Before she started power lifting, Shannon Kim Wagner had no idea what it would do for her. “I struggled most of my life with an eating disorder, abuse, and some form of body dysmorphia,” she says. Source: Shannon Kim Wagner is Empowering Women to See Their Potential Through Powerlifting The picture above of Shannon Kim…
Project + Exec is a new series where I’ve decided to seek out footwear executives who are minorities (Black, Latino, Indian, Native American, Asian men and women) who are doing some dope work, but are being overlooked by the larger media outlets. It’s my small part. I really hope you look more into the brands…
If you type the words “classic wardrobe” into your browser, chances are that hundreds of articles will pop up telling you exactly what you need to build a foolproof collection of clothing. Source: 5 Simple Ways To Make A White Tee Shirt Look Incredibly Stylish When Reebok signed Victoria Beckham, I thought it was a…
photo via Kith.com The rise and fall of the G-Unit and S. Carter footwear from Reebok is an interesting approach to the current discussion on sponsorship and influencer marketing. In the early 2000’s before the Jordan Retro trend even began, Reebok still had some sway in the public eye. They had AI, MJ was a…
Pop quiz: What makes you feel unstoppable? Maybe it’s time with your family, getting a good night’s sleep, or yes, even a tough workout. pic features Nathalie Emmanuel Source: Let The Wisdom From These 10 Game-Changing Women Inspire Your Whole Week (And Life) Those of us who have been captivated by seasons of television…
There are a lot of reasons to be inspired by Victoria Beckham—she was the member of a record-shattering girl band in the ‘90s, she’s an incredible fashion designer, her wit is unmatched on social media, and oh yeah, her family is pretty much #goals. Source: Victoria Beckham Is Inspired By The ‘90s (And Shaq!) For…
It has its own spin, yoga, and dance studios, plus a boxing ring. Source: Peek Inside Reebok’s New Global Headquarters in the Seaport The new headquarters in Seaport takes on the challenge of revitalizing Reebok into a brand that can be what Reebok was in the 80s when the brand pushed Nike to the edge…
Artist Felipe Pantone has an undeniable passion for his work. This intensity can be felt as he speaks and can be seen in his art, even though he remains hidden. Source: Artist Remains Hidden so His Art Can be Seen The Question no longer sells. My favorite Reebok of all time sits when it releases…
Originally posted on Housakicks I don’t know who gives some of these brands these feeble ideas for ad campaigns. I was looking at the updated version of the Hanon Reebok Workout Belly’s Gonna Get Ya ad campaign, and although I knew what the message was behind the ad, I didn’t quite understand the message. Basically the campaign…
Around the world there are people whose fearless self-expression and nonconformist attitudes turn heads and set trends. They’re style pioneers, making a statement with their fashion, their art and their words. They are classics. Source: All-Star Line Up Challenges You to Be YOU A strategic alliance can take a mediocre product and give it immediate…
.@Reebok & @VictoriaBeckham to design collections that encourage women to be the best versions of themselves Source: Reebok x Victoria Beckham – Fitness.reebok.com It’s been a long time since the Spice Girls roamed the streets yelling “Tell Me What ya Want!” Posh Spice is generally known as the woman who nabbed footballer David Beckham. To…
Source: Reebok News Stream : REEBOK OPENS GLOBAL FLAGSHIP STORE AT NEW BOSTON HQ Building on the promise of the a better customer experience discussed by adidas NA Pres. Mark King, the Reebok store will be the home to an in store customization process for customers. Personalized shopping is the means by which every brand…
I continue to prove my point in discussing marketing as it relates to influencers. When I wrote an article about Saucony recently in regard to their Saucony Originators Only campaign where 10 prominent social media personalities were given a chance to design a limited release pair of kicks by Saucony, I said that it makes…
Source: Reebok News Stream : Reebok Creates Revolutionary Space Boot for Astronauts Honestly, if it isn’t SpaceX I hardly even check for NASA or anything space related from the US. That may be the entrepreneur in me, or I’m just getting old and I am not as fascinated by space travel as I was as…
Source: Reebok News Stream : Reebok Floatride Run Named “Best Debut” In Runner’s World 2017 Summer Shoe Guide I joked about the name when I initially saw the Floatride, but after reading more about the materials and construction I said that the Floatride might be one of the best shoes to drop from Reebok. Feel…
Marketing has to be more subversive and less direct. Marketing has to occur where the people are already or where they are going to be. This is why television is having a difficult time with navigating the digital arena where brands are no longer willing to pay for ads that run during television shows that…
Reebok and Artists for Humanity are empowering youth through creativity and innovation. Reebok has partnered with Boston-based Artists for Humanity (AFH), a pioneering program that enables social change for under-resourced youth. The aim of the partnership is to break down barriers for four young adults by providing paid creative work, affording them the opportunity…
Source: Reebok News Stream : Feel the Floatride The Floatride is 150.00 dollars. It is by far the most expensive release from Reebok in the last few years. I haven’t had a chance to see the shoe in person, so I can’t speak on whether it fits the bill of performance footwear and actually serves…
Source: Reebok News Stream : Reebok “Growing” Plant-Based Footwear Reebok is making sure to remain as relevant as they have been in the past 20 years. They are doing so with movements that are community based in fitness and they are making sure to endear themselves to the next generation by generating an awesome program…
In an artistic exploration of design, the traditional trainer is deconstructed and reimagined with all boundaries removed. What results is the extraordinary creation of the GEL-KAYANO® TRAINER Reflective Knit Low. A stretch knit upper surrounds the foot in a custom, sock-like fit while a moulded TPU caged overlay stabilizes the structure of the low silhouette….
Source: Reebok ZOKU RUNNER | Sneakersnstuff Blog (photos from sneakersnstuff blog) Reebok has entered the modernized retro runner market with the new Reebok Zoku. Now, it’s obvious Reebok is benefitting from adidas Primeknit, but what they aren’t doing is using a better name for marketing purposes. For some reason I hear Zoku and I immediately here…
Source: Reebok News Stream : Teyana Taylor Steps Forward with Reebok Classic Okay after “Fade” I don’t know one dude who isn’t checking for anything Teyana Taylor. I mean, personally, I don’t know if I could have been Iman Shumpert. The video was damn near soft… Nevermind. Reebok is doing some interesting branding here. Interestingly…
