Source: Under Armour Just Signed A$AP Rocky It seems that Rihanna, Yeezy and Pharrell are driving brands towards music influencers. Actually, let me be honest. This started with Converse and punk music. The Chuck Taylor is synonymous with Rock and Roll. The shoe has stood the test of time and remains one of the most…
I’ve been asking for more video content from Under Armour. Like the recent Infiniti video featuring Steph Curry, Under Armour allows Champs to do the heavy lifting to profile UA. My immediate question is who paid for this promo? The video is not cross platform. It does not appear on UA’s website, but it…
Stephens, 24 and ranked 83rd, won her first Grand Slam championship with a 6-3, 6-0 victory against Keys, her American contemporary. Peter Foley/European Pressphoto Agency Source: Sloane Stephens Beats Madison Keys to Claim U.S. Open Title After every sporting event, however niche it may seem, I find myself writing the same post about the speed of…
It’s Saturday morning September 2nd and I’m browsing the web for stories on the sneaker industry. I’m also driving Lyft so my time is fractured. When a client pops up on the app, I jump in the car and go pick them up. What tends to happen is I find some great source information to…
Mayweather wore down McGregor, a mixed-martial arts star making his debut as a professional boxer, in the early rounds to set up a punishing end. (pic Steve Marcus Reuters) Source: Mayweather, a Defensive Mastermind, Beats McGregor With His Fists The New York Times gives a description of the sweet science utilized in Mayweather beating McGregor….
I keep rehashing the fact that when Under Armour’s downward spiral began last year at the end of the 3rd Quarter, Insider Ties: Under Armour Third Quarter Growth Of 22% – Bait and Switch? That one of the things UA would do to offset their poor performance would be marketing. Plank said that the…
Source: http://investor.underarmour.com/releasedetail.cfm?ReleaseID=1035246 Under Armour Conference Call this Morning: http://investor.underarmour.com/eventdetail.cfm?eventid=183715 With over 200 Layoffs on the horizon, similar to Nike in the recent months, Under Armour can’t carry the weight of this setback. The company has been the orchestrator of its own problems. I wrote these articles in the past year: Why “Under Armour Sprinting Past Its Footwear…
Right now Nike is making the strongest push into Asia. Kyrie has just kicked off his tour of Asia and Cristiano Ronaldo is currently touring there for the first time. During Nike’s last quarterly conference call, their greatest growth was in the international market. NIKE, Inc. Reports Fiscal 2017 4th Q and Full Year Results…
The battle for a better bra is heading to court. (pic via Baltimore Sun) Source: Lululemon sues Under Armour over $52 bra – Baltimore Sun After launching what I think is one of the best campaigns from UA in the last few years, the brand gets hit for infringement over it’s sport bra. Lululemon, the…
The Unlike Any campaign is UA’s first visual and auditory masterpiece. Source: Misty Copeland | Under Armour | US Maybe it’s the MFA in me, or my complete admiration of Saul Williams that has made me a believer in this campaign by Under Armour. Maybe it’s a bit of both. Over the last year I’ve…
Shop Under Armour for all your sports and active wear needs at Amazon.com. Under Armour delivers the best in sports apparel, accessories, shoes and activewear. Eligible for Free Shipping and Free Returns. Source: Under Armour at Amazon.com Under Armour was one of the first major brands to create a Brand Registry on Amazon to help…
Under Armour Announces Second Quarter 2017 Earnings And Conference Call Date Source: Under Armour Announces Second Quarter 2017 Earnings And Conference Call Date When last we approached the UA Conference Call I had several predictions and the results aligned with what I stated. Under Armour Announces First Quarter 2017 Earnings And Conference Call Date If…
It seems Under Armour ($UAA) in the last year has made it routine that right before a quarterly report they make an addition to the top tier of their company. Traditionally any shake up or addition is a move to inspire confidence in a brand. Adding a former executive of VF Corp and Aldo appears…
New changes at Nike include a 2% cut to its global workforce. Meanwhile, one analyst says stores are “likely canceling” Under Armour product orders. Source: Nike To Shrink Workforce As Stores Seen ‘Canceling’ Under Armour | Stock News & Stock Market Analysis – IBD As information broke this morning on layoffs looming at Nike, Elaine…
Shop Under Armour Steph Curry Collection FREE SHIPPING available in US Source: Steph Curry Collection If I posted the number of articles here where I discuss how Under Armour has failed to generate any interest in their best and most marketable athlete, we would never get to this post. I’m dropping the last article here which…
Source: Icon Customization and Customer Service, those two things are important in the sportswear industry. As we moce towards a world where the buyers everyone is targeting are all getting more savvy and frugal, the customer experience is becoming paramount. The most important thing is how a brand is aligning itself with the values of the…
The 70,000-square-foot office is scheduled to open this summer. Under Armour leased the property in 2015. It’s since undergone significant renovations. Source: Under Armour office nears completion (Photos) – Portland Business Journal Under Armour has almost completed their setup in Portland making the city the official capital of athletic footwear. Use the source link to…
While this isn’t the best pic of the shoes, overall I think this is an upgrade over all of the previous models. It’s obviously a pair created for hoops. The other 5 releases (2.5 and Curry30) all were made for the court as well, but weren’t as high as this release which made a…
Source: Under Armour Announces The 2017 Tom Brady Asia Tour Powered By Under Armour (NYSE:UAA) Under Armour is preparing to send Tom Brady to tour Asia in their efforts to ramp up interest in their sleep therapy technology. The problem is the most important sport throughout Asia is basketball. While I thought that Steph…
Source: LinkedIn Top Companies 2017: Where the world wants to work now | Daniel Roth | Pulse | LinkedIn LinkedIn is one of the most efficient methods of connecting to the people in positions to potentially land you a job at one of the places on your “Dream List”. The social media site is unlike…
In back to back weeks Under Armour has been the brand behind two of the biggest boxing matches in the last few years. While boxing is a niche sport and many people have abandoned the sweet science for MMA and UFC, when you get fighters like Alvarez who beat Chavez Jr. last night and…
Shop Under Armour Baywatch FREE SHIPPING available in US Source: Baywatch A few weeks ago I stated that although The Rock Delta launch was successful that Under Armour missed a prime opportunity to further strengthen their branding and marketing. The Fate of the Furious dropped and UA had their superstar front and center. It was…
