pic from Reebok I finished my most recent book and released it a week ago. The book begins as a discussion on resale site StockX and then shifts into the opportunities for startups, entrepreneurs and reemerging businesses in the sneaker industry. As with any of my writing, this book can cross categories. It’s not just…
Navigating the Sneaker Industry in a DTC World
Written by Christopher D. Burns, MFA (Founder of arch-usa.com)
Paperback length 174 pages
Here is the link for my previous book on the sneaker industry: Nike’s Consumer Direct Offense, Amazon & StockX – Paperback: https://amzn.to/2XafN24
Give it a look if you like ebooks: https://amzn.to/2X97PGA
In my previous book on the sneaker industry my goal was to stress the importance for all businesses to consider themselves, and to become, media companies. The book utilized data and a research project performed with a control and variable in third party sneaker e-commerce. My prediction and coverage of Nike’s transition to their CDO strategy provided a window into how content drove engagement for the powerhouse and how retail and brands should follow suit and create their own version of content delivery systems to engage consumers.
In Sneaker Resale & Retail in the New Normal, I continue to look at the sneaker industry to find opportunities for entrepreneurs, startups and even reemerging businesses.
The Sneaker Industry can be compared to the dot com boom of the 90s. Investments are ringing up for footwear companies like Greats Brand. On the tech side, money is pouring into e-commerce sites like GOAT and StockX. Shops originally built on the consignment model, like Stadium Goods, are being funded by fashion houses, and…
Pre-Order my new book “Sneaker Resale & Retail in the New Normal”: https://arch-usa.com/product/sneaker-resale-retail-in-the-new-normal-navigating-the-sneaker-industry-in-a-dtc-world/ adidas is partnering “with Allbirds, as we seek answers on our joint mission to create a sports-performance shoe with the lowest carbon emissions.” This is an admirable task, but is definitely worth a deeper dive. Allbirds is a company built on the…
The new Sole Collector app gives users the ultimate price-comparison tool for buying sneakers. Source: The Sole Collector App Is Here Source: Nike.com and the Nike App are Going Bilingual in the United States In my upcoming book: https://arch-usa.com/product/sneaker-resale-retail-in-the-new-normal-navigating-the-sneaker-industry-in-a-dtc-world/ my goal is to establish that there are opportunities in a world that is undoubtedly saturated…
Buy my book Nike’s Consumer Direct Offense, Amazon and StockX: The Disruption of Sneaker Retail: https://amzn.to/3czw6wD A quick video of the City of Dreams Air Force 1 released in February 2020. The shoe features hits of 3M on the Swoosh and different panels throughout the upper with a combination of classic Nike prints at the…
Navigating the Sneaker Industry in a DTC World
Written by Christopher D. Burns, MFA (Founder of arch-usa.com)
Paperback length 174 pages
Here is the link for my previous book on the sneaker industry: Nike’s Consumer Direct Offense, Amazon & StockX – Paperback: https://amzn.to/2XafN24
Give it a look if you like ebooks: https://amzn.to/2X97PGA
In my previous book on the sneaker industry my goal was to stress the importance for all businesses to consider themselves, and to become, media companies. The book utilized data and a research project performed with a control and variable in third party sneaker e-commerce. My prediction and coverage of Nike’s transition to their CDO strategy provided a window into how content drove engagement for the powerhouse and how retail and brands should follow suit and create their own version of content delivery systems to engage consumers.
In Sneaker Resale & Retail in the New Normal, I continue to look at the sneaker industry to find opportunities for entrepreneurs, startups and even reemerging businesses.
Buy my book Nike’s Consumer Direct Offense, Amazon and StockX: The Disruption of Sneaker Retail – https://amzn.to/2Lp8M8X The Jordan Why Not Zero.3 is Russell Westbrook’s latest signature model from Jordan Brand. The shoe released before NBA All Star Weekend and is give the title ‘L.A. Born’. The style captures the color blocking of the 90s…
Buy my book Nike’s Consumer Direct Offense, Amazon and StockX: The Disruption of Sneaker Retail –https://amzn.to/3csjEPg The Antarktik is Nike’s latest foray into outdoor wear and it arrives as one of the most stylish alternatives to established brands like Merrell, Keen and Columbia. The ACG model features Gore-Tex and nylon ripstop with welded panels to…
Harden Vol 4 basketball shoes, featuring super light LIGHTSTRIKE midsole cushioning. Textile upper with adidas signature three stripe midfoot band for lockdown and stability. Source: Harden Vol 4 / legacy green First, by writing this article I will provide a pingback to the Daniel Patrick website and therefore increase the search quality of the Daniel…
Buy my book Nike’s Consumer Direct Offense, Amazon and StockX: The Disruption of Sneaker Retail – https://amzn.to/2LvIT7D This video doesn’t get into all of the UPC numbers and dates of production. I wanted to give you a heads up on the mark down at Nike Factory Store to 79.97. Unfortunately I got these back in…
Buy my book, Nike’s Consumer Direct Offense, Amazon and StockX: The Disruption of Sneaker Retail: https://amzn.to/2Abd8hL The Jordan 1 SE arrives without a lot of fanfare, but is one of the more compelling colorways released. Resale has labeled the shoe ‘disco ball’ but with it’s Swoosh Trophy and Stars logo on the insole, it seems…
Buy my book Nike’s Consumer Direct Offense, Amazon and StockX: The Disruption of Sneaker Retail: https://amzn.to/2zkGidx The Nike Next% isn’t the shoe that all of the hype has been around, but it is the closest model that exists at retail. This is an evolution of the style worn during the Breaking2 event, but it isn’t…
Buy my book Nike’s Consumer Direct Offense, Amazon and StockX: The Disruption of Sneaker Retail: https://amzn.to/2YClmtp The Air Max 96 is given an ACG makeover with a rugged outsole and utility materials making this model ready for wear on the trail. The shoe features a rubberized and suede upper with ripstop on the tongue and…
Buy my book, Nike’s Consumer Direct Offense, Amazon and StockX: The Disruption of Sneaker Retail – https://amzn.to/2KZ0WTq The BHM Collection from Nike created controversy throughout the sneaker media sites. Some hinted that Nike wasn’t showing respect to the culture and others thought the shoe just didn’t make sense. I didn’t think this was a good…
On March 15th when I knew I would be shutting down to quarantine and I would be losing my primary source of income, I created a post on LinkedIn where I shared my plan of action. Before the crisis I had begun work on a white paper for a company reemerging from bankruptcy. I was…
In this video I explain that to do a real vs fake check you really should have one of the shoes on hand. Simply looking at pictures is fine if the pictures come from legit sources. The AF1 Shadow Patches was a great model to get into for a deep dive like this. The shoe…
1 pneu recyclé pour 3 paires produites | Sneaker basse en cuir blanc et doublure en cuir blanc réalisée à la main. Semelle en caoutchouc recyclé couleur blanc conçue à partir de pneus recyclés, rendant chaque modèle unique. Source: Glencoe Cuir Blanc / Suède Bluette Yes, I know the description is in French, but…
The 997 from New Balance often ends up in collabs that demand high resale values because of their scarcity. When the shoe is a general release it tends to sit. I found these at a ridiculous price and sold it via StockX for a markup. This is a commentary on the difference in digital shopping…
A lot of people took Ls on this shoe when it dropped. It’s the first Yeezy in a while to hit resale, but in my opinion it is simply because it reminds people of the Pirate Black. This is a long video because I was going to start looking at the different cues, but as…
Discover Susquehanna, a global quantitative trading firm built on a rigorous, analytical foundation in financial markets. Source: SIG | Susquehanna International Group, LLP The link above is to the Susquehanna website, but not the report. As a subscriber to their sportswear analysis service I receive reports on the various footwear companies on the stock market….
Buy and sell authentic adidas shoes on StockX including the adidas Yeezy Boost 350 V2 Cinder and thousands of other sneakers with price data and release dates. Source: adidas Yeezy Boost 350 V2 Cinder Resellers are despised. They snatch up product before regular people can grab a pair for themselves. They use bots, connections with…
