The StockX commercial below originally launched in November of 2018. The spot doesn’t feature any famous people. The commercial does include a lot of famous kicks; which makes it appear that the ad is targeted to ‘sneakerheads’ but with the shifting nature of the consumption of media by young people and the fact that the…
Source: ASICS announces the development of a system that assesses runner pronation type using artificial intelligence (AI) vision technology, as well as the ASICS Institute of Sport Science’s wealth of data and expertise. A few days ago ASICS released information detailing how they would begin to shape their retail doors. The information could potentially be…
A few months ago I wrote that adidas had combined with an accelerator program in Paris and they created an incubator that included over ten tech companies. The constant investment into tech appeared to be primarily in the digital space. adidas Sets Up at Platform A in Paris | The Battle for Startups In the…
Nike’s innovation and introduction of new tech in performance and lifestyle led to a huge resurgence that began in 2017 at the time of their Investor’s Day in October. This is well known among anyone who has been following the company for any amount of time during the push towards DTC. Today the uncertainty around…
Source: Photo via Thomas Shea and Solecollector Twitter Steph played 12 minutes in the first half. He had zero points and I still told my wife that the Warriors were in good shape. She asked why and I explained; Steph had 3 quick fouls and didn’t score a point but the game is tied at…
Source: KAWHI LEONARD OMN1S AND 997 SPORT PACK NOW AVAILABLE FOR PURCHASE New Balance’s silent assassin currently has a 3-2 lead over the 76ers. If things playout the way I think they will, he will encounter Nike’s super soldier Giannis Antetokounmpo (bet money that’s the last time that name shows up in this post), in…
There are so many things right about this video that looking at it from a distance is difficult. A Black owned basketball footwear company is highlighted. The sneaker in the video is by Q4 The Millennium Hi The father and son at the table is always a beautiful thing to witness because of the entirely…
Source: SS19 UA Sportstyle Apparel I browse at least 20 different websites every morning and I visit at least 1 store a day. Retail dives and constantly researching what’s happening in the footwear and athletic space (while also selling 20-40 pair of kicks per day) has given me a unique perspective that has been borrowed…
Overtime has teamed up with Converse to provide fans with a one-of-a-kind basketball experience called Overtime Takeover. Source: Overtime Takeover x Converse give us a glimpse into the future of ball Nigel D’Souza dropped a dope post on an upcoming promotional event featuring Converse collaborating with startup media company Overtime. In this post Nigel delivers…
photo of Ryan Hunt of Algix & Bloom Foam In the picture above is Ryan Hunt of Algix & Bloom Foam. I’m going to work on a visit to their facility because they are located less than 3 hours away from where I live. I’ve been in the sneaker industry for over ten years and…
Nike is slowly implementing changes to help prevent fakes from being returned to the accounts. The brand is starting to roll out a new box label that features both a QR Code for marketing and an RFID tag to help with supply chain issues. While it will help with theft issues prior to the shoes…
Source: Charles Johnson on how PUMA creates a breathing shoe with the help of bacteria – PUMA CATch up In one of the best posts I wrote in 2017 I gave a lot of insight into PUMA and adidas and where I thought the companies could be headed. Two years later I’m taking the time…
Source: The TRACK at new balance at Boston Landing to offer pinnacle sports experience for athletes I recently wrote a post on adidas’ decision to launch an initiative to feature women’s sports on a streaming media platform: adidas Breaks Barriers by Creating a Streaming Platform for Women’s Sports The context of my recent book is…
I follow a lot of brands. If you take the time to browse through the section on this site called Dope S–t I Like: https://arch-usa.com/category/dope-s-t-i-like/ You’ll find that I write about brands other sites don’t really cover. Today I took a moment to drop this post on the brand KangaROOS which I haven’t seen…
adidas unveils the Don’t Rest Primeknit LUX bra, a premium first of its kind sports bra, created with Primeknit, adidas’ revolutionary knitting technology. Engineered for the perfect fit, the bra offe Source: ADIDAS LAUNCHES KNITTED BRA TO DELIVER COMFORT AND SUPPORT FOR THE BODY IN MOTION When adidas gets it right, they get it right…
The deal begins this week. Her first official competition in Nike gear will be the WTA Event in Stuttgart, beginning April 22. Source: Tennis Superstar Naomi Osaka Signs with Nike Less than a year removed from the biggest win of her life where she broke down crying and drew an entirely new group of fans…
The PRJ Test Run 2.0 arrives designed by a woman out of NB’s new design team team made up of apprentices in their Foundry is an amalgamation of 90’s aesthetic and futuristic design using Fresh Foam. Men’s version pictured above. Source: Test Run – Limited Sneaker Releases – New Balance New Balance has taken the…
Nike’s anti-theft buckle is different from all previous sneaker anti-theft buckles. This time, Nike’s anti-theft buckle contains RFID tags and uses RFID technology. Source and pic via: https://www.nfctagfactory.com/news/Nike-will-introduce-RFID-as-a-new-means-of-after-sales-counterfeit-detection.html If you haven’t picked up a copy of my book I have signed copies available on the site. You can use the link below: Nike’s Consumer Direct…
Arizona basketball coach Sean Miller talked with a runner for a sports agent about making a $100,000 payment for Deandre Ayton to play. Source: Report: Arizona coach Sean Miller discussed making payment for Deandre Ayton to play Last year when the FBI’s investigation into the pay to play scandal on high level prospects entering the…
Dylan Dittrich works in the world of finance, and has rigorously focused on investment management and research. While loafers and oxfords are the requisite footwear in his field, he is utterly fascinated by sneakers, owing not only to the fresh kicks, but also the economic, financial, and competitive forces shaping the sneaker economy. After releasing…
(photo via adidas) In the following video from Kare 11 it’s explained that the new IG shopping experience is primarily targeting women. 20 Brands have been included in the rollout. Details aren’t clear on when smaller brands will be able to capitalize on the new feature. Check out the video below: Now that you’ve done…
Source: U.S. If I were to be asked why I thought adidas’ stock prices are falling, I would have said that the heavy promotional environment around the brand has slowed the sell through of full price footwear. My viewpoint is narrow and generally focuses on retail and sneakers as it relates to the success of…
