Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

GF-01 By John Geiger “Off White Pebbled Leather” Inspiration or Knock-Off?

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The GF-01 ‘Off-White Pebbled Leather’ is a special silhouette consisting of intriguing materials and details. Its upper is wrapped in an off-white pebbled leather, harnessing both quality and durability. It doesn’t stop there as it’s enriched with our ‘g’ logo and heel tab, both given compelling iridescent finishes. The upper is then sealed with the…

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The On Cyclon Advances the ‘FutureLoop’ Concept via Circular Subscription Model

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On’s 100% recyclable high-performance running shoe created with bio-based resources. Discover the technical details. Join the journey. Source: Cyclon: the 100% recyclable sustainable shoe | On FutureLoop is the name of adidas’ 100% recyclable sneaker program. Watch this before you continue reading, because I don’t really need to write anything if you watch this. I’ll…

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FILA Celebrates “A Most Beautiful Thing” With Custom Tennis 88 Sneaker and Tee | How Do You Move Upmarket?

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Source: FILA Celebrates “A Most Beautiful Thing” With Custom Tennis 88 Sneaker and Tee I recently wrote a post on Fila and their sponsorship of the project “A Most Beautiful Thing“. I was interested in the project because the story is a new branch in the discussion of sports and African-Americans. I had never heard…

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