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Apps & e-Commerce | Nike Goes Bilingual and Sole Collector Launches, Again

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The new Sole Collector app gives users the ultimate price-comparison tool for buying sneakers. Source: The Sole Collector App Is Here Source: Nike.com and the Nike App are Going Bilingual in the United States In my upcoming book: https://arch-usa.com/product/sneaker-resale-retail-in-the-new-normal-navigating-the-sneaker-industry-in-a-dtc-world/ my goal is to establish that there are opportunities in a world that is undoubtedly saturated…

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New Balance, Nike and Under Armour Make Contributions to COVID-19 Relief Efforts | Updated 3/26/2020

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Source: NEW BALANCE FOUNDATION PLEDGES $2 MILLION TO SUPPORT COVID-19 RELIEF EFFORTS Before I jumped back into writing about the industry I thought it was important to take a few minutes to share the sneaker companies who have made financial contributions to efforts to fight COVID-19. I visited over 20 footwear brand websites and only…

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Before Nike Dropped Amazon, Birkenstock Led the Way in 2017 Exiting the eCommerce Giant

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Source: https://www.birkenstock.com/us The November 13th, 2019 announcement by Nike that they were ending their pilot program with Amazon’s brand registry is being touted as a smart business move by most media outlets and I agree. After reading through most sites and recognizing that the discussion around Nike was completely devoid of depth and a true…

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Nike is Bulletproof for this Reason Although Allyson Felix and Mary Cain Have Horrifying Stories

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Mary Cain’s male coaches were convinced she had to get “thinner, and thinner, and thinner.” Then her body started breaking down. Source: Opinion | I Was the Fastest Girl in America, Until I Joined Nike “Equal Play” is an Opinion video series showcasing the insurgent athletes who are dragging women’s sports into the 21st century….

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Trump’s Tariffs Shouldn’t Slow Your Decision To Be Bullish On Nike | Nike Launches the Nike App in Europe

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Today, Nike’s all-access pass to experiences, products and services gets even more robust with a new set of regional benefits, including unlocking training content from the continent’s top athletes and exclusive product drops and rewards. Source: The Nike App is Now Available in Europe First, I’m not a stockmarket analyst and I don’t work for…

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Outdoor Footwear & Apparel Will Remain Flat Until the Market Learns We Are Here | NOMADNESS Travel Tribe

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Source: NOMADNESS Travel Tribe photo via the Nomadness site In 2014 I had the pleasure of being introduced to Evita Robinson when we appeared on Paul C. Brunson’s “Mentor Monday” show on entrepreneurship. I had never heard of Evita or her concept/travel group named Nomadness. The double entendre immediately caught my attention as a reference…

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adidas and Nike Reignite the Signature Discussion Around Who Sells Kicks: Big Men or Small Ball | Donovan Mitchell vs Giannis Antetokounmpo

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Source: adidas X Marvel Launch Donovan Mitchell’s First Signature Shoe Source: Giannis and the Making of the Air Zoom Freak 1 Clyde vs Kareem, Jordan vs Ewing, Shaq vs Penny, D Rose vs LeBron, Giannis vs Donovan… these match-ups look like a new version of the NBA Jams video game where the two-on-two competition consists…

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