If there is one thing evident in the running world, when a trend happens, everything shifts. A few years ago the rage was neutral trainers and shoes built to move runners towards forefoot striking. Brands like Newton capitalized on this gaining considerable ground with their “lugs” technology. About ten years ago there was an…
Recently WearTesters launched a subscription program, https://weartesters.com/join/, and I questioned why a Complex site would need to do this. I used to browse the site a lot in the past, but lately I haven’t been checking in on the YouTube or the site. Not for any competitive reasons, I’ve just been extremely busy fleshing out…
Stripping away materials from the tooling and upper, the 34th Air Jordan signature shoe gives athletes only what they need to perform. Source: Air Jordan 34 Official Images and Release Date Brands don’t discuss their product or marketing segmentation. Those are internal discussions which take place between the sales team and the marketing teams. As…
Merchandising and marketing is no longer a retail aspect that takes place only in brick and mortar. When a store begins to analyze the strengths and weaknesses of a product or a brand, traditionally they had the help of the brand through wall art or displays. Kid’s Footlocker is in the unique position of…
Founded in Tokyo in 2006, White Mountaineering is the brand of Japanese designer Yosuke Aizawa. Taking the great outdoors as inspiration, Aizawa and his team use functional, high-performance textiles Source: adidas Originals x White Mountaineering FW19 Collection adidas has seen the empty space created by Outdoor companies and they have been building the Terrex line…
I usually make TSR about a company that I just discovered like Bloom Foam. The goal of the series is to introduce people like me, who don’t often speak about sustainability or eco-friendly products to consider buying smarter and better products. This episode is about an established brand in VF Corp’s “The North Face”….
ABOUT: Co-founded by LeBron James, Jaron Kanfer, and Frankie Walker Jr., UNKNWN (www.unknwn.com) is a Miami-based retail destination and culture creator within the worlds of art, fashion, sports, and music. The company was built with the objective to reinvent shopping by connecting brands to consumers through experiences and curated products. Opening its first store in 2011, UNKNWN offers…
Source: Find us on 609 Fifth Avenue, New York City! – PUMA CATch up This space won’t make any money. I wanted to get this out of the way. With the costs of commercial leasing in New York, PUMA probably can’t generate enough in sales to turn a profit, but this space isn’t about profit….
As part of the It’s A Man’s World campaign with Reebok Classic, Allen-Lord talks about the women making an impact on the ground, the need for inclusivity, and the inspiration behind her shoe design. Source: Jazerai Allen-Lord Is Here To Disrupt Things When Reebok gets it wrong I give them the business. Why? I operate…
Source: Ave Pro In honor of longtime Vans global team rider Anthony Van Engelen’s storied career and enduring impact on skateboarding culture, Vans presents a brand-new footwear and apparel collection designed and inspired by the skate icon himself. Available on August 22, Vans unveils the AVE Pro featuring Vans’ UltimateWaffle, Van Engelen’s first signature…
Today, Nike’s all-access pass to experiences, products and services gets even more robust with a new set of regional benefits, including unlocking training content from the continent’s top athletes and exclusive product drops and rewards. Source: The Nike App is Now Available in Europe First, I’m not a stockmarket analyst and I don’t work for…
Published on May 27, 2017 by Housakicks Tayib of http://www.housakicks.com (YouTube: https://www.youtube.com/channel/UCZPK…) took the Source: Will The adidas NMD Lose Resale Like The Nike Roshe Run? | Housakicks Livestream In 2017 I did a video chat with Housakicks.com founder Tayib. At the time we both had experienced a considerable drop off in the sale…
Source: REEBOK DROPS LIMITED EDITION CLUB C THROUGH FIRST-OF-ITS-KIND SKILL VIA AMAZON AND GOOGLE HOME When Reebok ‘nails’ it, they do a great job. I’m in the process of writing about the “It’s A Woman’s World” campaign by the brand that targets women where they are and features impactful influencers as opposed to reps who…
I was invited to be on the community panel at the African-American Footwear Forum hosted by PENSOLE and FDRA. It was my first time in Portland. Anytime I’m in a new city I take a walk to get a feel for what the city is really like. This time I took a long walk, like…
Stockx has democratized the retail process by creating a marketplace that functions autonomously and without checks and balances for the seller or buyer. There is a drawback to the ease in which anyone can utilize StockX. The site has diminished the amount of business savvy that could be generated by learning about the resale business…
As part of adidas’ She Breaks Barriers initiative, a collection of star female athletes shared their stories of struggle and success in a two-part broadcast called “Change in Play” debuting August 26 Source: adidas Unites the Women Breaking Barriers in Sport with “Change in Play” Special A few months ago I wrote an article that…
Source: https://superheroic.com/collections/footwear In the wake of Nike’s announcement of its subscription box service for kids, Super Heroic fires back with an event for the people, with the people and intrinsically by the people. The brand, dedicated to play and dedicated to giving parents a true sense of community, pulled out all of the stops…
Sorry about the shaky camera work, but I was rushing. I didn’t realize I could have parked in the structure behind the shop and got my parking validated at Head to Toe. The only locally owned, independent and Black owned vintage shop carrying used and new sneakers as well as prominent brands like Supreme….
Source: GEL-MAI KNIT MT The rebel status of Vivienne Westwood lies as one of the cornerstones of UK Fashion. Since her collaboration with the Sex Pistols’ Malcolm McLaren she has established herself as a voice for those fighting to make waves as opposed to simply riding them. She recently connected with ASICS to create a…
0:44 This week I take the time to talk about the great execution of the Jay Howell x Vans landing page on the Vans website: https://www.vans.com 3:12 I take a quick look at the Puma site and the fact that they are celebrating Usain Bolt’s 9.58 time from ten years ago, but it reminds…
Obsessive Sneaker Disorder is back with a special episode that was recorded live at the African American Footwear Forum that took place in Portland, OR on August 10, 2019. In part 1, Sean Williams and Dee Wells interview sports-writer and author Robert ‘Scoop’ Jackson who shared stories about the first sneakers that he fell in…
What Goes Around Comes Around – The Finest Authentic Luxury Vintage Handbags, Jewelry & Accessories for Men & Women Sneakers can now be considered luxury goods. When LVMH is investing in resale that can’t be argued. Farfetch Acquires Stadium Goods for 250 Million | The Investment In Sneaker Resale Continues… But Is It Smart? While…
