blank

Oliver Reichert Rocks to The Roots and Doubles Down on Birkenstock’s anti-Amazon Position and it’s Wunderbar

Loading

The following video from CBS Sunday Morning is about more than just Birkenstock’s CEO Oliver Reichert labeling Amazon as a monster, but that one section of the video speaks to a recent discussion I had about Allbirds and the fact that they are dealing with “private label” Le Mouton as an Allbirds alternative on Amazon….

Read More
blank

Clarks Delivers Their Version of the Classic Basketball Sneaker in the Desert Run

Loading

  Introducing Desert Run- our alternative sneaker-inspired boot. Breathable butter-soft suede uppers perfectly complement our authentic, flexible Clarks stitch-down construction to create the all-new Stitchdown Runner. Contrast colors on the heel, tongue and fobs infuse this retro-look high-top with sporty style. Desert Run Off White Suede- Clarks® Shoes Official Site | Clarks (clarksusa.com) The Air…

Read More
blank

Foot Locker’s GPS is Disconnected as Dick Johnson Steps Down and Mary N. Dillon Prepares for Battle

Loading

Solid second quarter sales and earnings compared to record results in 2021 Total sales decreased 9.2% from 2021 and increased 16.4% from 2019 Comparable-store sales decreased 10.3% year-over-year EPS of $0.99 and Non-GAAP EPS of $1.10 Well positioned for Back-to-School season with high-quality, fresh product Expect to achieve the lower end of original earnings guidance range Repurchased $40 million of…

Read More
blank

Jordan Brand’s Partnership with HBCU Howard University Places Potential Pressure on the Jumpman for Two Distinct Reasons

Loading

Jordan Brand Howard University Partnership — NIKE, Inc. Jordan Brand and Nike recently made a commitment to HBCU design school Pensole Lewis College. It shows that Jordan Brand has placed its money where its consumer support comes from, but in aligning with Howard, the brand may have inadvertently placed itself into an ongoing issue for…

Read More
blank

adidas Sponsors Two of the Fastest, Most Popular Male Sprinters in the World, Do You Know Their Names?

Loading

Athletes have undoubtedly become less important in the promotion of footwear and apparel for brands. In my analysis, this has been because of the ease of dropping clothing onto entertainers active on social media and letting those musicians and social media stars use their platforms to sell the product. The problem is entertainers are a…

Read More
blank

On Running’s Non-traditional Marketing is Traditional and Beautiful | Become a Mountain

Loading

The Tony Award-winning choreographer leads us through his enigmatic film, which explores the intersection between athleticism and artistry. Source: Introducing Become a Mountain: A new film from Justin Peck and On Admittedly I hadn’t heard of Justin Peck but seeing that he was influenced by Savion Glover connected me to him. In a short film…

Read More