photo of the ARCH Allen Merlot by Know Definition https://knowdefinition.com/ The picture above is of one of my shoes I designed and sold. The shoe was named The Allen. I released it in 2012. I sold out of them although they were poorly constructed. I didn’t stick with this shoe for long. At the time…
Source: MilesforPizza Before you get too excited the location for the free pizza is in Williamsburg in NYC and the campaign is in support of the NYC Marathon, so in the words of a famous New Yorker, “No pizza for you,” outside of the City… Actually this isn’t true. If you plan on traveling to…
As part of the It’s A Man’s World campaign with Reebok Classic, Allen-Lord talks about the women making an impact on the ground, the need for inclusivity, and the inspiration behind her shoe design. Source: Jazerai Allen-Lord Is Here To Disrupt Things When Reebok gets it wrong I give them the business. Why? I operate…
Source: REEBOK DROPS LIMITED EDITION CLUB C THROUGH FIRST-OF-ITS-KIND SKILL VIA AMAZON AND GOOGLE HOME When Reebok ‘nails’ it, they do a great job. I’m in the process of writing about the “It’s A Woman’s World” campaign by the brand that targets women where they are and features impactful influencers as opposed to reps who…
The three packs, each working with the Chuck 70, launch July 20 in limited quantities. Source: Converse, Joshua Vides and Chinatown Market ComplexCon Chuck 70 Official Images That title is confusing I’m sure, but so is the fact that at least once a year, sometimes twice or three times a year, I get confused because…
NBA star Shaquille O’Neal is nostalgic for Reebok’s heyday in the ’90s, when he had an endorsement deal with the brand. “I want to bring them back,” he says. Photo by Lisa Lake/Getty Images for Reebok Source: Shaquille O’Neal says he wants to buy Reebok It’s not exactly Shaq alone as he wouldn’t have the…
Dylan Dittrich works in the world of finance, and has rigorously focused on investment management and research. While loafers and oxfords are the requisite footwear in his field, he is utterly fascinated by sneakers, owing not only to the fresh kicks, but also the economic, financial, and competitive forces shaping the sneaker economy. After releasing…
Source: Reebok Online Shop | Reebok US I could have started this post with a discussion on the fact that Nike has updated their CMS and they are actively recruiting a tech to work on the backend of their sites as the Nike platform looks and functions like a WordPress site that has countless metatags…
Shop at Vans.com for Shoes, Clothing & Accessories. Browse Men’s, Women’s, Kids & Infant Styles. Get Free Shipping & Free Returns 24/7! Source: Vans® | Official Site | Free Shipping & Returns When VF Corp acquired Vans the company was an afterthought. Since it’s acquisition however it has grown, “From just over $300 million in…
The #UAForge96 is back, releasing across three colorways on Feb. 8. Check out the lookbook featuring local creatives from Baltimore and captured by UA Teammate and heralded photographer, Devin Allen: https://undrarmr.co/2Bp0dX1 Source: UA Forge 96 returns for Season II I don’t know who or what has happened at Under Armour in the last few months,…
Adidas said Wednesday it will buy shoemaker Reebok for $3.8 billion, giving the company about 20 percent of the U.S. market and the potential to better challenge leader Nike Inc. on its home turf. Source: Sportswear maker Adidas to buy Reebok When adidas finalized the acquisition of Reebok in 2006 for around 4 Billion dollars,…
Last year Saucony dominated my Top 40 list with shoes like the Bricks, Ramen, and Chocolate Pack. This shoe cracked my top 20, but it was more of the story behind the project and a sentimental choice as I really wanted Saucony to deliver on another year of amazing lifestyle options. Instead Saucony released a…
Visit the post for more. Source: _Shop Men 7 Days No Nike is not a shot at the Swoosh. After Nike’s latest quarterly report it’s clear the company has command of the entire sneaker industry. What is also evident is the brand is intent on dominating the news cycle on sneaker sites via the constant stream…
The UA Valsetz, one of most trusted tactical boots for the streets and men & women in uniform across the world, has been reimagined across two colorways releasing today. @UASportyle #Pioneer @chinobraxton is the face of the exclusive retail release with @DTLRVILLA. Lookbook photographed by award-winning #Baltimore photographer, @byDVNLLN Source: UA Valsetz Latest Release with…
In my recent ebook I explained why Nike has unlimited potential and how they are correctly utilizing long-form content: Nike’s Consumer Direct Offense, Amazon & StockX: The Disruption of Sneaker Retail This morning Nike launched a video for the most coveted sneaker in the culture, the Concord 11. The shoe won’t have any trouble selling…
Updated 11/17/2018 Follow Up with Insider Ties Episode 128: adidas and Finish Line are Failing Each Other In this episode I take a quick dive to follow up on a post I wrote a few weeks ago about the “In Pursuit Of” adidas x Finish Line exclusive campaign. Nike and Foot Locker work in…
Source: ASICSTIGER x Disney | ASICS Tiger United States https://www.vans.com/shop/disney-and-vans https://www.newbalance.com/minnie-collection/ Alright, I understand that Disney is thoroughly integrated into the landscape of Americana. I also realize that Disney is powerful enough to control the television, film and sports landscape in a way that has allowed the brand to even move into the streaming category….
My new book is now available in both Paperback and Kindle. Here is the link for Paperback: https://amzn.to/2XafN24 Give it a look if you like ebooks: https://amzn.to/2X97PGA Source: In 2017 Nike held an Investor’s Day. That event changed the way the sneaker business operated with an official introduction to a strategy that I had…
You can’t even think about the ‘90s and sneakers without Shaquille O’Neal and Reebok coming to mind. Source: A ‘90s Collection from Shaq’s Closet is Up for Grabs—And You Could Win It! My position on influencers is clearly stated on the site often, but although I may find the influencer Jay Versace slightly irritating (he’s not…
Influencer marketing, I’ve discussed it continuously on this site in regard to entertainers, athletes and social media influencers working with sneaker companies. Brands take enormous chances in aligning themselves with influencers in the hope that someone can help them reach their target audience. Often those chances culminate in very little interaction and engagement, but because…
Source: SYDNEY MCLAUGHLIN SIGNS WITH TEAM NEW BALANCE In a dope presentation of support on Broadway, NB displayed their latest addition to the family. McLaughlin joins New Balance after a stellar freshman year at University of Kentucky, where she won the 2018 NCAA Outdoor 400m hurdles title, set a world junior record over 400m indoors…
Before she started power lifting, Shannon Kim Wagner had no idea what it would do for her. “I struggled most of my life with an eating disorder, abuse, and some form of body dysmorphia,” she says. Source: Shannon Kim Wagner is Empowering Women to See Their Potential Through Powerlifting The picture above of Shannon Kim…
