blank

New Balance x Coco Gauff’s First Collection Seems to be Missing Parts of the Sales Strategy

Loading

Source: NEW BALANCE AND COCO GAUFF REVEAL THE TENNIS STAR’S FIRST COLLECTION New Balance continues to roll out collabs utilizing their athletes and celebrating their endorsement of teams. It’s a page from the classic marketing textbook for sneaker companies. That isn’t what’s important here. What is important is how New Balance is balancing their relationships…

Read More
blank

If this Champs Wall is an Indication of Foot Locker’s Upcoming Q1 2021 Earnings …

Loading

The Investor Relations website contains information about Foot Locker, Inc.’s business for stockholders, potential investors, and financial analysts. Source: Foot Locker, Inc. Q1 2021 Earnings Webcast | Foot Locker, Inc. In a recent drive I encountered shuttered City Gear stores, and FootLocker brand stores fighting to fill the holes in their walls. This isn’t relegated…

Read More
blank

Insider Ties: Episode 195 | FootLocker Frustrates Me: New Balance x Pensole 2020 CX Issues

Loading

Buy my books on the sneaker industry: https://amzn.to/3lD82gb New Balance x Pensole on FootLocker: https://www.footlocker.com/category/collection/new-balance-pensole.html?fbclid=IwAR1FDxTx0oIIvvqwHUsDu4dDwGYTPHyEK3I3A8vnSnLkr5LDnfWc58fxc-U New Balance x Pensole Video on NB YouTube: https://www.youtube.com/watch?v=C1UEAU9v6pg I’ve been writing about the relationship between Pensole and FootLocker since I learned that they placed seed money into the Instructional Design Academy. I’ve long discussed that retail will have to…

Read More
blank

Under Armour CEO Patrik Frisk Wrote a Letter on Equality | Under Armour Has a Chance To Rebuild Itself

Loading

The following letter was shared by Patrik Frisk with Under Armour’s global teammates on June 8, 2020. https://undrarmr.co/30jSc2R Source: A Message From Under Armour CEO Patrik Frisk On June 8th UA’s CEO wrote a letter. On April 22nd, 2016 Under Armour’s share price was 44.74. Today, Under Armour’s share price is 8.49. On June 8th UA’s CEO…

Read More
blank

The Kith X Nike Shop Might Mean Bad News For Retail Shops Like Footlocker

Loading

Originally posted on Housakicks Nike’s relationship with its longtime distribution channels might be coming to an end, and very soon. The DTC ( Direct To Consumer) push is definitely the brand’s top priority. There are red flags everywhere indicating that Nike is no longer content with the “wholesale” aspect of running its business. I was just…

Read More