Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

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An End of the Year Sneaker Celebration: Gov. Whitmer Signs Bill into Law Re-Establishing Michigan’s First HBCU | PENSOLE Levels Up

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While we’ve been writing our sneaker lists and checking them twice, the Governor of Detroit knew who was nice and worthy of a year end bill being signed into law. Unlike Schoolhouse Rock, where a bill has to become a law, there isn’t any head hanging of the bill sitting on the government steps here. …

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Housakicks, TradeBlock and Sole Retriever: Three Sites and Apps Positively Commoditizing Sneaker Community

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Housakicks covers a variety of topics i.e quick sneaker reviews, release reports & projection articles to help the reader in their buying decision. Picture: Housakicks After writing my post on sneaker raffles, I was reminded that there are sites available to assist the Everyday Sneakerhead missing out on a lot of sneaker releases: The Digital…

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The Digital Sneaker Raffle is a Necessity In a Sneaker Culture Devoid of Discovery

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Picture via Release Calendar at Foot Locker. The unintentional changes from raffling aren’t immediately noticeable and probably are overlooked by those who aren’t participating in the digital aspect of sneaker shopping. To better consider these changes, a breakdown has to happen. There are a variety of customers who visit sneaker stores. There are also a…

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As Brands Dive Into the CO2 Producing NFT Marketplace, On-Running Converts Carbon Emissions into Running Shoes

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Announcing CleanCloud™ – a new high-performance foam for running shoes, created using carbon emissions as a raw material. Source: Turning carbon emissions into running shoes CleanCloud™ is the next big step on our journey towards decoupling On’s growth from our carbon emissions. It follows the introduction of Cyclon, which offers fully recyclable performance running products via…

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Reebok Collective & Justin Mensinger Launch an Upcycled “Pieces of Us” COLLECTION Focused on Mental Health

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  Source: THE REEBOK COLLECTIVE COLLABORATES WITH UPCYCLER JUSTIN MENSINGER TO LAUNCH A MEANINGFUL MENTAL HEALTH INITIATIVE, “PIECES OF US” CAPSULE COLLECTION Upcycled Fashion takes a considerable amount of talent and effort to create. Upcycling provides a unique opportunity to purchase clothing that could have ended up in a landfill because the owner got a…

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adidas Enters the Metaverse and Kicks Off a Race to Erase their Amazing Work on Sustainability with an Ironic Video

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TODAY, WE ARE MARKING OUR INTENT FOR WEB3 WITH INTO THE METAVERSE: AN EXCLUSIVE NFT DROP OF DIGITAL AND PHYSICAL PRODUCTS. Erika Wykes-Sneyd – VP of Brand Communications, adidas Originals: Source: INTO THE METAVERSE: HOW WE GOT HERE AND WHERE WE ARE HEADED Unfortunately, the prices for NFTs aren’t the only thing that’s huge: They…

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Under Armour Scores its First True Sports Moment as Stephen Curry Breaks Ray Allen’s All-Time 3-Point Record

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Records are made to be broken. Source: Stephen Curry Breaks Ray Allen’s All-Time 3-Point Record Name a sports moment tied to Nike and Michael Jordan. Name a sports moment tied to adidas. Name a sports moment tied to Under Armour. Now I’m sure Nike was easy. Jordan’s shot over Ehlo. Jordan’s double-nickel in the Garden….

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