Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

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Nike Strength, Nike App and Nike on Netflix Form a Triangle of Fitness and Engagement

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Home gym equipment for all athletes. Dumbbells, Kettlebells, Barbells & Plates, Benches & Racks, Apparel & Hats. Proven and tested by championship athletes. Source: Nike Strength I spend an inordinate amount of time analyzing Nike. I criticize and bemoan the ridiculous number of sneakers the brand produces, and I make statements about their inability to…

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Why did Under Armour Make HBCU TSU’s Homecoming Uniforms when they are Nike Sponsored?

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I understand licensing, but this seems peculiar. Under Armour and Tennessee State University recently celebrated the design of the football team’s homecoming uniforms. I thought this was a cool moment until I got a call from my creative director mentee Swish Griffin (https://stepbackswish.com) who wanted to attend the Nike Yardrunners Event. On short notice I…

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The WMNS Air Jordan 1 MM High FB9891-100 White/Pure Platinum-Sail is a beautiful sneaker

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#sneakerunboxing https://stockx.pvxt.net/JzQMd7 Jordan Brand created the MM (Method of Make) 1 as an ode to the craftsmanship possible with the retro silhouette. Using softer, luxury materials the shoe feels buttery soft with exaggerated features highlighting the layers of each panel of the classic sneaker. The MM rings up at a lower price than the OG…

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Overvaluation Dimmed $BIRK but Birkenstock / Tekla Shows How Long the Road Can Be

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Birkenstock / Tekla – A limited collection of footwear and sleepwear, inspired by the dream-like states that feed creativity. Comprising elevated takes on Birkenstock’s iconic silhouettes and Tekla’s classic designs, all crafted in subtle and saturated colourways. Source: Birkenstock / Tekla The extreme valuation of Birkenstock dampened what should have been a celebrated IPO. I…

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