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adidas is partnering “with Allbirds, as we seek answers on our joint mission to create a sports-performance shoe with the lowest carbon emissions.” This is an admirable task, but is definitely worth a deeper dive. Allbirds is a company built on the mission of being a more sustainable option for footwear. The idea that adidas felt the need to collaborate with a much smaller brand sends a clear message that brands who want to grow and reach the conscious consumer will have to have at its core a message on sustainability.
I feel that there is obviously more under the surface here and this could be a move that leads to acquisition bringing both Reebok and Allbirds under the adidas umbrella. The added value to Allbirds is immediate. Allbirds is a very prominent brand. Although it has a billion dollar valuation, a quick survey in your own circle will establish that very few people have heard of the company.
I discuss how this wasn’t an overnight decision and that it is a mutually beneficial partnership that is good for the industry.
Articles mentioned in this video:
adidas x Allbirds PR:
https://news.adidas.com/sustainability/what-if-a-shoe-could-decrease-your-carbon-footprint-/s/6525d104-185e-461a-b480-e500e792c1d4
Before the Plant Based Reebok GROW, Reebok Delivered the First USDA Certified 75% Sustainable Shoe
Allbirds Tree Dasher is a Throwback to the Beginning and a Requirement For Expansion
10 Reasons Why The ‘adidas Campus 80s StockX IPO’ Was the Most Important Drop of the Year
