photo via the Twitter feed of New Balance Early in 2018 I wrote this post: New Balance “Fearlessly Independent Since 1906″ is the “Originals” adidas Campaign of 2017 | Marketing In the post I explained that New Balance was making amazing strides. The signing of athletes by the brand has been almost Nike like…
Source: NEW BALANCE LAUNCHES A PREMIUM 3D PRINTING PLATFORM There has to be a careful approach when discussing 3D. Brands tend to use the label of 3D when discussing scanning options for fit. This is not what New Balance has done in this instance. A discussion on 3D fit would make New Balance first in…
Pack light and stay active at Westin Hotels & Resorts. Our gear lending program lets you borrow New Balance fitness gear, so you never miss a workout. Source: Westin Workout Gear Lending | Westin Hotels & Resorts One of the most important questions during the Footwear Innovation Summit 2019 in Los Angeles was, “Will the…
It’s not easy to find the video anymore. The video below was pulled from New Balance India. On Twitter the video was shared by Bishop Talbert Swan: New Balance "Detention" commercial depicts a young Black man writing "I Will Not Walk" on the chalk board. He's scolded by the teacher, "These hallways were made…
Source: The TRACK at new balance at Boston Landing to offer pinnacle sports experience for athletes I recently wrote a post on adidas’ decision to launch an initiative to feature women’s sports on a streaming media platform: adidas Breaks Barriers by Creating a Streaming Platform for Women’s Sports The context of my recent book is…
The PRJ Test Run 2.0 arrives designed by a woman out of NB’s new design team team made up of apprentices in their Foundry is an amalgamation of 90’s aesthetic and futuristic design using Fresh Foam. Men’s version pictured above. Source: Test Run – Limited Sneaker Releases – New Balance New Balance has taken the…
Kawhi Leonard is unapologetically himself. Source: Kawhi Leonard – Changing the Game – New Balance New Balance has officially shifted back into basketball. The shoe they’ve created is named the OMN1S… I can’t pronounce that and that’s not a good thing. adidas recently did the whole, numbers in the name thing and I wasn’t fond…
This title is confrontational, partially because I’m formating my book and I have pages that have pictures that have to be adjusted and my cover needs to be trimmed which means that I have to find just the right size before I save it and upload it so that the cover will be approved…
pic above from the manga ‘The Greatest Race” avaialble from New Balance How many more “+” signs do I need to drop in a title? Highsnobiety is one of the best lifestyle blogs in the business. It’s only natural that when a brand not considered by many to be a lifestyle option (except for those…
Sources: https://www.adweek.com/digital/alibaba-rings-up-30-8-billion-on-singles-day-2018/ https://sg.news.yahoo.com/alibaba-singles-day-sales-hit-160330235.html A few weeks ago I made the statement that New Balance could be considered the third option when the sneaker industry talks about “The Big 3”. Once upon a time “The Big 3” meant adidas, Nike and Reebok. In the last ten years when people have mentioned “The Big 3” Under Armour had…
Source: ASICSTIGER x Disney | ASICS Tiger United States https://www.vans.com/shop/disney-and-vans https://www.newbalance.com/minnie-collection/ Alright, I understand that Disney is thoroughly integrated into the landscape of Americana. I also realize that Disney is powerful enough to control the television, film and sports landscape in a way that has allowed the brand to even move into the streaming category….
Source: NEW BALANCE ANNOUNCES GLOBAL LEADERSHIP PROGRESSION – JOE PRESTON TO SUCCEED ROB DEMARTINI AS NEW BALANCE PRESIDENT & CEO After a few wild weeks of endorsements by the crew at New Balance, the brand ends Q3 with news of a change at the top. At the beginning of this year I wrote a prediction…
I’ve stated continuously and even came up with a marketing strategy titled Niche Out, that in order for brands to compete with Nike they will have to look at the places where Nike isn’t placing an emphasis. Note I said ’emphasis’; Nike is in every lane. Some lanes they aren’t focused on and that is a…
Source: SYDNEY MCLAUGHLIN SIGNS WITH TEAM NEW BALANCE In a dope presentation of support on Broadway, NB displayed their latest addition to the family. McLaughlin joins New Balance after a stellar freshman year at University of Kentucky, where she won the 2018 NCAA Outdoor 400m hurdles title, set a world junior record over 400m indoors…
Source: New Balance Signs Sprinter Gabby Thomas to Multi-Year Endorsement Contract The former Harvard sprinter is now signed to NB. I don’t often fall into the discussion on politics because ultimately the decision of companies to align with a president or a policy is built on a completely different set of values than regular people….
Source: UMass Boston Establishes Motley Chair to Head New Sports Leadership and Administration BA Program New Balance has been quietly erasing their big mistake in supporting President Trump after their issues with the Obama Administration and the TPP. At one point New Balance was being touted as the official shoe of White Supremacists. It didn’t…
Source: NEW BALANCE USES ARTIFICIAL INTELLIGENCE TO CELEBRATE HOW PEOPLE EXPRESS THEIR INDIVIDUALITY DURING FASHION WEEK Neither did I. Fashion Week, as large as it is and as important as it tends to be for brands, really doesn’t resonate outside of certain circles. While I tout the niche areas for marketing, New Balance is in…
In 2016 New Balance opened a distribution center in the middle of the country. It’s a similar play to how Nike has made Memphis the center of its distribution network. Insider Ties: New Balance opens distribution center in St. Louis In the article above I explained that the moves New Balance and other brands are…
Source: NEW BALANCE PROGRAM LAUNCHES TO PRESSURE TEST NEW IDEAS IN PERFORMANCE FOOTWEAR I wanted to place a question mark at the end of the title because while New Balance delivered the information about the PRJ 1.0 in a press release about its consumer informed pressure test concept, the marketing and images are purely fashion……
A REVlite midsole provides additional comfort without added bulk or weight. Source: 247 There isn’t any secret that last year I touted the New Balance 247 as a close competitor for shoe of the year. The shoe made my top ten shoes with the Tokyo Rat version of the new style and the price for…
Source: Boston Celtics, New Balance Unveil Newly Renovated Gymnaium For Youth At West End House Boys & Girls Club I’m always one to celebrate a brand when they are taking the time and effort to work on improving the lives of the next generation. Over the years New Balance has “donated over 5 Million dollars…
Source: http://www.newbalance.com/otruska/?ICID=LSHUB_OTRUSKALS_S_H1_5803 The privately held New Balance has made no qualms at all about abandoning basketball to be number one in cleated sports. The brand has on its roster a host of professional baseball players and has invested heavily in branding in the sport. Their focus on cleats has enabled them to establish themselves as…
