pic by @thwiz42 on Twitter One of the primary issues with the relaunch of a brand happening as hype vs a well thought out procedure is these moments always take place. Since July DeAndre Ayton has been wearing Nike footwear while Puma creates a custom pair for his size 18 foot. The issue has been…
A star-studded line-up of Nike track and field athletes walked Virgil Abloh’s Paris runway show and debuted a series of new running-led products. Source: Nike and Virgil Abloh Debut New Track and Field-Inspired Designs in Paris Instead of starting this paragraph with an anecdote or a reference to introduce the topic to you, I’m going…
It’s never advisable to try and take on a giant at the height of its powers. The goal is to chip away at the giant via small attacks. Nike pulled off one of the biggest ad campaigns in history with the launch of Just Do It on the back of Colin Kaepernick’s protest. This…
A look back at the top performances and footwear from the Seattle Storm forward in 2018. (via Nike) This post is something I intended to do throughout the season, but I sell sneakers for a living and do analysis of the footwear and apparel industry. Which means I don’t get to have a lot of…
Surviving sneaker retail in Memphis is a difficult task. I’m discussing a local store in this post, but I will use the name “Store A” in this post. (5-7 minute read) pic via StockX How long should a retail sneaker shop enforce purchasing policies on products that are perceived to be “hyped” or “hot” releases?…
WNBA star Sheryl Swoopes’ was the first woman to get a signature Nike basketball shoe. Her second model returns August 17. Source: The Air Swoopes II Returns According to Forbes, “[T]he WNBA has seen a 36 percent increase in viewership in adults age 18 to 49, a 29 percent jump in men in that age…
The 2018 European Athletics Championships begins August 6. Prescod, the British No.1 in the 100m, is featured in one of three films highlighting medal hopefuls in a series titled Portraits of Speed. Source: Meet Ascending Sprint Star Reece Prescod Last week a president of a sneaker company responded to a comment I made on his…
Nike kicks off a summer-long journey with Just Do It Headquarters at 1541 North Cahuenga Blvd in Los Angeles. Source: Just Do It This Summer I can’t count how many times since Investor’s Day 2017 that I’ve stated how Nike moves like a startup. It’s one of the reasons that in my prediction for 2018…
photo via Soccer365 In 2014 Nike grew soccer sales to 2.4 Billion which rivaled the brand sales in basketball and equaled adidas’ sales in soccer. 2014 just so happens to be the year the World Cup took off like a rocket in North America. I remember sitting in my office across the street from…
Nike stock is breaking out Wednesday morning, clearing a 70.35 entry point from a flat base, a day after rival Under Armour cleared a bottoming base. Source: Nike Stock Breaks Out On Heels Of Under Armour Jumping Into Buy Zone Nike climbed to +70/share and Under Armour finally made it back into the 20s. While…
Source: http://www.jasonhusseinmurphy.com Project + Exec is a new series where I’ve decided to seek out footwear executives who are minorities (Black, Latino, Indian, Native American, Asian men and women) who are doing some dope work, but are being overlooked by the larger media outlets. It’s my small part. I really hope you look more into the brands…
adidas has a right to be excited about their double digit growth in the US. Their growth is also impressive in the international markets specifically Asia Pacific. While any growth is a positive, the reality is that if you take a team in basketball who goes 4-20 in one year and the following year they…
FN is profiling these young leaders in the shoe industry who are leading the way in the next generation. Source: The 40 Shoe Executives Under 40 Revolutionizing the Business Footwear News can be considered the standard of footwear retail news online. Much in the same way that Inc 500 sets the standard for who are…
Lululemon CEO resigns, the stock stays steady. The brand continues to introduce new apparel and make headway into the men’s apparel market which is a growth area for Lululemon. I bring this up as a reference to how the stock of a company very often is tied to internal issues; but when a company has…
I’m black. I’m also a disabled Veteran. I’m also a former college basketball player. I’m a former college professor and high school teacher. I’m also a former head basketball coach. I also ran with a pretty bad set for a period of my life in LA. I did some pretty stupid things in my life…
The picture above celebrates Rasheed Wallace and the Pistons championship. Out to deliver the Pistons their first title since 1990, Rasheed took matters into his own hands during a physical Game 4 of the 2004 Finals at the Palace. After catching a cheap elbow mid-way through the third quarter, he responded by converting his passion and…
The move will strengthen digital capabilities within the brand’s Consumer Direct Offense. Source: NIKE, Inc. Acquires Computer Vision Leader Invertex Nike is functioning less like a marketing company that sells athletic gear and more like a tech company building a functional e-commerce platform that allows for a complete immersion into Nike culture without ever…
Unable to keep up his supply, James Pepion turned to shadowy sellers in Hong Kong and China, and began selling hundreds of the imported counterfeit Nike sneakers to unwitting buyers, receiving $2.6 millions of dollars for the shoes in roughly a three-year period from January 2012 through March 2015. Source: Man who trafficked counterfeit Nike…
David Benoit and Sara Germano of the Wall Street Journal broke the news that Pershing Square, who has only been invested in Nike for less than 2 quarters, cashed out today to the tune of 100 million. The typical assumption when a company sells a large holding is that the business could be headed for…
My thoughts on Nike rumors of a Biggie vs. Tupac SB sneaker pack. Source: OSD: Nike, a new low (Biggie vs. Pac) REALLY?! by OSD Is BACK | Anchor – The easiest way to start a podcast Sean over at OSD dropped this podcast and it was almost perfectly aligned with what I was thinking…
“Until We All Win” shares Serena’s belief that “there is no wrong way to be a woman.” Source: Serena Williams Celebrates the Glorious Diversity of Women in New Nike Film This is a Nike film. This should be every brands’ film. Every brand has a roster of women athletes and short inspiring vignettes should be…
Special athlete and collaborator apparel and footwear makeups will be available on nike.com and at select retailers beginning February 15. Source: Nike’s 2018 NBA All-Star Line Up The All Star Releases from Nike are here with a full description for each pair. The info from Nike is detailed. adidas didn’t give a full description via…
