Saucony Channels Doernbecher with the Run For Good Children’s Program

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Children’s Healthcare of Atlanta: The Aflac Cancer and Blood Disorders Center of Children’s Healthcare of Atlanta is a national leader among childhood cancer, blood disorders, and blood and marrow transplant programs, serving children and young adults. Recognized as one of the top childhood cancer centers in the country by U.S. News & World Report, the…

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Reebok x Bodega Collaboration featuring the Club C Legacy | A Branch in Reebok’s Multiverse of Recreation

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Source: Reebok x Bodega Announce Newest Collaboration featuring a Club C Legacy Refresh FDRA’s Andy Polk hit me with an incredible article on Reebok’s history and the impending sale of the brand by adidas. The read was long, but it’s critical in understanding, from a professional position, what happened to Reebok throughout the years. While…

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adidas Just Moved this #Girldad Into the Sales Funnel | adiTechFit Period Proof Tights

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Today, adidas unveils its latest product innovation designed to keep more menstruators in sport: the new TechFit Period Proof tights, featuring an absorbent layer to help protect against leaks when wo Source: PRODUCT INNOVATION AND RESOURCES TO HELP THOSE WHO MENSTRUATE STAY IN PLAY My daughter won the middle school high jump championship for the…

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3 Sneaker Short Films You Should Watch from Reebok, K-Swiss and New Balance

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While I could have spent time finding something negative to build a discussion around, I decided that this Juneteenth weekend was a good time to celebrate three sneaker companies making an effort to deliver opportunities to African-American creatives. Reebok’s Reconnect is a beautiful short film campaign: https://www.youtube.com/watch?v=60vbaeIP8p4 The man behind the film: https://news.reebok.com/global/latest-news/all/reebok-unveils-first-look-at-new-brand-aesthetic-with-video-series-centered-on-sports-and-community/s/15336997-6326-410a-8199-7e58a19bdc0c K-Swiss’ Documentary…

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ReWork Botanical Dye Edition by Alex Mills | Sustainable and Upcycled

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A well-crafted assortment of classic essentials – the woven shirt, the khaki pant, and slub tee. Women’s and men’s clothing exclusively at AlexMill.com—founded by Alex Drexler and Somsack Sikhounmuong. Source: Botanical Dye Edition One of the most challenging aspects of fashion is how to repurpose and use overstock. Fast Fashion companies, like H&M, rightfully receive…

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