Introducing the ANTA KT2 for Klay Thompson

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ANTA is a leading sports footwear brand for quality athletic gear. Shop ANTA for highest quality breathable footwear with Sleekness, Precision, and Performance. Source: Anta America While most sneakerheads only consider Nike and Adidas as real kicks and they will ultimately dismiss other brands, the international market continues to be a play for US based…

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Athletes or Celebrities: Who Can Sell More Shoes?

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Bella Hadid recently landed a major contract with Nike. Which led Olympic ice dancer Meryl Davis to call out Puma and Nike for hiring celebrities over athletes. Meanwhile Puma CEO Bjørn Gulden says, “Our marketing, with personalities like Rihanna, Kylie Jenner, Cara Delevingne … has increased our brand Source: Are Customers More Likely to Buy Celebrity-…

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Recap: Avenue A | adidas – Has Adidas Disrupted the Women’s Athletic Apparel Market?

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  Explore your world with Avenue A by adidas, an exclusive, curated athletic apparel subscription program where style and performance collide. Source: Avenue A | adidas Earlier this year I dropped an article about adidas’ new foray into women’s athletic casual sales. The subscription based service Avenue A was established to allow women the opportunity…

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    Christopher D. Burns

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    Updated September 19th, 2020 ARCH is always shifting. I no longer operate ARCH as a footwear company and the last four years have been a whirlwind of discovery and experiences, both challenging and satisfying. The site has become a source of information and entertainment and my work in business consulting and analysis has grown considerably….

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