Reebok has in its pocket a shoe that I consider in many ways just as important to sneaker culture as the Jordan 11. While the Concord made probably every end of the year list, it didn’t make mine although it is the biggest shoe released in 2018. Why would I keep the Concord off and put a Reebok Question on? Because Reebok took care of the customers on this drop. From the box to the added features of the shoe the brand delivered a dope sneaker. The problem is they followed it up with a similarly themed Mint Question and the absurd Camron Question. Reebok doesn’t really do a lot of developed marketing around AI and although they made a legacy model, it simply didn’t resonate. As respected as AI is most of his catalog isn’t really that great, but the Question remains one of the most beautifully designed shoes and when you package a shoe with this much thought you earn the right to make the top 20 shoes released.
Return to Top 20 Sneakers of 2018
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