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The NMD S1 RYAT from adidas Originals and Pharrell Williams’ Humanrace™Shifts NMD Back Towards Relevance

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Building on the design language of the NMD S1, and the original NMD before it, adidas Originals and Humanrace™ unveil the NMD S1 RYAT, a hiking-inspired boot stemming from Pharrell Williams’ renewed l Source: The NMD S1 RYAT: an outdoor-inspired boot, by adidas Originals and Pharrell Williams’ Humanrace™, geared for new terrains This isn’t an…

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Jordan Brand Introduces New Tech in the Luka 1 with References to Heritage, but Can It Crossover?

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Created for Luka Dončić, the Luka 1 features an IsoPlate system with full-length Formula 23 foam, designed to create separation with the step-back. Source: Jordan Brand Luka 1 Official Images Prior to Russell Westbrook gaining signature sneaker status the flagship Jordan Brand line was seen as Westbrook’s sneaker. Westbrook was piling up triple doubles and…

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adidas Introduces the Blueprint | Doubling Back to a Traditional Marketing Tactic in an IG World

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Introducing The Blueprint, a weekly newsletter curated exclusively for the media detailing the best and latest from adidas Originals & adidas Basketball. Each week we’ll be featuring brand highlights, collaborators, athletes and product stories, signaling a new era of originality and infinite possibilities from the brand. If you’re on the mailing list for adidas drops,…

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The adidas and Allbirds Partnership Delivers 4 New Colors | Scaling Sustainability

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Today marks another important milestone in the adidas x Allbirds’ collaboration – the launch of the ADIZERO X ALLBIRDS 2.94 KG CO2E. An evolution of the FUTURECRAFT.FOOTPRINT, which launched last year. With more pairs available than ever before, the launch represents a personal best for both brands, highlighting how quickly innovation can advance when two…

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Onitsuka Tiger’s 2022 Autumn Winter Collection | Elements of Outdoor Infused with the Catwalk

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The World’s Fashionistas Watch OT’s 2022 Autumn Winter Collection! | オニツカタイガーマガジン Onitsuka Tiger MAGAZINE Source: The World’s Fashionistas Watch OT’s 2022 Autumn Winter Collection! To read Shoe Dog at a time when this collection is delivered, is to realize that Onitsuka Tiger has been playing catch up since the brand forced Phil Knight’s hand as…

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10 Questions with Camper’s Product & Storytelling Team on the Camper RunnerK21 Mirum®

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Visit Camper to discover how the brand has built a foundation on more thoughtful methods of make: https://www.camper.com/en_US With Natural Fiber Welding delivering news of their 85-million-dollar funding round today, I thought it would be the perfect time to learn about the first sneaker company to release a sneaker featuring Mirum, NFW’s 100% bio-based material….

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Add Simple and Clean to the Spring Rotation KARHU’S SS22

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Karhu’s SS22 apparel collection features a unique blend of traditional, sport inspired, heritage designs alongside more colourful, vibrant pieces for spring/summer. Showcased throughout the capsule are various historic iterations of the Karhu M-logo, Sportsbear, and wordmark. Source: INTRODUCING KARHU’S SS22 APPAREL COLLECTION Subtle Spring and Summer Style can elevate your wardrobe without screaming look at…

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Lupe Fiasco – “100 Chicagos” Highlights Chi Town’s Signature Sneaker History via the adidas Rose 3 and the Air Jordan 3

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Lupe delivers several lyrics connecting Chicago to sneaker culture. He references Virgil Abloh and rocks two iconic kicks from the history of the Windy City: adidas Rose 3.0 Alternate and the White Cement Air Jordan 3 from MJ’s free throw line dunk. Not to mention that this short song feels like Food and Liquor. The…

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