Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

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On April 24th ASICS Held Their Own Version of Breaking2 – The META Time Trials

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The all new METASPEED™+ Series is coming soon.「META: Time: Trials(メタタイムトライアルズ)」イベントをライブで視聴しよう。イベントは2022年4月24日。スペイン・マラガでタイムトライアル形式の大会を開催。 Source: New times await.|アシックス公式 In 2016 Nike was reeling due to bodyblows by adidas. The Swoosh had taken on a long-term strategy of breaking away from the tactic that allowed the brand to leave Onitsuka Tiger in the early 70s: Futures. As Nike ramped up…

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PUMA’s ‘180’ Leads to Strong Growth in 1st Quarter 2022 even with Supply Chain Issues

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Source: PUMA reports strong Sales and EBIT growth in the first Quarter despite Geopolitical Tensions and Supply Chain Constraints With so much attention being paid to direct-to-consumer strategies, overlooking PUMA’s decision to rededicate itself to its wholesale partners is being overlooked. As more shelf space becomes available with every other sneaker company relying so heavily…

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The NMD S1 RYAT from adidas Originals and Pharrell Williams’ Humanrace™Shifts NMD Back Towards Relevance

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Building on the design language of the NMD S1, and the original NMD before it, adidas Originals and Humanrace™ unveil the NMD S1 RYAT, a hiking-inspired boot stemming from Pharrell Williams’ renewed l Source: The NMD S1 RYAT: an outdoor-inspired boot, by adidas Originals and Pharrell Williams’ Humanrace™, geared for new terrains This isn’t an…

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Jordan Brand Introduces New Tech in the Luka 1 with References to Heritage, but Can It Crossover?

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Created for Luka Dončić, the Luka 1 features an IsoPlate system with full-length Formula 23 foam, designed to create separation with the step-back. Source: Jordan Brand Luka 1 Official Images Prior to Russell Westbrook gaining signature sneaker status the flagship Jordan Brand line was seen as Westbrook’s sneaker. Westbrook was piling up triple doubles and…

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adidas Introduces the Blueprint | Doubling Back to a Traditional Marketing Tactic in an IG World

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Introducing The Blueprint, a weekly newsletter curated exclusively for the media detailing the best and latest from adidas Originals & adidas Basketball. Each week we’ll be featuring brand highlights, collaborators, athletes and product stories, signaling a new era of originality and infinite possibilities from the brand. If you’re on the mailing list for adidas drops,…

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The adidas and Allbirds Partnership Delivers 4 New Colors | Scaling Sustainability

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Today marks another important milestone in the adidas x Allbirds’ collaboration – the launch of the ADIZERO X ALLBIRDS 2.94 KG CO2E. An evolution of the FUTURECRAFT.FOOTPRINT, which launched last year. With more pairs available than ever before, the launch represents a personal best for both brands, highlighting how quickly innovation can advance when two…

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Onitsuka Tiger’s 2022 Autumn Winter Collection | Elements of Outdoor Infused with the Catwalk

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The World’s Fashionistas Watch OT’s 2022 Autumn Winter Collection! | オニツカタイガーマガジン Onitsuka Tiger MAGAZINE Source: The World’s Fashionistas Watch OT’s 2022 Autumn Winter Collection! To read Shoe Dog at a time when this collection is delivered, is to realize that Onitsuka Tiger has been playing catch up since the brand forced Phil Knight’s hand as…

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10 Questions with Camper’s Product & Storytelling Team on the Camper RunnerK21 Mirum®

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Visit Camper to discover how the brand has built a foundation on more thoughtful methods of make: https://www.camper.com/en_US With Natural Fiber Welding delivering news of their 85-million-dollar funding round today, I thought it would be the perfect time to learn about the first sneaker company to release a sneaker featuring Mirum, NFW’s 100% bio-based material….

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