US got right was The Ring (Ringu). The film features the…
Durant’s latest signature shoe features a full-length Air Zoom bag stitched directly to the upper. Source: Inside The KD12 There have been several unveiled shots of the next KD. While I thought the 11 was a solid release with the introduction of a Zoom x React outsole, it’s obvious KD didn’t feel it since this…
Poly cotton canvas Nappy suede toe cap Asymmetrical Drag Toe Protection Medial Panel Perforation Gold Mitchell & Ness Aglets Gold Foil Transfer Logo Extra Soft Polyurethane Insole Source: NINETEEN 0 FOUR / VINTAGE WHITE When I hear Mitchell & Ness I immediately think hats and jerseys. I’m sure everyone else is the same. To be…
PORTLAND, Ore., March 11 th – Today, after much hype and expectation, adidas Running announces the highly anticipated collaborative project with legendary HBO® television series Game of Thrones . Sinc Source: Winter is here; adidas Running announces Game of Thrones® collaboration with six limited-edition Ultraboost Yes I watch GoT. Yes I love kicks. Do I…
Source: U.S. If I were to be asked why I thought adidas’ stock prices are falling, I would have said that the heavy promotional environment around the brand has slowed the sell through of full price footwear. My viewpoint is narrow and generally focuses on retail and sneakers as it relates to the success of…
Discover the new engineered retro RunnerSpring Summer 2019Taking the retro runner to another level, the Edwin is enhanced with contemporary and performance-like qualities, creating a new supportive option for your everyday offering style and comfortwith the all terrain VIBRAM® sole. Source: The Edwin I’m determined to actually do a music video of some type featuring…
Women in sport lack visibility – research shows thatonly 4% of sports media coverage in the U.S. is dedicated to women’s sport[1]– adidas is tackling this problem head on by pursuing equality and representation in the media. It’s timely that the Three Stripes is introducing a program in support of women. Actually they are reintroducing a program. There…
Read the article on Penny: https://arch-usa.com/penny-hardaway-i… The University of Memphis Basketball team is celebrating senior night 2019 vs Tulsa. The game will be played in the Fed Ex Forum, but for Nike the game began earlier this week with information that a Quickstrike version of the Memphis Tiger Foams would be made available only in…
adidas Originals presents the latest collection of apparel, footwear and accessories from adidas SPEZIAL. The SS19 range features a vibrant collection of iconic adidas staples, reinterpreted Source: ADIDAS SPEZIAL RETURNS FOR SPRING SUMMER 19 Living in the U.S. we have a tendency to make things all about the U.S. In doing so we forget that…
I recently ran a post on a start-up named FootFact. I also discussed in detail the recent investments into start-ups by both brands and retailers. All of those links will be added throughout this post. The FootFact start-up post is interesting because it appears that ASICS attempted to mimic the software of FootFact’s measurement tool,…
ASICS shoe designers share an inside scoop on the making of the revolutionary METARIDE™ shoe. Source: Behind the Design: METARIDE™ Technical running is the one area where consumers won’t balk at the price of a shoe. Actually, that’s not true. Jordan Brand retros are casual shoes and the price ranges from 160 – 500 dollars…
