Every other site has covered the collab between New Balance and Bricks & Wood. I’m looking at this from a different angle. Recently, I wrote about K-Swiss’ return to Los Angeles and their attempt to reconnect with the Black consumer. In a video, created by Baron Davis’ SLIC productions, Bricks & Wood announced that they…
An analysis of website traffic can help with discussions on DTC and brand health. I’ve chosen sneaker industry websites, brands and retailers, with two exceptions. StockX and Stadium Goods are included in this breakdown to show how Nike is the tide that lifts all boats. The other brand website growth speaks towards the in-store observation…
The reason I can unquestionably state that resale is an indicator of brand heat is because I utilize my microset of data to compare it to the information available on footwear websites covering the industry. The resale here isn’t the hyped Sacai, Travis Scott, or Yeezy resale; it’s a more realistic vision of what’s taking…
The two charts above give the average price of the shoes I sold vs the average price of shoes sold on StockX and the Suggested Retail Price. Once again, my resale has to be considered as close to wholesale accounts as possible. Most of the product is arriving straight out of Nike doors and the…
Number of Resale transactions in T1 2021 I had 2,170 transactions from January 1st to April 19th. The majority of footwear sold was in the low-mid tier pricepoint. Most of those shoes came from brand doors. The sales at the high to premium pricepoint were primarily purchased at retail. What does this mean? Nike dwarfs…
This is Part 1 of the report for the first third of 2021. I’ve been busy adjusting to the rules at retail to offset resale. Most hyped general release shoes are released via retail Apps. In brick and mortar locations, stores are flagged for selling more than five pair of shoes at a time to…
Let’s be honest, for Nike to really become a sustainable company they would have to eliminate 75% of their SKUs. They would still have far too much product entering the market to be considered more eco-friendly. The latest rollout in their Move To Zero is a program they’ve labeled as Nike Refurbished. In my opinion,…
This is a long video, so I’m dropping links to each section and a minute breakdown below. In this video I said that this could be problematic for FootLocker. After speaking with a prominent analyst he reminded me that dropshipping means FootLocker gets paid without ever making a purchase. While this seems good on the…
This video is all over the place, but my primary point is that adidas is no longer as hot as it was and with COVID-19 hitting the revenue numbers, the brand has to reignite interest. To better understand why adidas needs to recapture brand heat, I’m looking at resale and the reality that fashion designers…
I was asked a question about StockX’s recent valuation and funding round based on an article discussing the value of StockX and GOAT as equal to that of FootLocker. The back and forth led to a question about what I thought FootLocker was doing wrong that no one is talking about. I told the analyst…
Did you know there is another color of the Allbirds Staple Dasher on the way? Probably not. It would be great to ask this question to sneaker culture, because I’m almost positive they aren’t aware either. The collab seems to be stuck inside of a room created by the two collaborators. If a sneaker collab…
Use this link to Purchase the SRRRA at 75% off until Black Friday The Store Re-opening Resale Report & Analysis (SRRRA) is a concise 4 month report built on a micro-set of data utilizing resale to gauge brand momentum & retail trends. I wanted to take a detailed look at the market for the months when…
The Nike x COMME des GARÇONS Air Force 1 Mid releases October 23 at COMME des GARÇONS and Dover Street Market stores and online at DSM E-SHOPs. Source: Nike COMME des GARCONS Air Force 1 Mid Official Launch Details I’m leading this story with the CDG Air Force 1, but it isn’t the focus outside…
Sell with total confidence. (pic via eBay) Source: eBay Authenticity Guarantee for Sneakers I’ve written extensively about StockX on this site and in two books. StockX was built on the flaws of Amazon and eBay and as the company continues to develop (it’s only 4 years old), the site has already usurped eBay as the…
BEAVERTON, Ore., Sept. 22, 2020 — NIKE, Inc. (NYSE:NKE) today reported fiscal 2021 financial results for its first quarter ended August 31, 2020. Source: NIKE, Inc. Reports Fiscal 2021 First Quarter Results Typically, a company built on growth losing a percentage would cause worry. I’ve been stating since 2015 that Nike’s move towards DTC would…
Source: Introducing FILA’s Original Tennis LX & Centa Greats Brand, CLAE, COMUNITYmade and BrandBlack are smaller brands that focus on an elevated consumer experience. The brands are also creating footwear based on classic silhouettes with subtle, but important differences. Greats and CLAE produce a mix of luxury and sustainability, while COMUNITYmade is handcrafted, made in…
REI Co-op reveals to FN that it will make and sell its own outdoor footwear in 2021. Here’s what you can expect from the retail giant. Source: Exclusive: REI Co-op Is Making Its Own Outdoor Footwear — Here’s What You Can Expect While I don’t often dig deeply into outdoor retail, I do consider it…
The AJ1 Mid GS USA had a conflict on StockX for a while. There was an incorrect picture showed for the USA pair. That was updated as this video was sitting in the computer, but now the pair is beginning to increase in price like all AJ1 Mids. This model features suede, ripstop and leather…
Learn more about Collaboraid, its mission and the creatives involved in the collection. Let me be completely clear, my strategy for collecting information is not as concise because I don’t utilize Instagram. You have to have an account to closely monitor what brands are doing, and I closed my IG because it would be about…
From the Innovation Department at Deckers, the K-ST 21 is a Major Evolution in Sneakers, Integrating New Carbon Bow Technology™ Suspension System for More Efficient and Enjoyable Motion Source: Meet the Future of Sneakers: The Deckers X Lab K-ST 21 I received a press release for the new K-ST 21. For the first time in…
My want to be an emcee days are far behind me, although I did make an appearance on my son’s recent album. That wasn’t my choice… the song was supposed to be a demo, but he took it and put it on his album, smh. I might as well share it since it makes for…
The Yeezy Zyon dropped a week ago. The shoe remains one of the most difficult models to authenticate as the Primeknit on every model is slightly different. This pair came from Hibbett Sports with paperwork which made the verification process easier, but adidas has to come with some identifiers to limit the amount of fake…
