Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

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Under Armour Breaking Up With UCLA is Emblematic of a Broken Marketing Machine

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Under Armour is backing out of their deal with UCLA. There are a few possible reasons why this is taking place: https://arch-usa.com/under-armour-ceo-patrik-frisk-wrote-a-letter-on-equality-under-armour-has-a-chance-to-rebuild-itself/ In the post on the link above, I show the timeline of the collapse of UA’s share price on the stock market. This underscores every action UA is taking at this time. Taking…

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The Problem with Foot Locker’s Commitment To Providing Opportunities to Black Businesses In Their Stores

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Source: Foot Locker, Inc. posted on LinkedIn First, there isn’t anything wrong with Foot Locker and other brands and retailers pulling together to acknowledge the profound influence on the rise of sneaker culture by Black America. Second, there isn’t anything wrong with Foot Locker and other brands and retailers announcing these donations and programs. I’ve…

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Under Armour CEO Patrik Frisk Wrote a Letter on Equality | Under Armour Has a Chance To Rebuild Itself

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The following letter was shared by Patrik Frisk with Under Armour’s global teammates on June 8, 2020. https://undrarmr.co/30jSc2R Source: A Message From Under Armour CEO Patrik Frisk On June 8th UA’s CEO wrote a letter. On April 22nd, 2016 Under Armour’s share price was 44.74. Today, Under Armour’s share price is 8.49. On June 8th UA’s CEO…

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Private Viewing – “Art of the Sole” at George Billis Gallery

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As New York City enters Phase 2, George Billis Gallery will now be offering private viewings for Art of the Sole. Tuesday – Saturday,  11am – 5pm 525 W 26th St, New York, NY If you would like to set up an appointment to view Adam‘s collection of sneaker paintings or if you would like additional information,  please contact us here. ___ See below…

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Vince Allen – Just How It Is (Official Lyric Video)

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Amazon: https://amzn.to/3012dBX Apple Music: ‎Vince Allen on Apple Music Spotify: https://open.spotify.com/album/4w5xw14MY5tU6P71nh49iA Spotify: spotify:album:4w5xw14MY5tU6P71nh49iA ‘Just How It Is’ is the seventh track on Vince Allen’s new album ‘No One’s Watching’. An unintentional protest song, it was written long before the current Black Lives Matter protests. Album: No One’s Watching Label: CBP Music Songwriter: Vince Allen Distributed…

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Insider Ties: Ep. 184 | ‘Unrolling’ of the Air Jordan 1 Print by Adam Port

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Social media and websites for Adam Port: https://adamport.com/ https://www.instagram.com/artofadamport/ https://youtube.com/artofadamport https://twitter.com/@artofadamport Adam Port is an artist based in NYC. His choice of painting is Photorealism. The artform recreates images with a photo level quality that is amazing. Prior to the quarantine Adam was launching a series named Art of the Sole at the George Billis…

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