Marketing has to be more subversive and less direct. Marketing has to occur where the people are already or where they are going to be. This is why television is having a difficult time with navigating the digital arena where brands are no longer willing to pay for ads that run during television shows that…
Kith has partnered with Puma to introduce the global sports brand’s latest performance-inspired lifestyle silhouette – the Tsugi Shinsei. The Tsugi takes sensibilities and functionalities (pics via Kith) Source: Kith Introduces the Puma Tsugi Shinsei In the world of sneakers Kith demands respect. Puma doesn’t necessarily demand respect with men, but Puma is working hard…
The Air More Uptempo has been released as a retro for a few of the OG styles. None of the other releases have been met with the type of fervor that the 96 Scottie Pippen with the big AIR written on the side. The shoe is even hitting the market in a Supreme version, which…
Originally posted on Housakicks The Air Max 1 Atmos was part of the Atmos pack that debuted in march; Nike also released the AM1 individually during the same month. With the way replicas have plagued the sneaker industry, not one single shoe is safe. And now that most rep factories are manufacturing their products with OEM…
Find out the when Eliud Kipchoge, Lelisa Desisa and Zersenay Tadese will aim to make their final attempt to break the two-hour marathon barrier — and how to watch it happen. Source: Nike News – Nike Announces its Breaking2 Race Window adidas and Nike are battling for the right to claim the title as the…
Source: Under Armour | Pursuit Collection I actually think boxing remains an untapped source of marketing for UA and other brands. The sweet science isn’t as provacative as it once was. There isn’t a definitive star and no one is making an effort to create another big name. BF Junior Lightweight Champion Gervonta “Tank” Davis…
Originally posted on Housakicks The multi colored Nike Flyknit Racer 2.0 released on Friday April 7 and didn’t perform as well as I thought it would ( walk in any local malls or check Finishline and the other major online retailers and full size runs of the racers are still available). I’m not surprised though; last…
South Carolina prep star is a social media sensation, but what that will amount to remains uncertain. (Alex Hicks Jr./Spartanburg Herald-Journal) Source: This 16-year-old dunker is so dominant, it’s hard to tell if he’s actually good at basketball In an article a few months ago I stated that Zion Williamson may be better at selling shoes…
Source: SELECT RUNNING Okay I’d like to drop better pictures here, but this is a general overview of the Select Running introduced from Puma this season. The B.O.G. Colorshift above has obvious similarities to a number of drops from the past by other brands, but with the introduction of a 3D mesh the model is…
Reebok and Artists for Humanity are empowering youth through creativity and innovation. Reebok has partnered with Boston-based Artists for Humanity (AFH), a pioneering program that enables social change for under-resourced youth. The aim of the partnership is to break down barriers for four young adults by providing paid creative work, affording them the opportunity…
No matter what you think about Westbrook you have to admit this has been a season for the ages and one that won’t be broken for a very long time. The guy plays with a ridiculous amount of emotion and with the odds against him, he performed and led his team to a position no…
Originally posted on Housakicks For once, I’ve seen a pair of foams that caught my eye; Nike is supposedly planning to release the Nike Air Foamposite Pro Black Metallic Gold sometimes in October. It makes perfect sense for the brand to twist things up a little bit for the 20th anniversary of the foam line. I wouldn’t…
Originally posted on Housakicks With the return of classic 90’s basketball shoes like the Uptempos, it’s only right for Nike to resurrect the Nike Air Shake NDESTRUKT. They were worn by one of the most eccentric player in the league, loved by some , despised by many for his opponents mainly because of his relentless activity on…
Source: Reebok News Stream : Feel the Floatride The Floatride is 150.00 dollars. It is by far the most expensive release from Reebok in the last few years. I haven’t had a chance to see the shoe in person, so I can’t speak on whether it fits the bill of performance footwear and actually serves…
This game used to be played in Memphis, but now it’s in Portland. Team USA handled the World in the annual Nike Hoop Summit. City League Hoops brings us the coverage. Not a lot of “basketball” here, just a lot of Team USA dunking on the World. Watching this reminds me that if the…
Big Shout out to my fellow Aztec Lawrence for dropping this video in his timeline. I had never seen this or heard it until today 4/8/2017. This has been rocking for two years and I hadn’t witnessed the dopeness of this homage. I’m disgusted with myself, lol. Oh, MrRewadeRewade did an entire breakdown of the…
Inspired by Terminator II, Silicon Valley-based Source: Meet the Partner Behind the Newest adidas Shoe ‘Futurecraft 4D’ GamePlan gave us a behind the scenes look at Carbon the team behind the adidas Futurecraft 4D tech. Check out the video below. The Source link has an in-depth article and interview so click through and check it…
Source: adidas NEWS STREAM : adidas Unveils Industry’s First Application Of Digital Light Synthesis with Futurecraft 4D It’s interesting that the excitement over Futurecraft 4D for adidas is greater than the excitement for Under Armour’s Architech Futurist. Check Out The Under Armour ArchiTech Futurist | If This Was The Curry 4… I guess the use…
Under Armour lays off two-dozen in Connected Fitness unit Source: Under Armour lays off about two dozen in Connected Fitness unit Yesterday, I spent a bit of time discussing my predictions for the upcoming conference call from UA. In that post I discussed that digital would be at the forefront. Under Armour Announces First Quarter…
The PG1 Chalk Burst launches April 6 at nike.com, SNKRS, Nike+ and at select retailers. Source: Nike News – Paul George Reflects on the Launch of the PG1 The PG1 has entered the market in the same way as the Kyrie did. It’s new and exciting. The numbers of the release have been fairly limited…
Source: adidas NEWS STREAM : adidas Recruits Top Young Designers Pensole has changed the game in design. Well, not exactly… there have been websites around for a while where designers placed their renderings of different concepts on the web to be viewed by peers. Pensole simply took the concept and turned it into a medium…
Shop Under Armour for Men’s UA Project Rock Delta Training Shoes in our Men’s Shoes department. Free shipping is available in US. Source: Men’s UA Project Rock Delta Training Shoes | Under Armour US It doesn’t matter if this shoe was limited in this first release. It has to be a serious confidence booster for…
