Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

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New Model from O.T.A. The Sansaho Continues to Recycle Tires into Beautifully Crafted Sneaker Outsoles

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‎O.T.A Paris is an eco-responsible and sustainable unisex sneaker brand, using recycled tire for the sole. 1 recycled tire for 3 pairs produced. Formerly OTH Paris‎ Source: SANSAHO I like O.T.A. for one reason. The company utilizes real, recycled tires for their outsoles. I think it’s one of the coolest ways to reclaim items that…

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While eBay Adjusts to Combat StockX, Nike’s Circularity is an Additional Threat

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Nike gives you plenty of opportunities to help fight climate change through your shopping choices. Source: How Nike Helps You Help the Planet There isn’t any secret that resale is getting more difficult to do. The Golden Goose isn’t done laying eggs, but the multitude of issues potential resellers face in a post-Covid environment are…

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How Sneakers Ruined My Life by @Trentoutloud | The First Real Inside Look at How the Nike and adidas DTC Strategies Hit Small Retail

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Source: https://amzn.to/3CCRPSo In my book Nike’s Consumer Direct Offense, Amazon and StockX: The Disruption of Sneaker Retail, I recounted the story of a small chain in Mississippi that eventually sold to Jimmy Jazz. I explained how Nike’s CDO, now CDA, wasn’t something that was incidental. I recently talked about another small chain in this post:…

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As Sneaker Culture Looks for adidas x Fear of God, Alasdhair Willis Becomes adidas’ Chief Creative Officer 

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Today, adidas announces the appointment of Alasdhair Willis to Chief Creative Officer. The Chief Creative Officer is the lead within the adidas design community Source: Alasdhair Willis to Shape Future of adidas as Chief Creative Officer In December 2020 adidas set the sneaker culture and fashion world on fire with the announcement that they were…

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HOKA Captures My Attention with their Support of Black Women 

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Above is Rachel Cargle entrepreneur, author and philanthropic innovator. The Founder and CEO of The Loveland Group – an umbrella company which houses a collection of social ventures – The Great Unlearn – a self-paced, donation based learning community, The Great Unlearn for Young Learners – an online learning space for young folks launching in 2022, and Elizabeth’s bookshop…

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