0:00 Intro 0:30 Explaining Part 2 4:15 The Kicks and The Chart 6:00 New Balance Changes the Narrative 8:57 Expectations on NB and adi 9:43 Revisiting On’s Growth 13:10 Year over Year Data 16:16 New Balance and adi have issues 19:00 Maintaining Margins 20:24 Wrap-Up In Part 1 of this series, I stated an important…
The collection aims to empower and elevate the future of women in sport Part II comprises of court-worthy footwear complemented by pre-and-post-game apparel available in inclusive sizing Source: adidas Basketball Announces the Candace Parker Collection Part II “Play Your Ace” adidas Basketball announced a partnership with Foot Locker. When they dropped that information, I wrote…
Source: adidas – adidas and Foot Locker, Inc. Announce New Long-Term Strategic Partnership (adidas-group.com) adidas is one of my favorite brands. When they are in their bag, the result is considerable growth and an attachment to sneaker culture and regular consumers that rivals any brand. When the company isn’t in their bag and they…
Today marks another important milestone in the adidas x Allbirds’ collaboration – the launch of the ADIZERO X ALLBIRDS 2.94 KG CO2E. An evolution of the FUTURECRAFT.FOOTPRINT, which launched last year. With more pairs available than ever before, the launch represents a personal best for both brands, highlighting how quickly innovation can advance when two…
In this video I establish the importance of NPD Group and Matt Powell to explain that my micro set of data parallels the larger marketplace. I then show you the difference in Nike and adidas during this year and how Covid-19 caused problems, but the results were drastically different. I finally explain that adidas needs…
Source: Laces Out (Adidas Superstars Retro 2014) ABOUT THE ART Laces Out started with an idea to present the sneaker without laces, a la Run-D.M.C. The Superstars, which were originally designed for basketball but also have roots in Hip-Hop, were one of the first 4 pairs of sneakers that Adam selected for his “Art of the Sole” series. …
Pre-Order my new book “Sneaker Resale & Retail in the New Normal”: https://arch-usa.com/product/sneaker-resale-retail-in-the-new-normal-navigating-the-sneaker-industry-in-a-dtc-world/ adidas is partnering “with Allbirds, as we seek answers on our joint mission to create a sports-performance shoe with the lowest carbon emissions.” This is an admirable task, but is definitely worth a deeper dive. Allbirds is a company built on the…
The Yeezy 350 Earth is similar to other drops in its use of a monotone neutral color for the Primeknit and a peanut butter like cage for the Boost. [ebayfeedsforwordpress feed=”http://rest.ebay.com/epn/v1/find/item.rss?keyword=FX9033&categoryId1=15709&sortOrder=BestMatch&programid=1&campaignid=5337944803&toolid=10039&customid=FX9033&listingType1=All&feedType=rss&lgeo=1″ items=”7″ header=”Buy from Trusted eBay Sellers”]
“Platform A” at Station F, is the world’s largest start-up campus located in Paris. While the ring of the shot fired by Foot Locker resounds around the sneaker industry with the recent investment into start-up GOAT Group, adidas follows Nike and Foot Locker into the waters of the start-up ocean via an incubator styled set…
This is a two part verification. I haven’t had a chance to do an authentic verification video for the Yeezy Boosts so it took a lot longer than I thought it would. The first section covers the box. The second part gets into the shoe. [ebayfeedsforwordpress feed=”http://rest.ebay.com/epn/v1/find/item.rss?keyword=adidas+Yeezy+Boost+350+V2+Butter&categoryId1=11450&sortOrder=BestMatch&programid=1&campaignid=5337944803&toolid=10039&customid=yeezybutter&listingType1=All&feedType=rss&lgeo=1″ items=”8″]
adidas has presented content surrounding their latest new footwear, the POD. I’ve been visiting retailers and while the brand still has a serious issue at the high end with the promotional environment affecting the sale of more expensive shoes (UltraBoost, NMD) , the POD is a good shoe at the right price, but it…
#13 Adidas Harden Vol. 1 Black History Month (Arthur Ashe) images via adidas This is the one true performance shoe on the list which is a credit to the Three Stripes for producing a solid first shoe for The Beard. More important is the story behind the shoe. During Black History Month adidas decided to…
Source: adidas Originals by Daniel Arsham | Chapter 2 of ‘Hourglass’ Film | ‘New York PRESENT’ Sneaker Release I’ve had a number of serious complaints and issues with adidas in regard to the repetitive nature of their footwear designs. I’ve written several articles including my recent analysis of the Prophere. I Really Want to Like…
Amazon is falling into the same trap as GE. Or is it? Source: There’s precedent for Amazon competing with so many companies. It doesn’t end well. I know the chart above showing how Amazon’s acquisition of Whole Foods tanked the stock prices of grocery counterparts doesn’t quite fit a sports and sportswear website, but let…
Source: adidas NEWS STREAM : adidas connects with Chicago Artists and Creators The alignment of art and commerce is often sketchy at best. Consider the idea that one of the greatest artists of our time doesn’t sell his art. He finds areas, creates guerilla style and disappears without a trace leaving people wondering what is…
Source: Mike WiLL Made-It, YG & NFL Star Von Miller Partner with adidas Athletics to Create Ultimate Pre-Game Anthem A few months ago I wrote about the ZNE Pulse Collection from adidas which features patterns on the apparel that derives from the actual heartbeat of adidas athletes. I thought it was a unique collection with…
Source: adidas NEWS STREAM : adidas Athletics unveils new Z.N.E. Pulse Collection, the first apparel range to be inspired by athletes’ heartbeats adidas isn’t relying on classic tracksuits to carry the weight of the brand. They are utilizing new production techniques to generate athletic apparel that is given a personal, but technical application in the…
Source: adidas x Colossal Media Bring Urban Running to Life Through Art in Bushwick adidas continues to find the location other brands are missing by focusing on the connective tissues of daily life for a new generation. Retail is in a moment where the value associated with things is rapidly diminishing. There was a time…
Source: adidas Originals = PHARRELL WILLIAMS Tennis Hu Part II Herzogenaurach – July 2017 Pharrell Williams continues his collaboration with adidas Originals this month, presenting four new iterations of his signature Tennis Hu silhouette in a range of bright, seasonal palettes. Retaining the shoe’s clean, summer-ready design, each shoe in the latest release features a…
Source: adidas NEWS STREAM : adidas Celebrates the Roots of Venice Beach, CA., with its New Store on Abbot Kinney Content via adidas VENICE, Calif., (July 13, 2017) – adidas today announced the opening of its new store on one of the most vibrant blocks in America – Abbot Kinney Blvd. in Venice, Calif. Opening on…
Source: adidas And Arizona State University Announce Global Partnership Aimed At Shaping The Future Of Sport This relationship with a sponsored college is similar to Nike’s relationship with the Oregon Ducks. Except it isn’t quite explained in such a way. Nike’s deal with Oregon includes a bevy of investments and support based on Phil Knight’s…
FY 2017 outlook confirmed Source: adidas Group – adidas records strong start into the year MAJOR DEVELOPMENTS IN Q1 2017: Currency-neutral revenues increase 16% Gross margin declines 0.2pp as a result of anticipated FX headwind Operating margin improves 0.9pp to 11.1% Net income from continuing operations grows 30% to € 455 million Basic EPS from…
