Just when I felt that Under Armour was moving in the right direction via content creation I remember that I have been saying for the longest time that brands, like small business people, have to control their narrative. They have to understand the market and create with the consumer in mind, but they have to…
Source: solecialstudies I recently posted a series of videos that I labeled “From Sneakerhead to Boss” on my YouTube station. The reason I did this was I felt isolated as one of the few Black owned footwear companies in the US. I felt isolated even more in that I’ve owned two different sneaker companies and…
Source: www.willieescobar.com Earlier this year I reported on a collab with legendary Amsterdam sneaker boutique and brand Patta: Black People Won’t Rock FUBU but Amsterdam Is When I analyzed this collab I created a really hard to read title, but I had to… FUBU was an amazing brand and it launched Black fashion into another…
I was in the process of backing up my site and doing routine Saturday night maintenance on the site and I discovered this post on Linkedin and decided to share it asap. As often as I discuss going from sneakerhead to boss, it’s great to hear it verbalized by industry professionals like the people…
Originally posted on Housakicks This is by far one of the hardest if not the hardest comparison I’ve ever had to do. I want to specifically thank Khadijahfor sending me pictures of the authentic pair of the Adidas Yeezy 350 V2 Blue Tint 2.0 in the the size 8.5. Adidas has to do better with the Yeezy’s….
Originally posted on Housakicks What I’m about to share with you right now stems from my Friday’s post in which I confessed how hard it was for me to spot differences between a fake and a legitimate pair of the Adidas Yeezy 350 Blue Tint. To say that I️ had a difficult time is an understatement. The…
A selloff in Adidas AG’s stock has propelled rival Nike Inc. back into the lead. Source: Adidas Shares Stumble, With Nike Edging Back in Front for Year Real quick, let me pull this Kanye… AHN already said this would happen so analysts who are now making Nike a buy and pulling back on adidas weren’t…
Source: CLOUDSTRYK / Redspace When I visited the local boutique Summit Allow Me To Introduce: ClearWeather JONES C / Tariq pink | New Footwear I got the chance to check out the ClearWeather sneaker line in person and while I haven’t bought a pair yet, notice the word yet? I don’t even wear all red…
Originally posted on Housakicks Evidences of Nike’s Edit To Amplify campaign continue to pile up as the brand keeps foreshadowing the sneakers on its 2018 release calendar. Last week, we were told about the return of another all time sneaker heads favorite- the Air Jordan 11 Concord, which to me is not surprising at all. Nike is doing exactly…
http://officialmls.weebly.com Everybody is trying to recapture the look and style of the 90s, but no one seems to be really trying to capture the flow and feel of the music. Mumble rap abounds and while everyone is allowed to have their favorite type of hip-hop, but there is something about that grimey, lyrical hip-hop…
Originally posted on Housakicks The Nike Kyrie 4 is officially debuting on December 20th. As I stated in the title of the post, the kyrie 4 was primarily for performance purposes and rightfully so. Kyrie Irving is an effective “razzle dazzle” type of player; I used the word effective for specific reasons. There are a fair…
The new studio allows for real-time, live design directly on a shoe. The experience is open now at Niketown London — no appointments necessary. Source: NIKEiD Direct Studio Brings Augmented Video Mapping Customization to London I have been referring to Investor’s Day consistently since the day long event took place. That information is at the…
I really should be writing that Under Armour has at its disposal a host of incredible stories about the athletes they sponsor. My biggest issue with UA is that they seem to lack direction in marketing and they overlook what they have in house to build brand awareness. Under Armour has all of the…
The adidas Crazy Pack derives from Kobe’s time as an adidas rep. The shoes have been recreated to deliver to the next generation a representation in footwear of their unwillingness to be “regular”. adidas has taken a ton of effort to present itself as counterculture and anti-establishment in its campaigns. The overt message has been…
This limited pack comes in a unique co-branded box that features drawers for both the shoes and cap. Source: New Balance x New Era 574 Sport I’m in the process of creating my top 25 shoes of 2017 and New Balance is in the running to claim a very high spot in the top 10…
Originally posted on Housakicks The month of January saw the return of Lebron’s Nike Air Zoom Generation in its original colorway. They were originally introduced in 2003 as a young LJ was entering the league. He has definitely lived up to his expectations and has graced us with some of the best basketball highlights ever. I…
Many of Amazon’s private label offerings appear to have launched in the past few months, just in time to capitalize on the holiday shopping rush. Source: Amazon Has More Private Label Brands Than You Think The moment I began hearing about Amazon private labels, I realized that it would begin to shape sportswear. I reached…
Source: https://t.co/RCEKnBqlcy PDX via Clare Duffy Earlier this year I reported on several moves adidas made with their digital sports division. Those articles are below. Each post was basically a surface discussion on adidas digital, but there is one comment I made in regard to the Future/Fit model that adidas was attempting to create. My one…
Originally posted on Housakicks Nike did unleash the uptempo dragon with the countless iterations of the shoes they’ve come up with. A few days ago, I found out about the NYC uptempo which is part of the city inspired collection Nike has concocted. I think the whole idea is absurd but the brand was smart enough to make…
The first drop from this highly anticipated collaboration hits stores December 14. Source: Opposites Attract in Converse and JW Anderson’s Collaborative GLITTER_GUTTER Collection As much as I admire Nike’s adherence to its imagery and principles, the brand misses more than hits lately in marketing. The company that used to get it right on almost every…
Originally posted on Housakicks I got up early on Saturday braving the icy roads to pick up the Jordan 11 Win Like 96; I wasn’t going to pick them up until I got challenged on one of my Real vs Fake comparisons. The individual who constructively criticized my observations pointed out that the retail pairs also…
Niketown is relocating to another space five blocks away (photo Bloomberg News) Source: Price of success? Trump Organization loses another major tenant When a store closes it usually arrives at the end of a lease. This is the same as a tenant in a home. Breaking a lease is a simple action with resounding consequences…
