The leading creators of virtual sneakers, collectibles and experiences, born in the metaverse, join the NIKE, Inc. family Source: NIKE, Inc. Acquires RTFKT I initially discovered RTFKT in February of this year while researching Beeple’s success with NFTs. I did a video requesting questions to present to the founder of the site SneakerCred, Cash Patterson….
Source: Shoe Palace | Shoes, Clothing, & Gear from Elite Brands Shoe Palace is a West Coast retailer. There aren’t any stores in my region, but with the reach of digital, brick and mortar stores are no longer catering only to where they are located. Digital can give chains the ability to reach potential consumers…
Just eight months after the breakthrough concept was introduced, we are announcing the commercial launch of FUTURECRAFT.FOOTPRINT. Taking our brands’ collaborative concept shoe from moonshot project t Source: SCALING UP COLLABORATION TO LEAVE A LASTING FOOTPRINT ON THE SPORTSWEAR INDUSTRY WITH ALLBIRDS When adidas partnered with Allbirds to develop a more carbon neutral running shoe,…
When The Last Dance dropped in 2020, Jordan sat back with his cigar and dad jeans, with an unknown Jordan 1 on his feet. This wasn’t the traditional 1 with the amazing color blocking in the Bulls colorway. It was a shoe that looked as if it belonged on a tennis court. The all-black model…
The limited-edition Air Jordan VIII (UofO PE) designed by Tinker Hatfield Only 100 pairs available via DropX auction. 12/13 at 12pm ET. Since StockX introduced their IPO concept for brands to release limited edition items, I’ve stated that it was an excellent business strategy that was a perfectly dangerous tactic which would expedite DTC for…
Source: Know Better, Do Better with Let’s Do Better Notre Shop is one of the few retailers with a grasp on content creation beyond the product they carry on their site. The Chicago based retailer utilizes an elegantly simple layout to present the brands they sell. Interspersed into the visual e-merchandising is their news and…
Source: ASICS Global – The Official Corporate Website for ASICS and Its Affiliates I have a long history of being both too soon and underfunded. Either situation can kill you and often those two issues can take out business ideas that would align perfect with another product when the time is right. The thing is,…
Source: The Blank Canvas Program York Athletics isn’t as popular as the big three brands in the sneaker industry. The company caters to fighters, a niche market of boxers and MMA athletes at all levels. I recently wrote a post on the gym Beautifully Savage to show how connected to their community the brand is:…
Visit: https://www.beckettsimonon.com/ Song playing in the video: Vince Allen https://www.youtube.com/watch?v=I4TUGs8ctqw I picked up a pair of Beckett Simonon sneakers a week ago. The sneakers are handmade in South America, and feature water repellent suede upper and gum outsoles. They are leather lined and have waxed laces. The style is right up my alley. I wore…
Bellroy is a company that doesn’t require a description. The company crafts some of the most beautiful leather goods on the market. Although every time I see the owl, I think of Drake’s OVO, the brand stands at the corner of innovation and carry goods and accessories. This is a sneaker industry site however, and…
The Ja Morant era in Memphis began immediately after the long-term stint of the Grit and Grind Grizzlies. This is unlike most professional sports teams. Typically, when an NBA team loses the core of a successful group, that team enters the lottery over extended seasons. In Philly, it was called The Process. In Sacramento, it’s…
Sneaker Impact collects new and gently used sneakers – that might otherwise end up in landfills – to support families in developing countries. https://sneakerimpact.com/product/recycle/ A lot of the people I know care very little about where their sneakers end up after they have sat in the closet for months and years because we’ve copped a…
Source: Zen Running Club ZR 01 Snow White / Cool Grey / Cantaloupe 1. Zen Running Club is a startup that took a huge swing with their first shoe. Using a similar construction to the number 2 shoe on this list, the addition of a flywire styled lacing system added to the knit upper, and…
Shoe: ZR 01 Zen Running Club Asphalt and Zen Yellow My weight: 240lbs Height: 6-2 Shoe size: 13 Fit: True to size Discussion: For a bigger guy, knit construction shoes are never that great to run in. They tend to be sloppy and they compress under each footfall. 240lbs is a lot of weight to…
A few years ago, I developed the concept NICHE-OUT MARKETING & E.N.D.E.A.R.S© I reached out to marketing teams to earn consults with brands. My goal was to change the method of storytelling and to highlight both designers and athletes instead of relying heavily on sneaker blogs that focused primarily on the end result, product. E.N.D.E.A.R.S….
Below is the Wine Down, a show that follows each episode of HBO’s hit series “Insecure”. I’m using the episode of the Wine Down as a placeholder for the actual episode because I don’t want to utilize clips from YouTube channels pulling footage from the show. Which has absolutely nothing to do with this post….
Source: NEW BALANCE HOOPS UNVEILS COLLABORATION WITH CEO AND AGENT RICH PAUL It’s taking everything in me from saying, ‘Adele’s boyfriend is dropping a dope ass collab with New Balance…’ There, I said it, lol. Seriously, the New Balance and Rich Paul collab is, in my opinion, not just a nod to sneaker culture. It’s…
With top-selling sneakers, a successful IPO and ground-breaking sustainable innovations, the athletic brand is riding high. Source: How On Won on All Fronts to Become the 2021 Brand of the Year On Running’s success has primarily been a benefit of controlled distribution to a market that loves the product. An IPO generates a completely different…
UNLESS Collective starts with the end in mind. Everything we make harmlessly decomposes when you are done with it. “Everything” means everything…. Source: Eric Liedtke on LinkedIn: #knowwhatyouwear #plantbased #zeroplastic | 22 comments Sneaker Media, the various websites who control the dialogue around sneaker culture care more about the product than what goes into the…
At 1:18 and 1:23 of this discussion by CNBC, two of the most important statements were made and overlooked. Those statements had graphics: 14% More items out of stock Prices up an average of 25% While I only operate in one segment of the marketplace, sneakers, what is happening on the Seller Central side of…
ABG has signed a long-term strategic partnership with SPARC Group to become the core licensee and operating partner for Reebok in the U.S. SPARC will also serve as the global hub for the newly created Reebok Design Group. Source: ABG Announces SPARC Will Take on Operations for Reebok in the US — ABG NEWSROOM Genesco,…
New Balance YOU WILL NO LONGER EARN NB POINTS AFTER DECEMBER 15, 2021. YOU WILL NO LONGER BE ABLE TO REDEEM NB POINTS FOR A REWARD AFTER DECEMBER 15, 2021. ALL REWARDS ISSUED ON OR BEFORE DECEMBER 15, 2021 WILL EXPIRE DECEMBER 21, 2021. The My New Balance Rewards Program is being phased out. There…
