Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

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ASICS Sustainability Report for 2016 with Tracking Towards 2020

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Gateway to ASICS Company Information, Investor Relations, Corporate Social Responsibility and Sustainability, Press Releases, Career and Recruitment and more. Source: ASICS Corporate This post will list the highlights, but the report on ASICS work on sustainability is a detailed presentation that requires some focused reading. It’s important to note that all brands are working on…

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The International Sneakerhead Community Is Actually Influential | ASICS opens Shanghai Store

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Left to Right: Jeffrey Wong, General Manager of ASICS China, Hilda Chan, Managing Director of ASICS Greater China and Seiji Hori, Marketing General Manager, Global Lifestyle Division of ASICS Corporation attended the ribbon cutting ceremony SOURCE Sneakerheads, it’s a loaded term. In the US where sneaker culture originated on the back of Hip-Hop, it’s a term…

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Kith x Bergdorf Goodman Collection

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Kith collaborates with iconic retailer Bergdorf Goodman for the second time to create a special capsule that builds on their previous partnership. Source: Kith x Bergdorf Goodman Collection Last year I made a statement that if any sportswear/sneaker shop could potentially have an IPO it would be KITH. soon after the shop dropped their first collaborative effort…

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Onitsuka Tiger Lookbook 2017

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https://www.onitsukatigermagazine.com/collection/2017ss-lookbook/ ASICS consist of several divisions. The Onitsuka Tiger brand is the oldest, but it is the most fashion forward of the line. I was researching ASICS and discovered their Japanese magazine. As always I look at how content creation enhances the brand perception and this magazine is perfect representation of how the Japanese market…

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