Source: Team New Balance Athlete Sydney McLaughlin Shattered Her Own World Record in the Women’s 400m Hurdles at the 2022 World Championships One of the biggest issues in track and field is the lack of coverage by various news platforms. With NBC Sports owning the rights, the proprietary issues surrounding who and what can be…
Source: NEW BALANCE LAUNCHES FIRST SIGNATURE TENNIS SHOE WITH RISING TENNIS SUPERSTAR COCO GUAFF If you’ve read this site before, you understand that I think fashion is fickle and relying solely on hype, collabs and lifestyle, can contribute to a brand’s inability to innovate. The more a company places its energy into satisfying the…
New Balance has released a fresh colourway for the Audazo v5+ futsal shoe, combining signature lifestyle look with performance technology. Source: New Balance Reveals New Audazo v5+ The 550, 990 are now hallmarks of sneaker cool. The shoes were always solid performers for those in the know, but the last couple of years have turned…
Source: New Balance Opens Doors to a World-Class Multi-Sport Facility, The TRACK at New Balance In the U.S. niche sports aren’t given the same level of importance as they are around the globe. The Diamond League in track and field allows track athletes to make a living, but the majority of the events are…
Source: New Balance Debuts Footwear Collection that Meets the Brand’s Green Leaf Standard Environmentally responsible programs are in fashion, but what do they really mean? Nike’s Move to Zero, adidas’ Made to be Remade, are all well-meaning programs needed because every footwear company producing endless SKUs are contributing to increases in greenhouse gases. Each new…
Source: NEW BALANCE SIGNS TWO-TIME NBA ALL-STAR ZACH LAVINE The only sneaker Zach highlighted during his time with adidas was the Next Level (I refuse to spell it the way they spelled it right now). The sneaker introduced adidas’ new cushioning system Lightstrike. The shoe didn’t sell. During Zach’s time with adidas the company seemed…
Source: NEW BALANCE AND KAWHI LEONARD OFFICIALLY UNVEIL NEW VERSION OF THE KAWHI SIGNATURE SHOE AT NBA ALL-STAR 2022 Instead of launching the “New Money” colorway of Kawhi Leonard’s Kawhi II with an appearance in the NBA All-Star Game, New Balance is, “excited” to share that rapper Jack Harlow will be debuting the sneaker during…
New Balance sneakers marketed as Made in USA may have up to 30 percent of its parts made in China and abroad. (Reference 1) On 12/20/2021 Cristostomo filed a Property – Personal Property Fraud lawsuit against New Balance Athletics, Inc. This case was filed in U.S. District Courts, Massachusetts District. The case status is Pending – Other Pending….
Source: NEW BALANCE HOOPS UNVEILS COLLABORATION WITH CEO AND AGENT RICH PAUL It’s taking everything in me from saying, ‘Adele’s boyfriend is dropping a dope ass collab with New Balance…’ There, I said it, lol. Seriously, the New Balance and Rich Paul collab is, in my opinion, not just a nod to sneaker culture. It’s…
New Balance YOU WILL NO LONGER EARN NB POINTS AFTER DECEMBER 15, 2021. YOU WILL NO LONGER BE ABLE TO REDEEM NB POINTS FOR A REWARD AFTER DECEMBER 15, 2021. ALL REWARDS ISSUED ON OR BEFORE DECEMBER 15, 2021 WILL EXPIRE DECEMBER 21, 2021. The My New Balance Rewards Program is being phased out. There…
In the UK adidas is king and Nike is in chase down mode. If a brand can grow in the UK, they could pull fans from Jamaica and the Islands, back to surrounding areas in Europe. The UK is a vital cog in the growth of sportswear brands, and New Balance, with longstanding roots in…
New Balance has ramped up its investment in sponsorships. In skate, the brand has quickly become a player with a variety of sneakers for their roster of athletes. As Nike SB has become synonymous with the Dunk and a ridiculous increase in resale prices, it’s important to know that not one New Balance skate shoe…
New Balance has been nailing their collabs and releases this year. Their use of signature athletes, collections with Coco and Sydney, rival the work of any brand in the industry. Their collabs with Casablanca have sold out and hit resale. The Joe FreshGoods pair is so popular, Nike heads are actually dropping 300- 400 a…
Source: NEW BALANCE AND COCO GAUFF REVEAL THE TENNIS STAR’S FIRST COLLECTION New Balance continues to roll out collabs utilizing their athletes and celebrating their endorsement of teams. It’s a page from the classic marketing textbook for sneaker companies. That isn’t what’s important here. What is important is how New Balance is balancing their relationships…
Source: The Renewal Workshop Teams Up with New Balance to launch New Balance Renewed Through The Renewal Workshop’s proprietary six-stage, zero-waste process, garments are sorted, graded, thoroughly cleaned, repaired to like-new standards, inspected, and verified to joint quality standards before being given a Renewal Workshop certification and becoming ready for sale through TRW’s website. Each item’s…
Source: NEW BALANCE & SYDNEY MCLAUGHLIN UNVEIL THE STAR ATHLETES FIRST SIGNATURE COLLECTION I was reminded by the team at New Balance that they couldn’t share or highlight their athletes during the Tokyo Olympics. As soon as the event ended and the window of restriction was over, New Balance jumped in and launched a signature…
Note: The team at NB reminded me that there is a Blackout according to Rule 40 during the Olympics: Rule 40, a bye-law of the Olympic Charter, states that “Except as permitted by the IOC Executive Board, no competitor, coach, trainer or official who participates in the Olympic Games may allow his or her person,…
While I could have spent time finding something negative to build a discussion around, I decided that this Juneteenth weekend was a good time to celebrate three sneaker companies making an effort to deliver opportunities to African-American creatives. Reebok’s Reconnect is a beautiful short film campaign: https://www.youtube.com/watch?v=60vbaeIP8p4 The man behind the film: https://news.reebok.com/global/latest-news/all/reebok-unveils-first-look-at-new-brand-aesthetic-with-video-series-centered-on-sports-and-community/s/15336997-6326-410a-8199-7e58a19bdc0c K-Swiss’ Documentary…
Every other site has covered the collab between New Balance and Bricks & Wood. I’m looking at this from a different angle. Recently, I wrote about K-Swiss’ return to Los Angeles and their attempt to reconnect with the Black consumer. In a video, created by Baron Davis’ SLIC productions, Bricks & Wood announced that they…
Source: NEW BALANCE SIGNS BOSTON CELTICS ROOKIE AARON NESMITH New Balance has been active in adding sponsorships and endorsements. The brand has been signing athletes in basketball and soccer. They have also made it a point to lock up Boston College in a long-term deal. This is in contrast to what their immediate competition is…
Source: https://vimeo.com/535695413 I often refer to the film Finding Forrester when I talk with students about writing. There is a moment in the film right before Ornette Coleman’s disjointed jazz begins to play when the main character Jamaal is sitting with Forrester attempting to break out of writer’s block. At that moment, Forrester tells him,…
Teddy Santis Named Creative Director of New Balance MADE in USA The owner and founder of Aimé Leon Dore will team up with New Balance for a long-term relationship Boston, MA – April 5, 2021 Source: Teddy Santis Named Creative Director of New Balance MADE in USA I’ve explained on this site for a few…
