BEAVERTON, Ore., Sept. 22, 2020 — NIKE, Inc. (NYSE:NKE) today reported fiscal 2021 financial results for its first quarter ended August 31, 2020. Source: NIKE, Inc. Reports Fiscal 2021 First Quarter Results Typically, a company built on growth losing a percentage would cause worry. I’ve been stating since 2015 that Nike’s move towards DTC would…
Discover Susquehanna, a global quantitative trading firm built on a rigorous, analytical foundation in financial markets. https://sig.com One of the many issues in the sneaker industry is where information comes from. When a company captures point of sales data, that information derives from previous quarters and attempts to tell the story of retail in real…
Navigating the Sneaker Industry in a DTC World
Written by Christopher D. Burns, MFA (Founder of arch-usa.com)
Paperback length 174 pages
Here is the link for my previous book on the sneaker industry: Nike’s Consumer Direct Offense, Amazon & StockX – Paperback: https://amzn.to/2XafN24
Give it a look if you like ebooks: https://amzn.to/2X97PGA
In my previous book on the sneaker industry my goal was to stress the importance for all businesses to consider themselves, and to become, media companies. The book utilized data and a research project performed with a control and variable in third party sneaker e-commerce. My prediction and coverage of Nike’s transition to their CDO strategy provided a window into how content drove engagement for the powerhouse and how retail and brands should follow suit and create their own version of content delivery systems to engage consumers.
In Sneaker Resale & Retail in the New Normal, I continue to look at the sneaker industry to find opportunities for entrepreneurs, startups and even reemerging businesses.
Navigating the Sneaker Industry in a DTC World
Written by Christopher D. Burns, MFA (Founder of arch-usa.com)
Paperback length 174 pages
Here is the link for my previous book on the sneaker industry: Nike’s Consumer Direct Offense, Amazon & StockX – Paperback: https://amzn.to/2XafN24
Give it a look if you like ebooks: https://amzn.to/2X97PGA
In my previous book on the sneaker industry my goal was to stress the importance for all businesses to consider themselves, and to become, media companies. The book utilized data and a research project performed with a control and variable in third party sneaker e-commerce. My prediction and coverage of Nike’s transition to their CDO strategy provided a window into how content drove engagement for the powerhouse and how retail and brands should follow suit and create their own version of content delivery systems to engage consumers.
In Sneaker Resale & Retail in the New Normal, I continue to look at the sneaker industry to find opportunities for entrepreneurs, startups and even reemerging businesses.
In recent years, the value of stock buybacks has come into question. Discover what the pros and cons of stock buybacks are. Source: Are Stock Buybacks a Good Thing or Not? In 2017 I wrote this article: Adidas Stock Jumps 9% | A Detailed Discussion on Why? Explaining why adidas was growing as Under Armour…
The company announced today it will temporarily close stores in the United States, Canada, Western Europe, Australia and New Zealand to limit the spread of COVID-19. Source: Nike Coronavirus Statement A conundrum is an “intricate or difficult problem.” On the surface the closing of Nike stores is a reasonable and logical step in stemming the…
Source: The KAWHI Signature Shoe Revealed All-Star Weekend is the biggest sneaker moment of the year. The NBA takes over a city and activations from brands are at the forefront of all discussion on websites and even people who aren’t interested in sneaker ‘culture’ become aware of the shoes that the NBA athletes are wearing….
I was approached about my thoughts on Ivy Park x adidas. I’ve been inboxed and written a number of times, but I left the topic alone because I knew early what this release would be. In the conversation below, that took place long before this week’s drop you can read my early thoughts when asked…
The second-year player caps a year full of exciting new talent joining the Jordan Brand. Source: Jordan Brand Luka Dončić Luka has been rocking a variety of kicks this season and ESPN has been covering his sneaker free agency in detail. It makes sense as Luka is another player in a long line of great…
Revenues for NIKE, Inc. increased 10 percent to $10.3 billion, up 13 percent on a currencyneutral basis. Revenues for the NIKE Brand were $9.8 billion, up 12 percent on a currency-neutral basis driven by growth across wholesale and NIKE Direct; key categories including Sportswear, the Jordan Brand and Running, and continued growth across footwear and…
What is Fresh Selects? Fresh Selects is a new rewards program established by Jimmy Jazz. The rewards program was created for Jimmy Jazz store and online customers. With Fresh Selects, members have the Source: Fresh Selects Rewards Program | Jimmy Jazz Almost a year ago I visited Jimmy Jazz’s Harlem Store and I walked away…
UNKNWN (@unknwn) reveals the final exterior renderings for their upcoming Wynwood location (opening in the coming weeks). NEW INFORMATION: Store is set to officially open on Thursday, December 5, 2019 Design led by John Maragaritis, the multi-faceted artist and designer behind New York Sunshine in collaboration with UNKNWN founders LeBron James, Jaron Kanfer, and Frankie Walker Jr. Part…
Digital speed and personal service combine to create locally-relevant shopping experiences at the forefront of cross-channel retail. Source: Nike Live Launches in Long Beach and Tokyo Let’s take a visit to 2017. Nike’s stock share price was in the dumps, adidas was killing it in marketing and product, and Champion gear was being rocked like…
Here is your official recap of the adidas Campus 80s StockX IPO. Source: The adidas Campus 80s StockX IPO Recap – StockX News A few weeks ago, prior to the adidas x StockX launch of the 80s capsule I wrote that the collab between adidas and StockX was not going to work. I gave compelling…
Shop our wide selection of Calvin Klein at Footaction. In 2017 I began using the term “Nike Wall” to discuss the DTC play by Nike in relation to the closing of smaller stores that had ‘urban’ accounts with the brand. I began this discussion in 2015 and I continued to look at it closely up…
After a historic summer season, Nike is doing more to improve the well-being of communities through play. Source: Nike Sport Changes Everything 2019 There are two things taking place in this post: A reintroduction to Nike’s Key Cities strategy An introduction to Nike’s Sport Changes Everything strategy While the two topics appear to be completely…
BEAVERTON, Ore., June 27, 2019 – NIKE, Inc. (NYSE:NKE) today reported financial results for its fiscal 2019 fourth quarter and full year ended May 31, 2019. Source: NIKE, Inc. Reports Fiscal 2019 Fourth Quarter and Full Year Results Nike is a 50 year old company. Typically old companies move sluggishly and don’t adjust and adapt…
Source: SS19 UA Sportstyle Apparel I browse at least 20 different websites every morning and I visit at least 1 store a day. Retail dives and constantly researching what’s happening in the footwear and athletic space (while also selling 20-40 pair of kicks per day) has given me a unique perspective that has been borrowed…
M.O.M stands for Missed Opportunities in Marketing. I often write about marketing strategies that went awry or missed the mark. It’s easy to armchair quarterback on the work being done in-house and by ad agencies for brands. What’s difficult is actually pulling together a campaign from scratch. In these M.O.Ms I plan to introduce concepts…
(photo via adidas) In the following video from Kare 11 it’s explained that the new IG shopping experience is primarily targeting women. 20 Brands have been included in the rollout. Details aren’t clear on when smaller brands will be able to capitalize on the new feature. Check out the video below: Now that you’ve done…
The Disruption of Sneaker Retail
Written by Christopher D. Burns, MFA (Co-Founder of AHN: ARCH x Housakicks Network)
contributions by Tayib Salami (Co-Founder of AHN: ARCH x Housakicks Network)
Paperback: 269 Pages
Here is the link for Paperback: https://amzn.to/2XafN24
Give it a look if you like ebooks: https://amzn.to/2X97PGA
Sneaker reselling as we know it is changing. Fast. In this special report, we take an in-depth look at the sneaker resell market and its future. pic via Highsnobiety Source: This Is What the Future of Sneaker Reselling Looks Like I recently wrote a white paper for a small retailer that became an ebook on…
