I’ve been doing a lot of analysis on the sneaker brands. The majority of my discussion has been on the push of each individual brand to gain more traction with DTC sales. I’ve also discussed how the brands are adjusting and adapting to the shift in the sneaker buying habits of the masses. What I’ve…
The Nike Roshe Two Flyknit is available via the Nike Tech Book in all markets besides North America on August 25. It will be available in the SNRKS App, at global retailers and via the Nike Tech Book in North America on September 1. Source: Nike News – The Comfort Credo When the Roshe dropped…
Source: http://www.msn.com/en-us/money/companies/why-is-under-armour’s-biggest-olympic-star-wearing-nike/ar-BBvKVMq There is a long history of Olympics marketing wars. Starting in the 1984 Los Angeles Olympics which were sponsored by Converse, although at the time Reebok was dominating the game and Nike was in the midst of a series of problems that led to a number of layoffs over the next few years, the…
Next Tuesday I have to do an Insider Ties and I think what I will get into is the stream of Flagship Stores popping up from various brands and what this means to Nike. First, what is a flagship store? From Reference.com: The most successful flagship stores share common key elements. Each store is usually the…
If you like reading the articles on Insider Ties, I’ve decided to take it a little further by creating the Insider Ties YouTube show. Here is the playlist below. You can subscribe by visiting the YT page or just watch below. Let me know what you think of course. If you click through each video…
Source: New Balance Press Box : NEW BALANCE WINS LAWSUIT AGAINTS CONVERSE New Balance continues to win. After standing with Boris Berian in his fight against Nike, New Balance takes its PF Flyer brand ownership and establishes that Nike owned Converse doesn’t have a right to patent the traditional rubber tie and stripe outsole look…
Source: adidas and Kanye West Make History with Transformative New Partnership adidas + KANYE WEST Well damn! I mean everyone in the sneaker industry knew that Yeezy has completely transformed the level of cool of adidas in the US and abroad, but this takes the relationship where Nike would have never taken it. While…
Nike Inc. said Thursday it was dropping its breach of contract lawsuit against Olympic running prospect Boris Berian, a case that had sparked tensions within the running world. Source: Nike Drops Lawsuit Against Olympic Hopeful Boris Berian There is a word that has become synonymous with bandwagon, or in Hip-Hop, D–kriding, and that word is…
In celebration of Cleveland’s title victory, the Nike Zoom LeBron Soldier 10 iD will launch exclusively in colors worn by James during the finals. Source: Always Believe Nike has always had the ability to shift and move with the wind. That’s what has kept Nike in the #1 spot for all of these years. Last…
I usually don’t say anything about internet memes, but I’m seeing too many of my basketball family sharing this silly ass Steph Curry meme about him not signing with Nike because of a bible verse… Stop sharing that shit, it’s fake. Steph wore Nike the first four years of his career. He had a freaking…
My man Tayib came with another question about the sneaker biz and it’s a tough one to deal with. Check out this video on his page. While I don’t go into detail about early kicks I do drop a couple of stories that explain how some things go down in the sneaker world. This one…
Originally recorded by Tayib Salami of Housakicks during a Google Hangout Youtube: https://www.youtube.com/channel/UCZPK… Tayib has been working on the idea for a series of interviews about the sneaker industry. I helped Tayib develop his website: http://www.housakicks.com after he had paid several developers and gotten no where. He knew I had been involved in sneakers for…
The subtitle here should be, “without even trying.” In the sneaker world for the last few years Nike has dominated the Christmas season. They have consistently released highly coveted kicks the day after Christmas, while dominating the days before Christmas with the release of the Air Jordan 11 Retro. Those of us who check for…
Source: Barack Obama steps into sneaker war – Doug Palmer – POLITICO A few weeks ago my play mom called me and asked what I thought about the TPP Trans Pacific Partnership that was being promoted by President Obama. I told her in pretty simple terms, I don’t think about it because I attempt to…
What Nike has done has been written about in books like Just Do It by Donald Katz and Swoosh: Unauthorized Story of Nike and the Men Who Played There, The by J.B. Strasser, which is a book that has insider info on the start of the company. Strasser’s husband was a former insider who went…
Typically I write these posts in a very long and detailed manner. This time just the facts. 1. In January I had 200 pair of shoes remaining in inventory. I started questioning the company. 2. I gave myself an ultimatum on Feb 1st. Half of the inventory had to be sold before I would consider…
When you are launching a new shoe, samples are critical to the development of the shoe. As most sneakerheads and fashion people know, samples cost a nice hunk of change. I think this is what makes me a little frustrated in the whole process. Like an artist when you take the time to invest energy…
I’m still in the process of moving from Ebay and like I said in the previous article, things are slow. I haven’t generated an individual sell through the site yet. Although I had numerous pairs of Foamposite Retros in stock and I was selling them at a lower price than anyone on web or retail,…
