No.One is a company that appears to pride itself on a less is more level of information. This year the brand removed all information from social media and relaunched with a countdown. The countdown refreshes each time the Bespoke design crew out of Los Angeles makes another batch of handmade footwear. Now with handmade footwear the cost is always going to be prohibitive for the casual footwear person. This is probably why the brand prefers to utilize a very minimalist approach to releasing shoes and delivering information. While I would typically say this hurts the brand, it doesn’t. There is a considerable amount of cache in being in the know. This shoe has landed on the list based strictly on materials and the decision to treat a premium nubuck with 3M. Take the time look up the company. If you’ve got some expendable cash and you want to wear something you won’t see everyone you know wearing dig into No.One. They are never sold out.