Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

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adidas Just Moved this #Girldad Into the Sales Funnel | adiTechFit Period Proof Tights

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Today, adidas unveils its latest product innovation designed to keep more menstruators in sport: the new TechFit Period Proof tights, featuring an absorbent layer to help protect against leaks when wo Source: PRODUCT INNOVATION AND RESOURCES TO HELP THOSE WHO MENSTRUATE STAY IN PLAY My daughter won the middle school high jump championship for the…

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Nike is Finally Taking L’s | Allyson Felix Secures 5th Olympic Bid & Athleta Empowers

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Welcome Allyson Felix to the Athleta team. Allyson is one of the most decorated track & field athletes in US history & voice for equity in women’s sports. And, Athleta’s first sponsored athlete. It’s important to avoid hyperbole. Nike is fast approaching 50 billion through a strategic business plan. Athleta isn’t really a disruptive force…

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3 Sneaker Short Films You Should Watch from Reebok, K-Swiss and New Balance

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While I could have spent time finding something negative to build a discussion around, I decided that this Juneteenth weekend was a good time to celebrate three sneaker companies making an effort to deliver opportunities to African-American creatives. Reebok’s Reconnect is a beautiful short film campaign: https://www.youtube.com/watch?v=60vbaeIP8p4 The man behind the film: https://news.reebok.com/global/latest-news/all/reebok-unveils-first-look-at-new-brand-aesthetic-with-video-series-centered-on-sports-and-community/s/15336997-6326-410a-8199-7e58a19bdc0c K-Swiss’ Documentary…

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Top 10 All White Alternatives to the Air Force 1

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Source: https://arch-usa.com/replacing-the-air-force-1-after-losing-a-nike-account/ In February 2021, I reported on Nike removing accounts from retailers. In that video I showed the Air Force 1 all white as one of the best-selling models of any shoe released. It’s common knowledge that almost everyone has a pair of Uptowns. The classic all white is a year-round staple, but as…

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