Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

The paradox of adidas’ First Item of Apparel with Spinnova

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Eight months after adidas announced its partnership with Finnish textile material company Spinnova, the brand has unveiled its first product made in part with Spinnova fibres. Composed of a minimum of 25% wood-based fibres and 75% organic cotton, the adidas TERREX HS1 is a mid-layer for hikers that sees adidas exploring a more sustainable textile solution. Source: ADIDAS UNVEILS…

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New Balance Faces the Difficult Task of Rolling Out Kawhi’s New Shoe While Injuries Place the All-Star on the Shelf

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Source: NEW BALANCE AND KAWHI LEONARD OFFICIALLY UNVEIL NEW VERSION OF THE KAWHI SIGNATURE SHOE AT NBA ALL-STAR 2022 Instead of launching the “New Money” colorway of Kawhi Leonard’s Kawhi II with an appearance in the NBA All-Star Game, New Balance is, “excited” to share that rapper Jack Harlow will be debuting the sneaker during…

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When a Collab is Working Why Stop? FILA and KROST Reveal Apparel, Accessories and Footwear Collection

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Source: FILA and KROST Expand Partnership to Reveal Apparel, Accessories and Footwear Collection I’ve been vocal about Fila’s wholesale strategy in the U.S. The company is currently benefitting from being owned by Chinese brand Anta and the surge in Chinese Nationalism, but in the U.S., Fila remains a confusing company at retail. The use of…

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Anthony Davis’ Ankle Injuries Are Not Due to Low Cut Sneakers

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If you have the time to read this study, please do so and educate yourselves. Ankle-Dorsiflexion Range of Motion and Landing Biomechanics (nih.gov) Anterior cruciate ligament (ACL) injury typically occurs during athletic participation via a noncontact mechanism involving planting, pivoting, or landing (or a combination of these).1 A smaller amount of knee-flexion displacement, greater knee-valgus displacement,…

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The Wholesale Hole Left by Nike is Inspiring Creativity | Designer Brands Invests in Black-Owned Footwear Factory Led by Pensole Founder

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In this new partnership, Designer Brands will invest in the first Black-owned footwear factory in the United States – JEMS by Pensole – to produce shoes designed by PLC graduate students, to be sold exclusively at DSW. Source: Designer Brands Announces $2 Million Investment into First Black-Owned U.S. Footwear Factory, Partnering with Dr. D’Wayne Edwards, President of…

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China’s Nationalism Could Make Brand Decisions to Abandon Mom and Pops in the U.S a Terrible Choice

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From Bloomberg: Data show sustained consumer pivot away from Western brands (partial graphic above from Bloomberg) From Nike’s Fiscal 2022 Q2 report: Revenues in Greater China and APLA declined, largely due to lower levels of available inventory resulting from COVID-19 related factory closures Source: How Nationalism in China Has Dethroned Nike, Adidas Bloomberg recently ran…

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In March 2020 Under Armour Borrowed $700,000,000 to Offset Covid, Today Revenue Hit 5.7 Billion

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Under Armour Borrows 700,000,000 Million Dollars to Offset COVID-19 | via Baltimore Business Journal – ARCH-USA Under Armour Shines in Q421 Report Wholesale revenue increased 36% to $3.2 billion in 2021. Our Direct-to-Consumer business was up 26% to $2.3 billion in 2021. And finally, one more record – having ended the year with $1.7 billion…

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Pensole Lewis College Offers Its First Masterclass with Carhartt

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Visit Pensole Lewis College to apply for the Carhartt Masterclass: https://pensolelewiscollege.com/apply/ Brookings Institute Source: https://www.brookings.edu/research/black-white-disparity-in-student-loan-debt-more-than-triples-after-graduation/ In this video I discuss the upcoming offering from Pensole Lewis College of Business and Design. I also explain why opportunities with Blacks shouldn’t be seen negatively by explaining why the Black college experience arrives with a number of difficulties…

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Timberland’s Black History Month Campaign and Sneakerheads Who Complain About BHM Collections

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Timberland launched a project called From The Root in honor of Black History Month.  Entirely envisioned and produced by Black creatives… led by Black owned/women-led advertising shop CHÉ Creative, and brought to life in collaboration with Director Dalia Dias, Executive Producer DAPS from CR8TIVE ROW, Author and Narrator Jahleel Coleman of 13th & Create, and Wardrobe Stylist AmiraaVee. Creatively,…

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Y-3 Arrives with Chapter 1 of the Spring/Summer 2022 Collection

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Y-3 returns for the first chapter of its Spring/Summer 2022 collection. Serving as part of the inimitable brand’s 20th anniversary celebrations, Chapter 1 represents the first foray… Source: Y-3 Launches Chapter 1 of its Spring/Summer 2022 Collection Y-3 returns for the first chapter of its Spring/Summer 2022 collection. Serving as part of the inimitable brand’s 20th…

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