Q4’s Quintin Williams is now a professor at his alma mater Savannah College of Art and Design. SCAD is helping to expand the opportunity for students looking to enter the sneaker design industry. I’ve covered Q and Q4 Sports here on the site: Q4 Sports Performance Basketball Shoes are “Born Ready” One of the coolest…
In 2018 Kyrie’s sneaker sales were declining. The Kyrie 1-3 were the best-selling Nike Basketball signature sneakers. Those models showed up in NPD data for top 10 sneakers sold, establishing Kyrie as a mainstream, general release success for the Swoosh. Even in my own data Kyrie’s sneakers from 1-3 garnered considerable above retail sales in…
Since last year when the Nike Zoom G.T. Cut was released, Nike Basketball has been slowing climbing back towards relevance. The design language of the Cut 1 was inspired by the Nike Kobe line, but when you dig a bit deeper you can find a reference in some hot sellers for Jordan Brand and Nike…
Source: THE 2023 NEW BALANCE NATIONALS INDOOR CHAMPIONSHIP WILL BE HELD AT THE BRAND’S BOSTON CAMPUS Track and Field remains the sport able to cater to groups of all ages, and as the digital landscape shifts providing distance, sprint and jump events on demand, viewership is increasing participation in activities by the everyday fan. There…
Clearance Outlet Deals & Discounts. Nike.com Visit your local Nike Factory Store from October 6th to October 12th and get up to 60% off when you pick up footwear, athletic apparel, and more. Save the date and don’t miss this special offer.
Source: NEW BALANCE UNVEILS THE NEW TWO WXY V3 HIGH PERFORMANCE BASKETBALL SHOE TWO WXY V3, the third iteration remains under the FuelCell platform and is packed with design and tech built for the position-less player. The first colorway of the TWO WXY v3, called Cerebral, will be available at New Balance retail stores, www.newbalance.com and select retailers…
Whether you consider yourself a sneakerhead or you’re just looking for some fresh new kicks, David “Kari” Daniels, aka Sneaker Phetish, joined TVL to exlpain some things. Source: A lesson on sneaker culture It used to be that athletes drove sneaker culture. Entertainers are now equally as powerful, but as sneakers become enmeshed with pop…
https://arch-usa.com/how-the-supply-chain-contributed-to-800k-in-nike-product-being-stolen/ I recently reported on why the Supply Chain contributed to the theft of over 800,000 thousand dollars in Nike product. In that same post I discussed the problems of loss prevention for all companies and why storage yards across the country have been getting robbed. I followed that discussion with information on the Railroad…
The first two panels feature a group of amazing women discussing important issues for any person considering a career in the sneaker industry. The focus on Blackness and its effect on their relationships in the business is both insightful and thoughtful. Blacklights features Chereese Thornhill-Goldston – Director Design Education & Growth | S.E.E.D. adidas Ashley…
Run The Streets. Do You. Research and shop all the latest gear from the world of Fashion, Sport, and everywhere in between. Source: PUMA.com | Forever Faster. Puma is giving you a chance to shop their employee store online! Use the code BESTBUDS and get 40% off regular priced items and 30% off clearance until…
The premier event in the World Championships of the Diamond League remains the 100m dash. Shelly-Ann Fraser-Pryce led Nike endorsed athletes into battle with an amazing finish to a season where she only dropped one race to her Jamaican, Puma sponsored sister, Shericka Jackson. adidas sponsored Noah Lyles had a perfect season to become the…
adidas sponsored Noah Lyles takes home the Diamond League 200m trophy by smashing a record held by the once incomparable Usain Bolt. Bolt’s dominance has been a measuring stick for all sprinters and while he’s been retired for years, his shadow hangs over every event. The only thing capable of shining a light to remove…
PUMA Wins Gold by adding Mutaz Essa Barshim with Gianmarco Tamberi | Why the Niche is More Important Than Ever Less than a month ago I stated Puma pulled off an Avengers styled assembly of explosive athletes when they landed Mutaz Barshim, Abby Steiner and Elaine-Thompson-Herah. What I didn’t know was that Puma had also…
New campaign from Under Armour aims to help fuel self-confidence in youth athletes and provide new opportunities to forge their own path to greatness—no comparisons necessary Source: EMPOWERING THE NEXT GENERATION TO BE THE ATHLETE NO ONE SAW COMING Under Armour just made a commercial with the voice of the heavens. I have to imagine,…
Noah’s interview style is calming and not very invasive. He enables the person being interviewed to come to the answers organically. There isn’t any interruption when the conversation moves to a variety of places and that’s powerful. In this interview with Salehe, we get a 30-minute documentary on Bembury’s journey into footwear design. The…
With the upcoming Black Footwear Forum, I decided to check in on Timberland a VF Corp company, to see if the brand had remained true to their Announcement to Improve Racial Equity within the company: https://www.vfc.com/news/press-release/1750/vf-corporation-announces-new-programs-and-actions-to What I found is one of the best stories of the year in the sneaker industry. The company has…
YOUR JOURNEY TO BECOME A BLACKLIGHT BEGINS HERE Coming soon Pensole Lewis College of Business & Design is partnering with Carhartt to bring you an immersive hands-on class experience to teach aspiring designers the knowledge and skills they need to excel in the industry. Source: Class 1 – New Balance – Welcome to…
The following video from CBS Sunday Morning is about more than just Birkenstock’s CEO Oliver Reichert labeling Amazon as a monster, but that one section of the video speaks to a recent discussion I had about Allbirds and the fact that they are dealing with “private label” Le Mouton as an Allbirds alternative on Amazon….
Athletes have undoubtedly become less important in the promotion of footwear and apparel for brands. In my analysis, this has been because of the ease of dropping clothing onto entertainers active on social media and letting those musicians and social media stars use their platforms to sell the product. The problem is entertainers are a…
Nike (M)ove Like a Mother Global Program — NIKE, Inc. What to Know Nike is launching a global maternity training program through NTC, helping invite more pregnant and postpartum people back into sport. The comprehensive, 24-workout training program covers strength training, cardio, mobility and yoga throughout every stage of pregnancy. The program adds to a…
I couldn’t do justice to the coverage that HOKA shared on its own site for their sponsored athletes at the World Championships. While many of the events for their athletes were in the longer distances, it’s nice to see the smaller brands capture moments and highlight those events to share with fans of the brands….
Source: Team New Balance Athlete Sydney McLaughlin Shattered Her Own World Record in the Women’s 400m Hurdles at the 2022 World Championships One of the biggest issues in track and field is the lack of coverage by various news platforms. With NBC Sports owning the rights, the proprietary issues surrounding who and what can be…
