Ylati releases the initial delivery of their Spring ’17 campaign which includes all-new color schemes of the Virgillio High and Virgillio Low models. A full breakdown of models and their availabilit Source: Ylati Spring ’17 Delivery 1 Every now and then I remember that I haven’t written about a particular brand on the site and I…
Alright, everyday we all, WE ALL, struggle with weight or how to get started on a fitness programs. People break New Years Resolutions almost as fast as January 3rd and then we spend all year looking in the mirror feeling embarrassed about our bodies. This video starts with these words from Patta Co Founder Edson…
Source: StaplePigeon — STAPLE DESIGN While Staple hasn’t maintained a constant presence on sneaker websites as of late, and most of the attention is heaped on Supreme, Staple remains one of the dopest labels. Here are few shots from the Spring 2017 lineup just in time for the warm days heading into the summer.
Designer Mike Kirtley talks about YORK’s overall design aesthetic and this season’s premium yet functional upgrades Source: https://yorkathleticsmfg.com/blogs/outofstep/blood-sweat-tears-the-new-fighters-edition-design-inspiration When a brand gets it right, someone, anybody should be excited. Specifically when the brand isn’t a mainstream drop that a million people will be wearing. York has been making quality products for a while and this new…
The story behind Michael Jordan’s racing team and the inspiration behind the Air Jordan 4 ‘motorsports’. Source: Air Jordan Motorsports – air.jordan.com Although the Air Jordan 4 Retro Motorsports didn’t sell out last weekend, the narrative around the story remains as strong as ever. For the first time the brand releases the details behind the…
Don’t even try to knock this one from Under Armour, sneaker heads. Source: Under Armour Just Teased the Release of $300 Sneakers That May Be Its Coolest Looking Ones Ever $UA Under Armour released a 3D printed outsole shoe last year in the Architech and now they are revisiting the idea with the Futurist version…
Behind the scenes of one of the year’s most anticipated sneaker releases – the collaboration of brand Jordan and Brian Donnelly AKA KAWS, Source: JORDAN X KAWS. air.jordan.com Collabs are not commercial. Whenever I see these joint projects from brands, because I’ve been analyzing the business aspects of the sneaker companies, I now say to…
12 creatives offer new visions of Nike Air footwear for this year’s Vote Forward. Source: Nike News – Meet the Revolutionairs My co-owner in ARCH Tayib has been stating that Nike is utilizing the people to generate interest in the brand. They are basically making the shoe creation process an inclusive marketing campaign with input…
Shop Under Armour Threadborne FREE SHIPPING available in US Source: Under Armour® When I saw Threadborne on the Curry 3 I immediately made the suggestion that this material needed to be integrated into apparel. I thought that a move like this would be natural. I said the same thing about Flyknit, Primeknit and all…
adidas by Stella McCartney combines design with purpose for launch of Parley Ultraboost X Source: adidas NEWS STREAM : ADIDAS BY STELLA MCCARTNEY COMBINES DESIGN WITH PURPOSE FOR LAUNCH OF PARLEY ULTRABOOST X adidas recently stated that they wanted to reach 5.3 Billion in sales in the US market. They hit 3.6 Billion last year in…
The majority of marketing campaigns can either sink or swim depending on how hard a brand pushes to reach their market. Especially when it comes to the new generation. You can’t pimp the youth. They are keenly aware of when a brand is attempting to sell them something. They will often push back against…
The marketing of footwear has shifted and a brand no longer requires major influencers such as sports stars. Obviously it helps when you can land a Steph Curry or Serena Williams, but that isn’t a requirement anymore. If you can land a person who does incredible things and you have the ability to build a…
A few days ago I wrote a post about Puma x Trapstar and expressed whether I thought Puma’s fusion of Jamaican inspired sportswear and Trapstar streetwear would actually translate into sales with guys for Puma. Puma x Trapstar – SS17 | Hanon | Will This Get Guys Into Puma? adidas has created a similarly inspired…
This video is a couple of years old, but it’s my first time seeing this. How could I have overlooked this? The concept is great and the training in this manner is intense. The fight loyalist in me doesn’t like the idea of extending the rounds beyond 3 minute sparring, but watching this is fascinating….
Kith bridges coasts by partnering with Los Angeles-based label Fear of God to create an all-new capsule. As a nod to Kith’s New York roots and its hometown team, this capsule is offered in a rich n Source: Kith x Fear of God Capsule I couldn’t get away with wearing this collection, but it’s ridiculously…
Here is where you can buy my latest and past releases. Click on any album cover art to purchase. Source: Brandon Meeks MusicBrandon Meeks Music Anyone who knows me, knows I’m a big indie music guy. I even have a small record label that I don’t promote on my sneaker stuff, but I will drop…
To design the next Saucony Originals Select release, we walked our home city of Boston for inspiration. Looking up at every turn, we saw rich history and classic New England palettes, but it was looking down that revealed the signature element we ultimately chose as our muse.Saucony Footwear Designer, Source: Saucony Select – Shadow 5k…
Koio began with a journey: a quest to bridge the finest old world craftsmanship with the aesthetic of young New York. We want to connect the artistry of luxury Source: Our vision | KOIO As a former shoe company owner, I guess I’m not a former I’m just on hiatus, it always amazes me to see…
Once upon a time I was pulling down half a million a year in sneaker resale. That time has passed and now I spend my time trying to create a site that gives people as much information about the world of sneakers as possible. It doesn’t bring me as much money as flipping ever…
Get matchy-matchy with your BF, GF, BFF, or whoever. Source: Sleek LA Shoe Brand Clae Is Now Making Stylish Sneakers For All – Uncover Los Angeles I’ve been covering CLAE for a while. The sneaker company has been around since the early 2000’s. I remember when they made what was basically a skate shoe. I…
Ahead of the release of his debut signature shoe, the PG1, Indiana’s All-Star breaks down how he became one of the league’s premier two-way players. Source: PAUL GEORGE 1 on eBAY Nike is taking the right approach in creating interest in the Nike PG1 Signature shoe roll out. Performance shoes aren’t selling out, but the PG1…
Source: Introducing the adidas Originals Stan Smith Boost (pics from Sneakersnstuff Blog) These pics from the Sneakersnstuff blog capture the modern retro look of the classic Stan Smith now featuring a BOOST misdole. The look is clean and I’m a big proponent of the neutral cushioning provided by the adidas system. Check out more pics and…
