Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

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Reebok Collective & Justin Mensinger Launch an Upcycled “Pieces of Us” COLLECTION Focused on Mental Health

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  Source: THE REEBOK COLLECTIVE COLLABORATES WITH UPCYCLER JUSTIN MENSINGER TO LAUNCH A MEANINGFUL MENTAL HEALTH INITIATIVE, “PIECES OF US” CAPSULE COLLECTION Upcycled Fashion takes a considerable amount of talent and effort to create. Upcycling provides a unique opportunity to purchase clothing that could have ended up in a landfill because the owner got a…

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adidas Enters the Metaverse and Kicks Off a Race to Erase their Amazing Work on Sustainability with an Ironic Video

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TODAY, WE ARE MARKING OUR INTENT FOR WEB3 WITH INTO THE METAVERSE: AN EXCLUSIVE NFT DROP OF DIGITAL AND PHYSICAL PRODUCTS. Erika Wykes-Sneyd – VP of Brand Communications, adidas Originals: Source: INTO THE METAVERSE: HOW WE GOT HERE AND WHERE WE ARE HEADED Unfortunately, the prices for NFTs aren’t the only thing that’s huge: They…

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Under Armour Scores its First True Sports Moment as Stephen Curry Breaks Ray Allen’s All-Time 3-Point Record

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Records are made to be broken. Source: Stephen Curry Breaks Ray Allen’s All-Time 3-Point Record Name a sports moment tied to Nike and Michael Jordan. Name a sports moment tied to adidas. Name a sports moment tied to Under Armour. Now I’m sure Nike was easy. Jordan’s shot over Ehlo. Jordan’s double-nickel in the Garden….

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On December 15th the Allbirds x adidas Futurecraft.Footprint First Release Will be Available

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Just eight months after the breakthrough concept was introduced, we are announcing the commercial launch of FUTURECRAFT.FOOTPRINT. Taking our brands’ collaborative concept shoe from moonshot project t Source: SCALING UP COLLABORATION TO LEAVE A LASTING FOOTPRINT ON THE SPORTSWEAR INDUSTRY WITH ALLBIRDS When adidas partnered with Allbirds to develop a more carbon neutral running shoe,…

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DropX x University of Oregon Air Jordan 8 PE: NIL, IPO, DropX and the Evolution of Retail

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The limited-edition Air Jordan VIII (UofO PE) designed by Tinker Hatfield Only 100 pairs available via DropX auction. 12/13 at 12pm ET. Since StockX introduced their IPO concept for brands to release limited edition items, I’ve stated that it was an excellent business strategy that was a perfectly dangerous tactic which would expedite DTC for…

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Beckett Simonon Geller Suede Navy/Gum | On-Foot, Promo Code and Giveaway

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Visit: https://www.beckettsimonon.com/ Song playing in the video: Vince Allen https://www.youtube.com/watch?v=I4TUGs8ctqw I picked up a pair of Beckett Simonon sneakers a week ago. The sneakers are handmade in South America, and feature water repellent suede upper and gum outsoles. They are leather lined and have waxed laces. The style is right up my alley. I wore…

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Sneaker Impact | A Small Step In the Circular Economy for Your Used Kicks

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Sneaker Impact collects new and gently used sneakers – that might otherwise end up in landfills – to support families in developing countries. https://sneakerimpact.com/product/recycle/ A lot of the people I know care very little about where their sneakers end up after they have sat in the closet for months and years because we’ve copped a…

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