The bigger issue is a really touchy word choice for this post. Often the bigger issue is a discussion on race or societal issues. I’m not saying that the bigger issue here is something that will repair sexism or racism. The bigger issue here is not that serious. The bigger issue is and remains sneaker…
SEE NOTHING BUT YOUR GOALS. Curry 7 Focus Colorway Represents Precision And Tenacity. Source: Introducing the Curry 7 Focus Colorway I have to walk to the back of the store at Finish Line Wolfchase to see any version of the Curry 7. As Finish Line has taken a hard shift towards apparel and a redesign…
I wanted to make the title a lot longer, but it’s bad for search. The title was going to be “Sneakerhead Night and Coverage of the NBA is emblematic of a serious issue for brands with signature athletes and for the NBA in general.” That is too damn long, so I’m going with this post…
Source: The OMN1S Baited Drops November 14th I’ve been critical of the rollout of the Kawhi 1 (yep I refuse to call them the —–). I also realize that the slow rollout is necessary in a world dominated by Nike footwear sales and in a world where basketball footwear sales are not as exciting as…
At the beginning of the semester I told my students I was taking on a case study to ensure that the online course would have more interaction. The inherent nature of online college courses is that the professor sits behind a firewall and the students feel disconnected. Since I was teaching a course on the…
Curry 7 Launch Colorway a Nod to Athletes Everywhere Who Have Ever Been Doubted Source: Introducing Curry 7 UNDRTD Anthem Video and Colorway In the 355P Problems in Retail Class I’m teaching at U.T. Austin this semester, the biggest issue I have is that it’s online and we don’t get to jump into case analysis…
Not to beat a dead horse, but this roll out of the Kawhi 1 (I refuse to call the shoe the OMN1S) hints at either the most measured cool I’ve ever seen out of a brand, or the most inept brand at capitalizing on opportunity. If I had to choose one, I couldn’t. Whatever Kawhi…
Onitsuka Tiger AUTUMN WINTER 2019 Brand Campaign. Source: AUTUMN WINTER 2019 | Onitsuka Tiger US ASICS and Onitsuka Tiger are comparable to Nike and Jordan Brand. They are the same company, but they aren’t. There is one glaring difference in comparing these two businesses, while Jordan Brand has more of a lifestyle aesthetic in their…
UNITE is here —Jordan Brand’s new film series that celebrates a generation coming together to create impact that goes beyond the game. The first film,… Source: Introducing UNITE. air.jordan.com Unless you’ve been under a rock Zion has arrived and Nike is ensuring that their investment into the next “Jordan” is a much different roll out…
Merchandising and marketing is no longer a retail aspect that takes place only in brick and mortar. When a store begins to analyze the strengths and weaknesses of a product or a brand, traditionally they had the help of the brand through wall art or displays. Kid’s Footlocker is in the unique position of…
Source: REEBOK DROPS LIMITED EDITION CLUB C THROUGH FIRST-OF-ITS-KIND SKILL VIA AMAZON AND GOOGLE HOME When Reebok ‘nails’ it, they do a great job. I’m in the process of writing about the “It’s A Woman’s World” campaign by the brand that targets women where they are and features impactful influencers as opposed to reps who…
Source: Lady Vans Source: Sloane Stephens in Aqua Catering to one demographic in two unique ways, which one works? Is a comparison unnecessary when the goal is to capture the diversity of a particular segment? Women have long been overlooked by brands, but in the last two years there have been more activations for…
Sam Handy, VP Design, adidas Running, said, “Boost is our great running midsole technology, providing the best in comfort and energy return in all conditions. We continue to evolve the material to create different cushioning experiences for different runners. For Ultraboost 19, we added 20% more Boost to a completely streamlined upper construction and Torsion design, giving runners more energy return in every…
Yesterday I wrote a post stating that New Balance has not been utilizing a multifaceted approach to marketing. In the post I wrote that they were relying too heavily on the athlete to carry the narrative of the brand. I also explained that they have an alignment of stars and should be constantly working to…
photo via the Twitter feed of New Balance Early in 2018 I wrote this post: New Balance “Fearlessly Independent Since 1906″ is the “Originals” adidas Campaign of 2017 | Marketing In the post I explained that New Balance was making amazing strides. The signing of athletes by the brand has been almost Nike like…
Gorecki shares his inspiration behind his recent collaboration with Reebok and advice for those looking to make an unexpected move in their career. Source: How Jimmy Gorecki Went From Professional Skateboarder To Successful Streetwear Designer I’ve written over 7 posts on No.One since I discovered the brand in late 2017. I attempt to spend time…
The StockX commercial below originally launched in November of 2018. The spot doesn’t feature any famous people. The commercial does include a lot of famous kicks; which makes it appear that the ad is targeted to ‘sneakerheads’ but with the shifting nature of the consumption of media by young people and the fact that the…
There are so many things right about this video that looking at it from a distance is difficult. A Black owned basketball footwear company is highlighted. The sneaker in the video is by Q4 The Millennium Hi The father and son at the table is always a beautiful thing to witness because of the entirely…
Overtime has teamed up with Converse to provide fans with a one-of-a-kind basketball experience called Overtime Takeover. Source: Overtime Takeover x Converse give us a glimpse into the future of ball Nigel D’Souza dropped a dope post on an upcoming promotional event featuring Converse collaborating with startup media company Overtime. In this post Nigel delivers…
adidas unveils the Don’t Rest Primeknit LUX bra, a premium first of its kind sports bra, created with Primeknit, adidas’ revolutionary knitting technology. Engineered for the perfect fit, the bra offe Source: ADIDAS LAUNCHES KNITTED BRA TO DELIVER COMFORT AND SUPPORT FOR THE BODY IN MOTION When adidas gets it right, they get it right…
M.O.M stands for Missed Opportunities in Marketing. I often write about marketing strategies that went awry or missed the mark. It’s easy to armchair quarterback on the work being done in-house and by ad agencies for brands. What’s difficult is actually pulling together a campaign from scratch. In these M.O.Ms I plan to introduce concepts…
Source: REEBOK DOES THE ‘UNEXPECTED’ WITH NEW GLOBAL CAMPAIGN I like to think of myself as a lightweight Asian horror enthusiast. I’ve seen the original version of every film that US directors have chosen to screw up. One of the few versions that the US got right was The Ring (Ringu). The film features the…
