New Balance Otruska Pack Leverages New Design for the World Cup with Casual Options

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  Source: http://www.newbalance.com/otruska/?ICID=LSHUB_OTRUSKALS_S_H1_5803 The privately held New Balance has made no qualms at all about abandoning basketball to be number one in cleated sports. The brand has on its roster a host of professional baseball players and has invested heavily in branding in the sport. Their focus on cleats has enabled them to establish themselves as…

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New Balance Inks Longterm Deal with New York Mets to Offset Under Armour Entrance into MLB | Marketing

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Source: METS AND NEW BALANCE ANNOUNCE NEW Alignments in sport occur at every juncture. Teams have relationships with beverage and food companies, auto dealerships and furniture companies. The relationships are endless that can be hatched to generate alternative streams of revenue. The New York Mets and New Balance have announced a long-term landmark agreement making…

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New Balance “Fearlessly Independent Since 1906″ is the “Originals” adidas Campaign of 2017 | Marketing

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Source: NEW BALANCE DEBUTS “FEARLESSLY INDEPENDENT SINCE 1906″ GLOBAL BRAND PLATFORM THAT REFLECTS ITS HERITAGE AND MISSION TO CHALLENGE THE STATUS QUO The title of this post was going to be, New Balance “Fearlessly Independent” is the Most Non-White Campaign Ever & That’s Okay I changed it because it’s not the most non-White, but at…

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New Balance Nabs Former ASICS Advisor and Performance Running Legend Hitoshi Mimura As an Advisor

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  Hitoshi Mimura is a Japanese legend in shoemaking and his detailed “13 Measurements” system of documenting the foot of an athlete has inspired the creation of countless performance footwear for athletes around the world. After working independently over the last few years M. Lab has signed an exclusive arrangement with New Balance. This places…

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New Balance Restocks The Concepts Releases

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Source: Concepts This is just a quick note for those of you who rock with New Balance. The Concepts Drops are always highly coveted and with the addition of a modern addition to the collection in the Trailbuster you can find the restock available on the NB Website. Here are pics and you can use…

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New Balance x Stance Turf 4040v4

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Red and blue cleats come with matching mid-calf crew socks. Silver cleat comes with a full-length on-field sock. Source: New Balance x Stance Turf 4040v4 I think this post has what I call a bit of OG status. When I was a kid we would rock turfs. Why? We all wanted to play football and…

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