An insurgency against the traditional basketball shoe powers is underfoot as companies like Puma, New Balance and Under Armour compete for a share of N.B.A. culture. (photo via Puma) Source: Why N.B.A. Stars Are Trading In Their Nikes The newspaper industry is at a disadvantage when discussing the sneaker business. The only person who appears…
Source: adidas kicks off Initiative to break down barriers faced by Women and Girls in Sport Anytime there is an initiative begun by a brand, my first instinct is to discuss the marketing aspects and how it will appeal to fans of the brand as well as those who may not be interested in the…
Discover Louis Vuitton Run Away Sneaker: Sneaker in a mix of Monogram canvas, technical lining and a rubber hand-crafted outsole. Source: Products by Louis Vuitton: Run Away Sneaker In a picture via Mark Giannotto’s twitter feed University of Memphis legend and coach Penny Hardaway rocks a pair of Louis Vuitton Run Away sneakers against…
Source: BORN FROM BROOKLYN: ADIDAS BASKETBALL COLLABORATES WITH LOCAL ATHLETES TO CREATE MARQUEE BOOST, PRO VISION AND N3XT L3V3L, FEATURING NEW LIGHTSTRIKE CUSHIONING After a year of pumping trainers and runner silhouettes that look exactly like every other shoe the brand has made, adidas takes a hard left at the intersection and does something completely…
Former Adidas exec James Gatto, Merl Code and Christian Dawkins were found guilty of paying high-profile basketball recruits to attend Kansas, Louisville and NC State. Source: Guilty verdicts in college hoops pay-for-play trial There are very good articles written by actual reporters on the trial that completed yesterday. The link above explains in greater detail…
Source: SLOW DOWN FAST: ADIDAS & JAMES HARDEN CREATE SPACE WITH HARDEN VOL. 3 As adidas prepares to launch the third model in the reigning MVPs line, Nike is also preparing for their NBA launch with their signature models from LeBron arriving and the KD 11 launched during the summer. There is an interesting approach…
A look back at the top performances and footwear from the Seattle Storm forward in 2018. (via Nike) This post is something I intended to do throughout the season, but I sell sneakers for a living and do analysis of the footwear and apparel industry. Which means I don’t get to have a lot of…
Source: NEXT WAVE: INTRODUCING PRO BOUNCE & MAD BOUNCE FOR THE NEXT GENERATION While the obvious fact that basketball shoes no longer dominate footwear sales would lead many analysts and observers to overlook adidas basketball’s latest shift to the sport it seemed they had basically given up on when they gave up sponsorship of the…
WNBA star Sheryl Swoopes’ was the first woman to get a signature Nike basketball shoe. Her second model returns August 17. Source: The Air Swoopes II Returns According to Forbes, “[T]he WNBA has seen a 36 percent increase in viewership in adults age 18 to 49, a 29 percent jump in men in that age…
photo via Kith.com The rise and fall of the G-Unit and S. Carter footwear from Reebok is an interesting approach to the current discussion on sponsorship and influencer marketing. In the early 2000’s before the Jordan Retro trend even began, Reebok still had some sway in the public eye. They had AI, MJ was a…
The Basketball Tournament (TBT). Single-elimination. Winner-take-all. $2 million. ESPN. This summer. Sign up as a fan, support that team that wins, and you could win a share of the prize! Source: The Basketball Tournament (TBT) Yep, I know this is a sneaker site, but brands are no longer sneaker companies. In today’s retail environment brands,…
Photo: Joan Smalls by @DexterNavy Source: The Making of the Jordan x Vogue Collaboration. air.jordan.com While an “okay” from Anna Wintour is verification of style and high fashion, what the AWOK (Anna Wintour Okay) means for Jordan Brand is an additional stamp of approval from the fashion world that sneakers are no longer to be avoided…
Parker dropped 21 PTS, 10 AST, 9 REB, 4 STL, 2 BLK against the Seattle Storm on July 10th, making her the first WNBA player to have such a stat line! Source: Best of Candace Parker vs. Seattle Storm – WNBA.com – Official Site of the WNBA I was in the process of preparing an…
Source: ADIDAS DEBUTS “IMMA BE A STAR” FILM TO COMMEMORATE JAMES HARDEN’S JOURNEY TO BECOMING THE NBA’S MOST VALUABLE PLAYER I have to admit I’m kind of in my feels and I got a couple of shivers watching the video of Harden’s mother reading her letter while images of home videos are played blended…
At the beginning of the year I did an analysis of Puma and what it would take for the brand to maintain the growth they had over the last year. How Will Your Favorite Sneaker Brand Perform in 2018? | Puma SE ($PMMAF) In this post I established that Fenty would begin to cool…
Shop Under Armour for Men’s UA Curry 5 Basketball Shoes in our Men’s Basketball Shoes department. Free shipping is available in US. Source: Men’s UA Curry 5 Basketball Shoes | Under Armour US What Apple has long understood is that the launch of a product requires showmanship and a connection not only to the product,…
Easily my sleeper pick of the year thus far. At 140 SRP and featuring a blacked out with hits of OKC color and a hoodie fleece heel counter with the classic pocket knife hang tag, this shoe designed PENSOLE Founder D’Wayne Edwards, http://sneakerheadofstate.com, is easily to me the dopest shoe in Carmelo Signature category. It…
Source: SKATE Project + Exec is a new series where I’ve decided to seek out footwear executives who are minorities (Black, Latino, Indian, Native American, Asian men and women) who are doing some dope work, but are being overlooked by the larger media outlets. It’s my small part. I hope you enjoy the intro….
The Curry 4 was nice, and designed well enough to earn a spot in my top ten sneakers of 2017. The shoe was a fresh take on the signature line from UA’s most visible and marketable athlete. In a rough 2016 to 2017 Kevin Plank made a point of stating that UA would begin to…
photo via Jordan Brand It should be noted that as a sneaker site ARCH probably has more relevant articles regarding women’s sportswear than any sneaker site in the world. The reason for this is because I owned a sneaker shop. It was a digital sneaker shop with a physical location for shipping and receiving, but…
Anyone in sneaker culture should remember the success of the LeBron “Sprite” line of sneakers. At one point it was an expected drop right alongside of the Dunkman and Hardwood Classic. Between LeBron XI and 14 the design and style of the line fell off. LeBron Signature basically was an outlet all star. No…
Originally posted on Housakicks The Celtics vs Cavs game was probably one of the most anticipated games of the year. LeBron and Cleveland had just discarded more than half of their roster and added some very solid pieces to the team. Three of their best acquisitions were Jordan Clarkson who is a bona fide scorer- this…
