The New York City-based athletic footwear and apparel retailer on Thursday announced a $2 million investment in Pensole Footwear Design Academy, the Portland-based school that Edwards started in 2010 to teach the next generation of designers. The investment is the biggest sign yet that Pensole has emerged as a critical part of the athletic footwear…
“And, when you want something, all the universe conspires in helping you to achieve it.” — Paulo Coelho, The Alchemist Source: One Day It’ll All Make Sense – Super Heroic – Medium The quote above is from a book that was just as transformative for me as it was for anyone who took the time to read…
$UAA Under Armour’s Investor’s Day disappoints and fails to deliver a real plan of action, but even worse there isn’t any product displayed or discussed.
In my ebook “How Nike’s CDO Shifted the Sneaker Retail Landscape and How Long Form Content Can Move E-Commerce Forward” I discuss that brands are attempting to reach their brand loyal fans directly. They are also attempting to bring new fans to their sites. This means that brands are no longer supporting retail outlets with in-store…
Nike Dubai opens its doors in the Dubai Mall, Nike Milan hosts a photo exhibition dedicated to the almighty Air Max Plus, customization of the AF1 hits full steam and opportunities to get active abound. Source: This Month: Check Out Nike Dubai, A Tribute to the TN and More It isn’t reasonable to ask a…
The Jerry Lorenzo Fear of God x Nike Collaboration has been a hot topic on sneaker blogs everywhere. The Under Armour x A$AP Rocky Collaboration has been talked about on sneaker blogs everywhere, but not in a similar fashion. Nike created an entire discussion on their own platform featuring an interview with Leo Chang and…
My new book is now available in both Paperback and Kindle. Here is the link for Paperback: https://amzn.to/2XafN24 Give it a look if you like ebooks: https://amzn.to/2X97PGA Source: In 2017 Nike held an Investor’s Day. That event changed the way the sneaker business operated with an official introduction to a strategy that I had…
The Investor Relations website contains information about Hibbett Sports, Inc.’s business for stockholders, potential investors, and financial analysts. Source: Hibbett Sports to Acquire City Gear | Hibbett Sports, Inc. Conference Call: https://edge.media-server.com/m6/p/go8oedte The pending acquisition of Memphis based City Gear by Hibbett Sports was based on a mapping system Hibbett Sports is utilizing called Sports…
BALTIMORE , Oct. 30, 2018 /PRNewswire/ — Under Armour, Inc. (NYSE: UA, UAA) today announced financial results for the third quarter ended September 30, 2018. The company reports its financial performance in accordance with accounting principles generally accepted in the United States of America Source: Under Armour Reports Third Quarter Results; Updates Full Year 2018 Outlook…
The new downtown Los Angeles space will welcome athletes and creatives for a full Jordan Brand immersion. Source: Introducing Jumpman LA Nike is like an ocean disturbed by an earthquake beneath the surface. You can’t see the earth shaking, but a tsunami is the result. I’ve been writing a short book on how Nike’s CDO…
Influencer marketing, I’ve discussed it continuously on this site in regard to entertainers, athletes and social media influencers working with sneaker companies. Brands take enormous chances in aligning themselves with influencers in the hope that someone can help them reach their target audience. Often those chances culminate in very little interaction and engagement, but because…
At Nike Shanghai 001, the digitally-enabled innovation, design and personalized service is unlike any other Nike retail experience. Source: Five Facts to Know About Nike’s New House of Innovation in Shanghai I wanted to name this article, “How will Nike’s House of Innovation translate into the closure of more Nike accounts in North American Cities?”…
A star-studded line-up of Nike track and field athletes walked Virgil Abloh’s Paris runway show and debuted a series of new running-led products. Source: Nike and Virgil Abloh Debut New Track and Field-Inspired Designs in Paris Instead of starting this paragraph with an anecdote or a reference to introduce the topic to you, I’m going…
(My thoughts are placed in the parenthesis) Nike’s unrivaled scale allows for over indexing, while delivering expanded profitability. CDO is redefining shareholder value. Nike Inc increased 10% due to acceleration in North America Nike Direct grew 12% and Nike Digital grew 34% Digital outpaced all channels. Tax rate 14% As of August inventory is flat….
Updates Reflect Impact of Reduction in Global Workforce Source: Under Armour Updates 2018 Restructuring Plan And Full Year 2018 Outlook I look to write something about UA everyday. When I find something dope I write about it. Unfortunately I have to make up most of my posts because there simply isn’t enough information about the…
Surviving sneaker retail in Memphis is a difficult task. I’m discussing a local store in this post, but I will use the name “Store A” in this post. (5-7 minute read) pic via StockX How long should a retail sneaker shop enforce purchasing policies on products that are perceived to be “hyped” or “hot” releases?…
In 2016 New Balance opened a distribution center in the middle of the country. It’s a similar play to how Nike has made Memphis the center of its distribution network. Insider Ties: New Balance opens distribution center in St. Louis In the article above I explained that the moves New Balance and other brands are…
Athletes asked for the magic of the Vaporfly 4% in an everyday running shoe. They received it in the form of this new silhouette, available beginning July 19. Source: Meet the Nike Zoom Pegasus Turbo I don’t want to sound redundant, but as Nike continues to develop the platform for Nike Plus it’s important to…
Nike kicks off a summer-long journey with Just Do It Headquarters at 1541 North Cahuenga Blvd in Los Angeles. Source: Just Do It This Summer I can’t count how many times since Investor’s Day 2017 that I’ve stated how Nike moves like a startup. It’s one of the reasons that in my prediction for 2018…
photo via Soccer365 In 2014 Nike grew soccer sales to 2.4 Billion which rivaled the brand sales in basketball and equaled adidas’ sales in soccer. 2014 just so happens to be the year the World Cup took off like a rocket in North America. I remember sitting in my office across the street from…
Project + Exec is a new series where I’ve decided to seek out footwear executives who are minorities (Black, Latino, Indian, Native American, Asian men and women) who are doing some dope work, but are being overlooked by the larger media outlets. It’s my small part. I really hope you look more into the brands and…
Nike stock is breaking out Wednesday morning, clearing a 70.35 entry point from a flat base, a day after rival Under Armour cleared a bottoming base. Source: Nike Stock Breaks Out On Heels Of Under Armour Jumping Into Buy Zone Nike climbed to +70/share and Under Armour finally made it back into the 20s. While…
