The work we do through fitness hones our bodies, sharpens our minds, and bonds us to others. Learn what it means to #BeMoreHuman. Source: Be More Human: Stories of Progress – Reebok.com Reebok recently stated that they are not a tech company. They aren’t going to invest in digital in the same way that Nike…
The store continues Nike’s global retail transformation with an all-new location on Miami’s popular Lincoln Road promenade. Source: Nike News – First Look: Inside Nike Miami This morning I was writing on Twitter that the shuttering of Macy’s stores, Sears’ impending bankruptcy and the closing of The Limited stores, all have a direct connection to…
Source: Under Armour Adds Pure Power To Its Athlete Roster With Superstar Leonard Fournette The LSU running back will is probably the most marketable of any of this years’ draft class entering the NFL combine. The signing fits Under Armour’s core which is football, but will this season move the needle for sportswear? The signing…
Making trainers with robots and 3D printers Source: Adidas’s high-tech factory brings production back to Germany I’ve mentioned Speedfactory on the site several times. I’ve also discussed why Nike’s Express Lane is so important. This article on the Economist gives a breakdown on the process of how the Speedfactory will bring ideas to fruition for…
Source: adidas and Major League Soccer Unveil the 2017 Official Match Ball So yesterday news dropped that Big Sean left Adidas for Puma and that Nike finally took over the Chelsea FC contract and sponsorship. With Adidas losing the NBA at the end of this season and losing ground in basketball player endorsement, although…
Source: Under Armour, Inc. To Report Fourth Quarter 2016 Earnings and Webcast Conference Call With all of the news around the Curry 3, this 4th Quarter report will be vital in improving the confidence of shareholders and potential shareholders. While the call will take place on the 31st, it’s definitely something sneakerheads and business people will…
Source: Nike (NKE) Curbs Competitor Momentum With Paul George Signature Shoe | Benzinga This article nails the positioning Nike is doing by releasing a Paul George sneaker. Use the source link to click through. I wrote this yesterday Nike’s PG1 Paul George Shows How Nike Is Fighting For The Market Paul George is really an unlikely…
Under Armour is looking to fill the void in golf and is responding to Nike’s signing of Jason Day with the release of the Jordan Spieth One. Spieth is currently the second ranked player in the world and has carried the banner for Under Armour golf. The shoe, pictured above, has these features: Technical…
The brand’s Chinese New Year collection coincides with the opening of Chengdu space, as well as a new door in Taipei. Source: Nike News – Jordan Brand Opens Largest Jordan-only Store in Asia in Chengdu To make sure I preface this discussion I have to share two links. Why ‘Adidas CEO to reshape Reebok’, is…
Source: These connected shoes could help you run faster, smarter and more safely At CES2017 this year the bigger brands jumped in a puddle that Nike dried off from three years ago. A few years ago Nike+ had the bright idea to incorporate tech into their basketball line. In 2012 Nike laced LeBron James up with…
Kyrie Irving’s passion for basketball and music blend at new pop-up retail and trial space. Source: Nike News – Nike Basketball Opens KY’s Records at 306 Bowery New York continues to be the launch pad for a variety of Nike concepts. This pop-up shop Jan. 5th to 7th, was created to give the latest iteration…
Source: New Balance Press Box : NEW BALANCE LAUNCHES RUNIQ AS BRAND’S FIRST WEARABLE DEVICE PROUDLY MADE BY RUNNERS FOR RUNNERS Under Armour is focusing on digital and wearables, Nike and Adidas have been there for a while, and now New Balance enters the wearable market with RunIQ. From the press release: Available for…
Greg and the crew at LASCO are in the process of cleaning up shop and they are offering some dope ass benefits for those of you signed up to their Shoe Club. Customizers and Sneakerheads looking at doing some sole swaps, here is your chance to get a clean outsole for your project and maybe…
Source: TB12 | US When Under Armour said they were doubling down on tech, they really meant doubling down. The TB12 is a sleep system integrating tech, sportswear and research in improving an athlete’s sleep patterns. The program is currently being marketed using Misty Copeland and Tom Brady and features a set of UA branded…
Fraudsters are targeting online sneaker sellers like never before. Source: Why Selling Sneakers Online Is a Risky Business Everyday I run into someone making a plan to jump into the resale business. They look at what I do or they look at some rich kid who has money to burn posting pictures on Instagram and…
The better a brand knows its customers, the more it can tailor its products and communication to create brand loyalty. Source: RackspaceVoice: Why Sports Apparel Brands Are Becoming Tech Companies For the record, all companies must become tech companies. My addition to the title of the article is about wearable tech. Nike has always been…
Source: UCLA’s Rise Is Coming At A Good Time For Under Armour (UAA) | Benzinga This article gives Under Armour credit for a couple of things written about on ARCH a while back: Insider Ties: Under Armour x UCLA? Business Talk: Mega Contracts With Colleges Start to Pinch Under Armour – WSJ In both of…
The Chilean National Customs Office seized more than 16,000 shoes. Source: Customs Officials Seize $32 Million in Fake Nike and Adidas Sneakers | Footwear News This didn’t happen in the US. It occurred in Chile, but it reminds me of the Supplied PDX situation and countless other stories of fakes. The lines are being blurred…
As December winds down expect to see an endless stream of data on Q4 2016. My analysis for Q4 will be based on the AHN Data and I will begin to gather that in the next week along with the Housakicks site and share my predictions on 2017 and where I see the major footwear…
Champions and Olympians dominate the list of 2016’s most marketable athletes, who almost all rate high on awareness and likability. (Photo by Elsa/Getty Images) Source: The 10 Most Marketable Athletes Of 2016 The top ranked athlete wears what brand? Before you click through I challenge you to write your top 5 athletes down just to see…
After a less-than-stellar 2016, the sportswear giant closes out the calendar year with an earnings report that exceeds analyst forecasts. photo NATALIE BEHRING | BLOOMBERG Source: Nike tops Wall Street revenue, profit estimates – Portland Business Journal I’ve taken a lot of time with my co-owner in AHN (ARCH x Housakicks Network) to make the sneakerhead…
