Source: NEW BALANCE SIGNS BOSTON CELTICS ROOKIE AARON NESMITH New Balance has been active in adding sponsorships and endorsements. The brand has been signing athletes in basketball and soccer. They have also made it a point to lock up Boston College in a long-term deal. This is in contrast to what their immediate competition is…
Source: https://vimeo.com/535695413 I often refer to the film Finding Forrester when I talk with students about writing. There is a moment in the film right before Ornette Coleman’s disjointed jazz begins to play when the main character Jamaal is sitting with Forrester attempting to break out of writer’s block. At that moment, Forrester tells him,…
Teddy Santis Named Creative Director of New Balance MADE in USA The owner and founder of Aimé Leon Dore will team up with New Balance for a long-term relationship  Boston, MA – April 5, 2021 Source: Teddy Santis Named Creative Director of New Balance MADE in USA I’ve explained on this site for a few…
Visit the New Balance site to peep the new BB9000: https://newbalance.newsmarket.com/latest-news/all/new-balance-hoops-unveils-the-bb9000/s/a8350a15-6c3a-463c-bcae-2a48c859d3e5 Visit arch to read the post on injuries due to overuse: https://arch-usa.com/lebron-james-exposes-the-problems-with-aau-and-travel-ball-proving-that-im-not-crazy-after-all-of-these-years/ In this video, I conflate two topics… which I shouldn’t do. New Balance is rolling out a new bball lifestyle sneaker. It looks great and doesn’t have anything at all to do…
Source: NEW BALANCE & FRANCISCO LINDOR UNVEIL FIRST SIGNATURE SHOE AND APPAREL COLLECTION February 22nd, 2021 – Today, global athletic leader New Balance, together with Team NB Ambassador and New York Mets superstar shortstop, Francicso Lindor, officially unveiled the brand’s first-ever baseball signature shoe and apparel collection. The collection includes footwear, apparel and a headband, all featuring…
Source: AS Roma joins New Balance Last week I discussed Nike’s acquisition of Datalogue: Nike Continues its Acquisition of Tech to Advance CDA with Data Integration Company Datalogue While this isn’t exactly a similar tech move by NB, it does show how brands are finding new ways to engage a diverse marketplace, but as a…
New Balance recently garnered awards from various sneaker outlets as the brand of 2020. The recent accolades were well deserved, but to only look at last year’s 327 success, fails to acknowledge the investment in innovation and design the company has put forth to improve their lifestyle kicks. Articles in this video: New Balance 57/40:…
Buy my books on the sneaker industry: https://amzn.to/3lD82gb New Balance x Pensole on FootLocker: https://www.footlocker.com/category/collection/new-balance-pensole.html?fbclid=IwAR1FDxTx0oIIvvqwHUsDu4dDwGYTPHyEK3I3A8vnSnLkr5LDnfWc58fxc-U New Balance x Pensole Video on NB YouTube: https://www.youtube.com/watch?v=C1UEAU9v6pg I’ve been writing about the relationship between Pensole and FootLocker since I learned that they placed seed money into the Instructional Design Academy. I’ve long discussed that retail will have to…
Source: NEW BALANCE AND KAWHI LEONARD LAUNCH FIRST COLORWAY OF THE KAWHI There are recent reports of NBA viewership being down and it’s being blamed on the proactive stance of the NBA on social justice issues. That could be a factor, but to be honest I don’t think it is. The NBA has been growing…
Source: NEW BALANCE AND JADEN SMITH LAUNCH NEW FOOTWEAR COLLABORATION Willow just dropped details on her collab with Onitsuka Tiger; and not to be outdone Jaden and New Balance collide to create a vegan friendly sneaker for the Icon emcee and actor. OnitsukaTiger × Willow Smith But… This wouldn’t be an arch-usa.com post if I…
Source: NEW BALANCE OPENS STATE-OF-THE-ART CONECPT SHOP IN TOKYO, JAPAN COVID-19 continues to disrupt business practices around the world. In Asia they have begun to adjust to life post COVID and companies are beginning to implement strategies and plans that will enhance their connections with the consumer. New Balance has been delivering a steady stream…
nnnThe New Balance 650 x No Vacancy Inn StockX IPO is in the books with nearly 14,000 Bids. Read how it went down in our official recap. Source: New Balance 650 x No Vacancy Inn IPO Recap – StockX News Last year I discussed the absence of discussion around the adidas Campus 80s x StockX…
Political issues aside, New Balance has been making incredible moves in the last few years. The company has rolled out a list of sponsored athletes who have won championships and created fans of niche and mainstream sports. They entered the entertainment world and they continued to make some dope sneakers under 100. This 997H is…
The 997 from New Balance often ends up in collabs that demand high resale values because of their scarcity. When the shoe is a general release it tends to sit. I found these at a ridiculous price and sold it via StockX for a markup. This is a commentary on the difference in digital shopping…
Source: NEW BALANCE FOUNDATION PLEDGES $2 MILLION TO SUPPORT COVID-19 RELIEF EFFORTS Before I jumped back into writing about the industry I thought it was important to take a few minutes to share the sneaker companies who have made financial contributions to efforts to fight COVID-19. I visited over 20 footwear brand websites and only…
New Balance Becomes an Official Marketing Partner of the NBA Source: New Balance and NBA Announce Multiyear Global Agreement Where do people get their sneaker information? Do people actually look up information about sneakers? Are parents who are low to middle income with children researching running shoes or are they looking for the best prices?…
New Balance’s “Inspire The Dream” collection was inspired by Kawhi’s personal story Source: Kawhi’s “Inspire The Dream” Collection Launches Jan. 30 Updated: In my haste, I made a mistake by not completely researching the project created by New Balance. I utilized their PR from their site which unfortunately didn’t state who worked on this project…
The “Hundred large” OMN1S is the final colorway to release this year, 2019. Available December 26th at 10:00am ET online in the US, Canada, Europe, China, Singapore, Hong Kong, Taiwan, Austr Source: The OMN1S Money Stacks Drops December 26th [ebayfeedsforwordpress feed=”http://rest.ebay.com/epn/v1/find/item.rss?keyword=%28New+Balance+OMN1S%2C+Kawhi%29&categoryId1=15709&sortOrder=BestMatch&programid=1&campaignid=5337944803&toolid=10039&customid=NBOmn1s&listingType1=All&feedType=rss&lgeo=1″ items=”7″]
The “City of Angels” OMN1S is the sixth of seven colorways to release over the remainder of 2019. Available December 12th at 10:00am ET online in the US, Canada, Europe, China, Singapore, Ho Source: The OMN1S City of Angels Drops December 12th 20 years ago there weren’t any sneaker blogs. The only place info on…
Source: Test Run Project 3.0 New Balance has been doing a solid job of rolling out product lately. Even with my constant harping on how the basketball division isn’t doing the things I’d like them to do, the footwear being designed is unique and and different than what you’d expect from the N. I’ve discussed…
Source: Dejounte Murray Joins New Balance and Inspires Us In New Commercial Spot New Balance’s entrance back into basketball has been a slow calculated development that I’ve discussed as positive and negative. The recent addition of San Antonio Spurs PG Dejounte Murray gave me two responses again. I tend to be hot and cold on…
Not to beat a dead horse, but this roll out of the Kawhi 1 (I refuse to call the shoe the OMN1S) hints at either the most measured cool I’ve ever seen out of a brand, or the most inept brand at capitalizing on opportunity. If I had to choose one, I couldn’t. Whatever Kawhi…
