Project + Exec is a new series where I’ve decided to seek out footwear executives who are minorities (Black, Latino, Indian, Native American, Asian men and women) who are doing some dope work, but are being overlooked by the larger media outlets. It’s my small part. I really hope you look more into the brands and…
Source: StephIQ Alright, before you begin browsing and looking everywhere for C2UA, I made it up. I tend to do this with brands when I’m discussing something that the brand has failed to give a name to. Before Nike developed CDO (Consumer Direct Offense) I described it using the generic DTC title which began showing…
Lululemon CEO resigns, the stock stays steady. The brand continues to introduce new apparel and make headway into the men’s apparel market which is a growth area for Lululemon. I bring this up as a reference to how the stock of a company very often is tied to internal issues; but when a company has…
The move will strengthen digital capabilities within the brand’s Consumer Direct Offense. Source: NIKE, Inc. Acquires Computer Vision Leader Invertex Nike is functioning less like a marketing company that sells athletic gear and more like a tech company building a functional e-commerce platform that allows for a complete immersion into Nike culture without ever…
About 4 years ago I wrote an article about adidas and Nike in regard to the NMD’s rapid growth both at retail and in resale. In it I used a micro to macro comparison utilizing the research available to me within my Amazon.com account. Amazon supplied a detailed backend system with items like: reach, average…
Brandblack works to find a natural harmony between technology and humanity through our products. (pictured above the Standard – French Terry Kimono in the header is the Delta Low). Source: We Are the Exception to The Expected I originally titled this post as “BrandBlack is doper than Off-White”. Then I realized that Virgil Abloh is…
NIKE, Inc. (NYSE:NKE) today reported financial results for its fiscal 2018 third quarter ended February 28, 2018. Source: NIKE, Inc. Reports Fiscal 2018 Third Quarter Results The most interesting aspects of today’s report beyond what happened earlier in the day with the sell off of shares by Pershing Square: Pershing Square Cashes Out with 100…
Source: Expansion set in Missouri to keep up with Nike Air demand – Plastics News (pic Nike Air Manufacturing Innovation Plastics News is sharing information about an expansion taking place in St. Charles at Nike’s “Air Manufacturing Innovation Facility”. This is important for a number of reasons. It’s the second update of a facility in…
Originally posted on Housakicks I’m surprised it took Nike these many years to finally release a shoe to commemorate Korea’s sneakerheads . The brand may not openly admit that they are heavily taping into the Korean market but that’s exactly what’s happening. It’s just another layer of the CDO ( consumer direct offense). Chris from ARCH and I have been…
Originally posted on Housakicks The Celtics vs Cavs game was probably one of the most anticipated games of the year. LeBron and Cleveland had just discarded more than half of their roster and added some very solid pieces to the team. Three of their best acquisitions were Jordan Clarkson who is a bona fide scorer- this…
Originally posted on Housakicks I was trying to analyze the current market value of the Nike PG2 Playstation and I had nothing to work with. What I mean is I couldn’t find a sizable amount of sales data on the shoes to build a case. The only thing I could find was a total of three…
During the new LeBron Watch program, James will wear five special LeBron 15 PEs inspired by classic Nike products. As soon as James steps on the floor in one of those, the shoe will be made available to Nike members via the Nike SNKRS app. Source: LeBron James Wants You to Have Some of his…
Originally posted on Housakicks Reading the Nike Cortez Kenny 1 especially the ” Kenny 1″ part generated a series of thoughts in my mind. A sneaker like the Nike Air Pippen 1 makes sense, but how does a Cortez Kenny 1 make any sense. Kendrick Lamar isn’t a professional basketball player like Pippen; as a matter of fact…
Nike announced today that it has signed its second major wind contract with Avangrid Renewables — this time for 86 megawatts of Texas wind power — positioning the brand to achieve its 2025 target of sourcing 100-percent renewable energy. Source: Nike Takes Steps Toward 100% Renewable Energy in North America During Investor’s Day 2017 Nike…
So I set out to write something about the Westbrook Zero.1 and I made the mistake of going to check and see if Jordan Brand created an accompanying video for their Nike News post about the latest signature model from Jordan Brand. To check up on the video I went to YouTube which is quite…
adidas AG ADR stock price, stock quotes and financial overviews from MarketWatch. Source: adidas AG ADR adidas $ADDYY Current Share $101.06 2017 Recap: 2017 was adidas’ year. Well actually from late 2016 to late 2017 was adidas’ year until Nike’s Investor’s Day laid out Nike’s forecast for how they would continue their growth heading towards their…
Nike $NKE Current Share $63.49 2017 Recap: Nike saw it’s share prices dip as low as $50/share during 2017. The Swoosh was faced with a surging adidas and their own self inflicted problems. The investment into building the infrastructure for DTC and the accumulation of inventory due to pushing far too much product into the…
Kyrie Irving directs Nike Basketball’s new film, Find Your Groove. Highlighting the KYRIE 4, the spot features athletes Rob Gronkowski, Jayson Tatum and Jah Swish. Source: Kyrie Irving Finds His Groove in New Film I was going to come up with something profound, but after looking through the trending topic on Twitter that “Nike came…
NIKE, Inc. (NYSE:NKE) today reported financial results for its fiscal 2018 second quarter ended November 30, 2017. Source: NIKE, Inc. Reports Fiscal 2018 Second Quarter Results I find it interesting that the shoe chosen for Nike’s Q2 Fiscal report is the Virgil Abloh Ten Jordan 1. Why is it interesting? The typical picture associated with…
For our Holiday Saucony Select release, we looked for inspiration in one of our favorite places, the kitchen. Winter in the Northeast calls for comfort food, and we’ve cooked something up that is sure to turn you from cold and hangry to warm and soleful. Source: Saucony Originals – Select If there was a vote…
It will cover more than 69,000 square feet. Source: New Flagship Store Planned for New York City In order to understand Nike’s gigantic new store being planned for NYC you would have to spend a long time with the transcription I did from the Investor’s Day: 2017 NIKE, Inc. Investor Meeting | The Scale of…
Source: https://sgbonline.com/sheikh-shoes-betting-on-nike-for-turnaround/ Sheikh Shoes ultimately blamed its trip to bankruptcy court on its inability to secure shipments from Nike, by far its largest supplier that holds an unsecured During Investor’s Day Nike stated clearly they were going to begin cutting off mediocre retail outlets. The Swoosh is looking at owning 80% of its retail doors for…
