Yesterday I wrote a post stating that New Balance has not been utilizing a multifaceted approach to marketing. In the post I wrote that they were relying too heavily on the athlete to carry the narrative of the brand. I also explained that they have an alignment of stars and should be constantly working to…
A lot of people took Ls on this shoe when it dropped. It’s the first Yeezy in a while to hit resale, but in my opinion, it is simply because it reminds people of the Pirate Black. This is a long video because I was going to start looking at the different cues, but as…
Source: KAWHI LEONARD OMN1S AND 997 SPORT PACK NOW AVAILABLE FOR PURCHASE New Balance’s silent assassin currently has a 3-2 lead over the 76ers. If things playout the way I think they will, he will encounter Nike’s super soldier Giannis Antetokounmpo (bet money that’s the last time that name shows up in this post), in…
Explore and buy the Nike Air Jordan 4 Retro OG ‘Bred’. Stay a step ahead of the latest sneaker launches and drops. Source: Nike Air Jordan 4 Retro OG ‘Bred’ Release Date There is a curious transition taking place and marketing teams are missing the boat completely. The proof is in the number of Jordan…
Nike is slowly implementing changes to help prevent fakes from being returned to the accounts. The brand is starting to roll out a new box label that features both a QR Code for marketing and an RFID tag to help with supply chain issues. While it will help with theft issues prior to the shoes…
Dylan Dittrich works in the world of finance, and has rigorously focused on investment management and research. While loafers and oxfords are the requisite footwear in his field, he is utterly fascinated by sneakers, owing not only to the fresh kicks, but also the economic, financial, and competitive forces shaping the sneaker economy. After releasing…
Buy my new book, Nike’s Consumer Direct Offense, Amazon & StockX: The Disruption of Sneaker Retail: https://amzn.to/2OjqM5k In this Insider Ties I take the time to look at Kith’s beautifully designed new CMS website and I compare it to a retail chain that has over 40 locations, but has yet to integrate e-commerce into their…
(photo via adidas) In the following video from Kare 11 it’s explained that the new IG shopping experience is primarily targeting women. 20 Brands have been included in the rollout. Details aren’t clear on when smaller brands will be able to capitalize on the new feature. Check out the video below: Now that you’ve done…
This is a new category on the site. In my book Nike’s Consumer Direct Offense, Amazon and StockX: The Disruption of Sneaker Retail, I discuss why 3rd Party Platforms like GOAT and StockX were able to slide into the market and gain a considerable share of sneaker sales (hint-returns). In that section I discuss my…
Shop at Vans.com for Shoes, Clothing & Accessories. Browse Men’s, Women’s, Kids & Infant Styles. Get Free Shipping & Free Returns 24/7! Source: Vans® | Official Site | Free Shipping & Returns When VF Corp acquired Vans the company was an afterthought. Since it’s acquisition however it has grown, “From just over $300 million in…
I try to cram as much as possible into this 7 minute episode. First I have to ask everyone to take a minute to buy a copy of my new book, “Nike’s Consumer Direct Offense, Amazon & StockX: The Disruption of Sneaker Retail” on Amazon: https://amzn.to/2H3chRg In this episode I discuss that the entire response…
Source: Athletic Products — PERCH – The leader in Physical+Digital Retail Marketing As I move towards the launch of my book Nike’s Consumer Direct Offense, Amazon & StockX: The Disruption of Sneaker Retail, claims that I make in the book have led me on a search to find methods of improving visits to brick and…
Source: Foot Locker is investing $100 million in Goat Group to create exclusive customer experiences Nothing can make you feel more right, but more frustrated than an investment that you got right, but not quite… especially when the book you’re releasing in a week is on the topic. I’m in the process of writing a…
Sneaker reselling as we know it is changing. Fast. In this special report, we take an in-depth look at the sneaker resell market and its future. pic via Highsnobiety Source: This Is What the Future of Sneaker Reselling Looks Like I recently wrote a white paper for a small retailer that became an ebook on…
Originally posted on 1/20/2019 Updated 1/28/2020 This is a quick video that discusses the reality of selling shoes and the 1099-K that you will receive from PayPal (eBay or StockX), Amazon or any resale platform that you sell on once you hit $10,000 in gross sales. Why is this important? A lot of people are…
The New York City-based athletic footwear and apparel retailer on Thursday announced a $2 million investment in Pensole Footwear Design Academy, the Portland-based school that Edwards started in 2010 to teach the next generation of designers. The investment is the biggest sign yet that Pensole has emerged as a critical part of the athletic footwear…
images via KITH, size?, Packer and brand websites Last year I created the standards below for my Top 40 Sneakers of 2017: 2017 Top Sneakers of the Year Qualifications based on M.A.P.P.S. Materials – Premium materials are important to me… very important. Aesthetics – the way the shoe looks, colorway, cut… some of the shoes that could…
Source: Farfetch shares jump 6% after $250 million Stadium Goods acquisition announced Marketplace explained that Farfetch’s share price increased after acquiring Stadium Goods. Without any real detailed information on several aspects of how the acquisition works it’s hard to make a real assessment, but there are several factors that need to be discussed: Luxury Brands…
Full disclosure, I do not sell on the GOAT App and you know what? I hate that I don’t. Those of you who visit the site know that I build the majority of my research on the sales I attain in the third party marketplace. I utilize a micro to macro approach and in doing…
Originally posted on Housakicks Chris, from ARCH, and I have been so swamped with work on both our sites and our e-stores that doing these shows has been impossible. We are aware of the current changes in the sneaker market and we wanted to tackle them one at a time. Today we’re exploring how the…
Hosted by Jeff Staple, the panel welcomed StockX’s Josh Luber, Arun Gupta of Grailed, Unique Hype’s OG Ma and Leo Rodriguez representing adidas. Resale platforms have become billion dollar investable businesses contrary to the thoughts and words of analysts in retail. Are the businesses a disruption for companies like Nordstroms or Macy’s? No. They…
FutureTomorrow is a site written by footwear analyst and UX professional Steve Joseph. He utilizes a variety of research and data sets to provide discussions on more than just the sneaker industry. (picture via Future Tomorrow) A few years ago when flipping general release shoes bought at retail was a possibility, I wrote a series…
