Athletes may start a new form of resistance. Source: Activist athletes pose an ‘unprecedented’ threat to sponsor brands This morning Kevin Plank attempted another gesture towards the potential buyers of Under Armour gear, by running a full page explanation of the company’s position on his Trump comments. No one reads. I mean that in the…
The sportswear company on Sunday launched a campaign designed to bring attention to racial justice. The centerpiece is a short film featuring Nike endorsers. Source: Nike launches Equality Initiative with advertising splash – Portland Business Journal Matthew Kish just posted his article on this Nike Equality ad. Use the Source link above for a detailed…
Every week there is a new issue affecting the UA “House”. The interesting thing is the issues primarily stem from Kevin Plank being completely out of touch with the position of the endorsers of the brand and the stance that most people who wear or could potentially wear the clothing have about Trump’s political policies. A…
Stephen Curry responds to Under Amour CEO Kevin Plank speaking well of President Trump. Surprised, the Warriors star got an explanation directly from Plank and stands by the apparel company that ma… Source: Exclusive: Stephen Curry responds to Under Armour boss who supports Trump Mercury News affiliate reporter Marcus Thompson was able to get an…
There are a few things that reignite passion for a company in the US: margins and perception. Why perception? If a company looks incredible people invest. If a company is perceived to be making great strides and those moves they are making are tied into an athlete during one of the most historical moments in…
Under Armour’s status as the golden child of athletic retail might be ending. Source: Under Armour shares fall on earnings – Business Insider Take a moment to do a simple search on Under Armour on this site and you something you won’t see on any other sneaker sites: A bevy of analysis on the UA…
Source: Under Armour Reports Fourth Quarter and Full Year Results; Announces Outlook for 2017 There is so much information here to be considered that I will take the time to break down each section over the next few days. My overall assessment still remains that the Stock market overreacted to the announcement in October that…
Source: Trump Promises Business Leaders Major Border Tax, Rule Cuts – Bloomberg Matthew Kish and Matt Townsend have been tweeting all day about how the Trump administration’s decision to remove the US from the TPP will affect the Footwear and Apparel market. Kish reported, “TPP would have resulted in $1.1 billion increase in U.S. footwear…
I was about to write an analysis of the Curry 3 and how little Under Armour has done to generate content for the footwear. As I started to do my research, I realized that it’s not a Curry and Under Armour issue, it’s a marketing issue and performance footwear is caught in the web of…
Source: Under Armour Adds Pure Power To Its Athlete Roster With Superstar Leonard Fournette The LSU running back will is probably the most marketable of any of this years’ draft class entering the NFL combine. The signing fits Under Armour’s core which is football, but will this season move the needle for sportswear? The signing…
Source: adidas NEWS STREAM : adidas Unveils Arthur Ashe Tribute Collection For the last few years both Nike, Adidas and Under Armour have released shoes that bring to the attention of the sneaker world Black History. This year adidas will feature a tribute to tennis legend Arthur Ashe who was a staunch fighter for the…
Source: Under Armour, Inc. To Report Fourth Quarter 2016 Earnings and Webcast Conference Call With all of the news around the Curry 3, this 4th Quarter report will be vital in improving the confidence of shareholders and potential shareholders. While the call will take place on the 31st, it’s definitely something sneakerheads and business people will…
Under Armour is looking to fill the void in golf and is responding to Nike’s signing of Jason Day with the release of the Jordan Spieth One. Spieth is currently the second ranked player in the world and has carried the banner for Under Armour golf. The shoe, pictured above, has these features: Technical…
Source: TB12 | US When Under Armour said they were doubling down on tech, they really meant doubling down. The TB12 is a sleep system integrating tech, sportswear and research in improving an athlete’s sleep patterns. The program is currently being marketed using Misty Copeland and Tom Brady and features a set of UA branded…
The better a brand knows its customers, the more it can tailor its products and communication to create brand loyalty. Source: RackspaceVoice: Why Sports Apparel Brands Are Becoming Tech Companies For the record, all companies must become tech companies. My addition to the title of the article is about wearable tech. Nike has always been…
The maker of sports apparel continues to put out new styles in new categories, helping to drive the brand’s market share opportunity forward. Here’s how UA could blow right past previous sales goals. Source: How Under Armour Could Sprint Past Its Footwear Sales Goals — The Motley Fool Under Armour isn’t sprinting past anything anymore….
Source: UCLA’s Rise Is Coming At A Good Time For Under Armour (UAA) | Benzinga This article gives Under Armour credit for a couple of things written about on ARCH a while back: Insider Ties: Under Armour x UCLA? Business Talk: Mega Contracts With Colleges Start to Pinch Under Armour – WSJ In both of…
Day’s agreement with Nike covers footwear, apparel, headwear and gloves. He will first wear Nike this week at the Tournament of Champions in Kapalua, Hawaii. Source: Nike News – World No. 1 Jason Day Joins the Nike Family It’s been a while since the golfing world has had a full strength Tiger hitting the links….
Under Armour ‘s marketing relies on a mandate to “tell a great story” about its products and celebrity athletes to deepen the brand’s connection to the public. Source: Under Armour sharpens image of itself and city to attract talent – Baltimore Sun I give Under Armour a lot of grief about marketing and rightfully so,…
As December winds down expect to see an endless stream of data on Q4 2016. My analysis for Q4 will be based on the AHN Data and I will begin to gather that in the next week along with the Housakicks site and share my predictions on 2017 and where I see the major footwear…
Champions and Olympians dominate the list of 2016’s most marketable athletes, who almost all rate high on awareness and likability. (Photo by Elsa/Getty Images) Source: The 10 Most Marketable Athletes Of 2016 The top ranked athlete wears what brand? Before you click through I challenge you to write your top 5 athletes down just to see…
Source: Under Armour Doubles-Down on Connected Footwear; Unveils New Line of UA Record™ Equipped Running In an attempt to maximize the extensive data and tech the brand has acquired Under Armour is finally entering the miAdidas, Nike+ category of interactive fitness footwear. Personally footwear data is a bit played to me, but I think those…
