Source: NEW BALANCE ANNOUNCES GLOBAL LEADERSHIP PROGRESSION – JOE PRESTON TO SUCCEED ROB DEMARTINI AS NEW BALANCE PRESIDENT & CEO After a few wild weeks of endorsements by the crew at New Balance, the brand ends Q3 with news of a change at the top. At the beginning of this year I wrote a prediction…
I’ve stated continuously and even came up with a marketing strategy titled Niche Out, that in order for brands to compete with Nike they will have to look at the places where Nike isn’t placing an emphasis. Note I said ’emphasis’; Nike is in every lane. Some lanes they aren’t focused on and that is a…
Source: SYDNEY MCLAUGHLIN SIGNS WITH TEAM NEW BALANCE In a dope presentation of support on Broadway, NB displayed their latest addition to the family. McLaughlin joins New Balance after a stellar freshman year at University of Kentucky, where she won the 2018 NCAA Outdoor 400m hurdles title, set a world junior record over 400m indoors…
Source: New Balance Signs Sprinter Gabby Thomas to Multi-Year Endorsement Contract The former Harvard sprinter is now signed to NB. I don’t often fall into the discussion on politics because ultimately the decision of companies to align with a president or a policy is built on a completely different set of values than regular people….
Source: UMass Boston Establishes Motley Chair to Head New Sports Leadership and Administration BA Program New Balance has been quietly erasing their big mistake in supporting President Trump after their issues with the Obama Administration and the TPP. At one point New Balance was being touted as the official shoe of White Supremacists. It didn’t…
Source: NEW BALANCE PROGRAM LAUNCHES TO PRESSURE TEST NEW IDEAS IN PERFORMANCE FOOTWEAR I wanted to place a question mark at the end of the title because while New Balance delivered the information about the PRJ 1.0 in a press release about its consumer informed pressure test concept, the marketing and images are purely fashion……
Source: Boston Celtics, New Balance Unveil Newly Renovated Gymnaium For Youth At West End House Boys & Girls Club I’m always one to celebrate a brand when they are taking the time and effort to work on improving the lives of the next generation. Over the years New Balance has “donated over 5 Million dollars…
Source: The Sandlot Collection I have to admit that I was at sea when the film The Sandlot released. We were deep into a WestPac headed to the Gulf so 25 years ago I didn’t get to experience the phenomenon of the film The Sandlot. Honestly, I’ve never seen the film from beginning to end….
Source: METS AND NEW BALANCE ANNOUNCE NEW Alignments in sport occur at every juncture. Teams have relationships with beverage and food companies, auto dealerships and furniture companies. The relationships are endless that can be hatched to generate alternative streams of revenue. The New York Mets and New Balance have announced a long-term landmark agreement making…
Source: Learn more about applying for Head of Global Content & Digital Marketing at NEW BALANCE New Balance is looking for a head of global content and digital marketing. Every brand is creating positions similar to this as they bring more of their sales in house with the establishment of DTC programs and improved e-commerce….
Source: NBExclusive Each brand is releasing a Chinese New Year Pack. These are the drops from NB. Use the Source link to see more.
Source: NEW BALANCE DEBUTS “FEARLESSLY INDEPENDENT SINCE 1906″ GLOBAL BRAND PLATFORM THAT REFLECTS ITS HERITAGE AND MISSION TO CHALLENGE THE STATUS QUO The title of this post was going to be, New Balance “Fearlessly Independent” is the Most Non-White Campaign Ever & That’s Okay I changed it because it’s not the most non-White, but at…
Hitoshi Mimura is a Japanese legend in shoemaking and his detailed “13 Measurements” system of documenting the foot of an athlete has inspired the creation of countless performance footwear for athletes around the world. After working independently over the last few years M. Lab has signed an exclusive arrangement with New Balance. This places…
New Balance #111 on the Forbes America’s Largest Private Companies List Source: New Balance on the Forbes America’s Largest Private Companies List New Balance is a Private Company. (Private companies are not on the stock market. If you don’t understand this, ask and I will explain. A company has to have an IPO and then…
Nike $NKE Current Share $63.49 2017 Recap: Nike saw it’s share prices dip as low as $50/share during 2017. The Swoosh was faced with a surging adidas and their own self inflicted problems. The investment into building the infrastructure for DTC and the accumulation of inventory due to pushing far too much product into the…
The Thread Landing Source: The Thread | Stance Stance collaborated with the NBA on some of the dopest socks in the game over the last few years. That all came to an end when Nike became the league’s official outfitter. While a brand like adidas allowed for Stance to grow by developing socks for players…
Amazon is falling into the same trap as GE. Or is it? Source: There’s precedent for Amazon competing with so many companies. It doesn’t end well. I know the chart above showing how Amazon’s acquisition of Whole Foods tanked the stock prices of grocery counterparts doesn’t quite fit a sports and sportswear website, but let…
Source: miadidas Releases Fully Customizable UltraBOOST XENO Today both adidas and Under Armour updated footwear tech that will allow customers to paint their own canvases. The UA Icon program launched this year is doing something very unique. Instead of relying on the silo of the same options for design, they are rotating different silhouettes. Recently…
New Balance Memphis Twitter: https://twitter.com/nbalancememphis New Balance Memphis: http://stores.newbalance.com/memphis/ I was doing some Lyft driving and the customer stopped at a restaurant near the New Balance Memphis store. I decided to go in and take a look around. The store didn’t have any of the lifestyle models, but they had a healthy assortment of…
Global athletic leader and 2017 TCS New York City Marathon footwear and apparel partner, New Balance, unveiled the All Roads Lead to NY campaign today via social media and out-of-home advertising. Source: NEW BALANCE UNVEILS “ALL ROADS LEAD TO NYC” CAMPAIGN FOR THE 2017 TCS NEW YORK CITY MARATHON Performance running may be down, but…
I start this episode off with a few stories from the week on AHN. 0:25 Lil Buck In The Flyknit Banned 1 | The Music Though… http://www.arch-usa.com/lil-buck-in-t… 1:13 adidas Originals Tubular Rise is the best YZY Inspired adidas to date http://www.arch-usa.com/adidas-origin… 2:13 Why the adidas Originals EQT Refill Pack is Important http://www.arch-usa.com/why-the-adida… 2:49 The…
New Balance Singapore has introduced 3D foot-scanning technology in the latest of its eight brand stores. Source: New Balance Singapore goes high tech – Inside Retail Singapore New Balance was the first brand to begin dabbling in 3D footwear and they are the first to actually launch 3D foot scanning in a retail location. In…
